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USING ANALYTICS TO BUILD A BIG DATA WORKFORCE Greta Roberts IIA Faculty Member CEO Talent Analytics, Corp. ©2014 Talent Analytics, Corp. | All Rights Reserved 1

Using Analytics to build A Big Data Workforce

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Synopsis: Many innovative businesses and IT organizations appreciate the competitive advantage analytics capabilities can provide and have ambitions to reach increasing levels of analytics maturity. However, the well-documented shortage of analytic talent leaves many firms without a strong analytic talent bench and little knowledge about how and where to find analytics professionals needed to get there. In this presentation, Greta Roberts will discuss results of a major quantitative Study of the "raw talent" of professional analytics professionals. This Study crossed industries, experience and skills. Practical insights shared will include: raw talent characteristics businesses are looking for in their analytics professionals, trends and correlations that lend unexpected insight into how organizations are building a strong and scalable analytic talent bench. Attendees will be provided with the ability to compare themselves to the Analytics Professional benchmark for no fee. About the Speaker: Greta Roberts, CEO, Talent Analytics [http://www.talentanalytics.com/] , Corp. Greta Roberts is the CEO of Talent Analytics, Corp and a faculty member at the International Institute for Analytics. She has 20+ years working for world-class technology innovators like Lotus, Netscape, WebLine, Cisco and Open Ratings. Under her direction, Talent Analytics has grown to be a leader in predicting employee behavior — the next logical step beyond predicting customer behavior. In 2012, she led a Research Team with the International Institute for Analytics that resulted in the world's only Benchmark for hiring Data Scientists / Analytics Professionals. Greta is a sought-out thought leader, presenter, and author. In 2013, she has spoken at the Predictive Analytics World events around North America, SAS Day at Kennesaw State, SAP Sapphire NOW, IIA's Chief Analytics Officer Summit, SAS's Analytics 2013 & other major analytics & business events. She is also a frequent guest on the SAP's Game-Changers Radio Show. Greta has recently been quoted in MIT Sloan Management Review, the Harvard Business Review blog network, Forbes, VentureBeat, Information Management, Computerworld, Data Informed, Tech Target, and many other major influential publications. Follow Greta on twitter @GretaRoberts [ https://twitter.com/GretaRoberts ]. Microsoft [ http://microsoftnewengland.com ] for providing awesome venue for the event. a2c[ http://a2c.com ] for providing the food/drinks. cognizeus [ http://cognizeus.com ] for providing book to give away as raffle.

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USING ANALYTICS TO BUILD A

BIG DATA WORKFORCE

Greta RobertsIIA Faculty Member

CEO Talent Analytics, Corp.©2014 Talent Analytics, Corp. | All Rights Reserved

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Modeland optimizehuman performance

TALENT ANALYTICS, CORP.

employee

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Quantitatively measures “raw talent or mindset”11 scores per personEasily outputs to a .csvCombines with any / all other performance

variables (big or little data)TA 11 variables often useful as independent

variablesAdvisor 4.0 is ideal platform for deploying

predictive models during hiring cycle (or optimizing current employees)

TALENT ANALYTICS PLATFORM ADVISOR®

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BUSINESS CHALLENGES WE SOLVE

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BUSINESS CHALLENGES WE SOLVE

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Young field

Young practitioners

Role requirements not well defined

Comparables difficult

“The sexiest job of the 21st century”1

1 Thomas Davenport, D. J. Patil, October 2012 HBR

BUSINESS CHALLENGESBUILDING ANALYTICS BENCH

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Talent Supply Research and model workingData Scientists

2 APPROACHES

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Over-specified

Generic

Competing requirements

Result: Impossible to fill

ROLE REQUIREMENTS

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We hire externally

Internal candidates don’t have the right skills

CONTRADICTIONS

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Biggest mistake you can make is hiring for technical skills

CONTRADICTIONS

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WHICH “SET” IS MOST IMPORTANT?

Mindset

Skillset

Dataset

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WHICH “SET” IS MOST IMPORTANT?

Mindset

Skillset

Dataset

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WHICH “SET” IS MOST IMPORTANT?

Mindset

Skillset

Dataset

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NOW THE SCIENCE

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Talent Analytics, Corp.

International Institute for Analytics

STUDY TEAM

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Quantitative approach to defining raw talent in analytics professionals

“Raw Talent” (mindset) vs. Achievements (skillset)

Practical outcomes vs. purely academic

STUDY SUMMARYUNIQUE ELEMENTS

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Global Sample: 304 “deep dive”

Data Scientists / Analytics Professionals

Data gathered online via questionnaire

Sources: Analytics Media, PAWCON,

Meetup, LinkedIn Groups, IIA Members

Google Spreadsheet/Forms + Talent

Analytics Advisor™

METHODOLOGY

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Primary Analysis Tool: R

Three Methods:Regression MethodsFuzzy ClusteringTree Modeling

DATA ANALYSIS

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ANALYTICS PROFESSIONALS

DESCRIPTIVE STATISTICS

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AGE

57% under 40

17% over 50

GENDER

72% male

Gender trend similar across all age groups

AGE AND GENDER

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47% have Masters

36% have Bachelors Degree or Less

16% have PhDs

HIGHEST EDUCATIONAL DEGREE

BSBA

MSMA

Ph.D.

None

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Dominated by:

Math, Statistics, Business

Many:

Computer Science, Engineering, Liberal Arts,

Engineering, Operations Research

Surprisingly few:

Finance, Economics, Creative

DEGREE AREA

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Consistent with Age

45% < 10 years

TOTAL YEARS PROFESSIONALLY EMPLOYED?

0 10 20 30 40 50

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Recent Analysts

29% < 5 years

YEARS EMPLOYED AS ANALYTICS PROFESSIONAL?

0 10 20 30 40

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Recent Hires

52% < 3 years

YEARS EMPLOYED BY CURRENT EMPLOYER?

0 10 20 30

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New in Role

49% < 2 years

88% < 5 years

YEARS EMPLOYED IN CURRENT ANALYTICS ROLE?

0 5 10 15

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Young

Mostly male

Most quite new to:Analytics

Current company

Current role

BIG PICTURE

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FUNCTIONAL CLUSTERS

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Analysis Design Data Acquisition and Collection Data Preparation Data Analytics Data Mining Visualization Programming Interpretation Presentation Administration Managing other Analytics Professionals

FUNCTIONAL DATAHOURS / WEEK SPENT IN ANALYTICS WORKFLOW

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Data Preparation Data acquisition, preparation, analytics

Programmer Programming, some analytics

ManagerManagement, Admin, Presentation, Interpretation,

Design

Generalist Little bit of everything

TASKS CLUSTER 4 FUNCTIONAL CLUSTERS

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TIME SPENT IN ANALYTICS WORKFLOWBY FUNCTIONAL CLUSTER

Demand

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“RAW TALENT”BENCHMARK

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RAW TALENT MINDSET FOR ANALYTICAL WORK?

Mindset

Skillset

Dataset

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RAW TALENT MEASURES

MEASURE SCORE 1 - 100

Approach to:

Problem Solving Collaborative Independent

Working with people Task People

Project Pacing No Process Process

Protocol & Details Low Detail High Detail

Deep Desire for:

Achieving Goals

Helping Others

Intellectual Curiosity

Discipline and Rigor

Drive to Compete

Creativity

Unique Projects

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ALL CLUSTERS ARE“INTELLECTUALLY CURIOUS”

Level of Intellectual CURIOSITY (The further right, the more Curious.)

All Clusters Skew High. Clearly Curiosity is a

“must” regardless of function in analytics role

All Clusters Skew High. Clearly Curiosity is a

“must” regardless of function in analytics role

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ALL CLUSTERS ARE“CREATIVE”

Level of CREATIVITY (The further right, the more

Creative.)

Creativity Skews High

in all Clusters

Creativity Skews High

in all Clusters

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CLEAR RAW TALENT FINGERPRINT

CURIOSITY CREATIVITY OBJECTIVITY

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ADVISOR 4.0PREDICTIVE MODEL

DEPLOYMENT PLATFORM

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“OLG’s Analytic Centre of Excellence has operationalized Talent Analytics’ Data Scientist Benchmark into our hiring process. We are now able to identify and proactively explore potential gaps during the interview process rather than discovering them after making the hire.

It’s proven to be an immensely valuable tool and should be considered by any analytics hiring manager wanting to enhance their success rate in hiring top data scientists/analytics professionals.”

Peter CuthbertDirector, Business Planning & Analyt icsOntar io Lottery and Gaming (OLG)

ACCOLADES

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STUDY CONCLUSIONS

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Demographics

Many Analytics Professionals newer to business, analytics, role and company

PhD not a requirement

Degree and skills often used as proxy for “how someone thinks”

STUDY CONCLUSIONS

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Functional Clusters

Analytics workflow clusters into functional areas

Few people well suited to entire analytics spectrum; unrealistic; doesn’t scale

Many analysts less interested in: financial compensation only; being promoted to management role

STUDY CONCLUSIONS

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Raw Talent Mindset

Analytics professionals have a clear, quantifiable “Raw Talent Mindset”

Employers using analytics to:Compare analytics candidates to industry benchmark

Develop a baseline of existing analytics professionals

STUDY CONCLUSIONS

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Be honest. Why analytics?

Other than skills, what makes you stand outGenerate demand? ROI insight? Focused expertise

in the workflow? Employee analytics?

Interview the interviewer about place in the

workflow

ANALYTICS CAREER

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OTHER RESOURCES

BurtchWorks.comSalary survey of data scientists

Rexer Analytics2103 Data Miner Survey Summary Reporthttp://www.rexeranalytics.com/Data-Miner-Survey-Results-2013.html

Greta Roberts

[email protected]

617-864-7474 x.101