User Centred Design (UCD) Presentation

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  • 1.User Centred DesignVinai Kumar10 Aug 2011 WedIP & PIntroduction to Design: Issues and MethodsNational Institute of Design (NID) Paldi Ahmedabad

2. User-Centric Design User-centricity was always a majordriving concern of the early humans Which led to the development of Technologies enabling ease of work and living Markets taking the benefit to other humans Which in turn led to the development of Engineering professionals Efficiency, productivity, delivery Business management professionals Return on investment, profits, moremoney for themselves10 Aug 2011 Wednesday Vinai Kumar UCD 2 3. User-Centric Design Technologies were developed without human user consideration by the people who knew (technologists) What was built had to be sold (business economics) Which required business professionals To hard-sell To earn profits for their employers RESULT: The Human User was forgotten10 Aug 2011 Wednesday Vinai Kumar UCD3 4. User-Centric Design What human users needin a product or system Usefulness10 Aug 2011 Wednesday Vinai Kumar UCD4 5. User-Centric Design What human users needin a product or system Safety10 Aug 2011 Wednesday Vinai Kumar UCD5 6. User-Centric Design What human users needin a product or system Ease of use10 Aug 2011 Wednesday Vinai Kumar UCD6 7. User-Centric Design What human users needin a product or system Emotional connect10 Aug 2011 Wednesday Vinai Kumar UCD 7 8. User-Centric Design What human users needin a product or system Usefulness Safety and hygiene Ease of use Emotional connect Imperative: We need to understand human users10 Aug 2011 Wednesday Vinai Kumar UCD8 9. User-Centric DesignUnderstanding users10 Aug 2011 WednesdayVinai Kumar UCD 9 10. User-Centric Design Understanding Users Understanding users meansunderstanding their: Activities of living and work10 Aug 2011 Wednesday Vinai Kumar UCD 10 11. User-Centric Design Understanding Users Understanding users meansunderstanding their: Physical characteristics10 Aug 2011 Wednesday Vinai Kumar UCD 11 12. User-Centric Design Understanding Users Understanding users meansunderstanding their: Communication needs10 Aug 2011 Wednesday Vinai Kumar UCD 12 13. User-Centric Design Understanding Users Understanding users meansunderstanding their: Meanings10 Aug 2011 Wednesday Vinai Kumar UCD 13 14. User-Centric Design Understanding Users Understanding users meansunderstanding their: Work and Living Physical profiles Communication needs Meanings We need a knowledge andresource framework tounderstand human users10 Aug 2011 Wednesday Vinai Kumar UCD 14 15. User-Centric Design (UCD) The UCD framework10 Aug 2011 WednesdayVinai Kumar UCD15 16. User-Centric Design (UCD) FrameworkThe UCD frameworkUsefulnessUsabilityEmotional connect10 Aug 2011 WednesdayVinai Kumar UCD16 17. User-Centric Design (UCD) FrameworkUsefulness Functions andfeatures Contextualrelevance User value10 Aug 2011 Wednesday Vinai Kumar UCD 17 18. User-Centric Design (UCD) FrameworkUsability Safety Ease of use Comfort / wellbeing10 Aug 2011 Wednesday Vinai Kumar UCD18 19. User-Centric Design (UCD) FrameworkEmotional connect Trust Cultural relevance Social relevance Imageries10 Aug 2011 Wednesday Vinai Kumar UCD19 20. User-Centric Design (UCD) the Core KnowledgeErgonomicsSemioticsEthnographySystems Thinking10 Aug 2011 Wednesday Vinai Kumar UCD 20 21. User-Centric Design (UCD) the Core KnowledgeErgonomics10 Aug 2011 Wednesday Vinai Kumar UCD21 22. User-Centric Design (UCD) the Core Knowledge Ergonomics SystemTask Understanding the Characteristics Characteristics relationship between humans and man-made environment UserEnvironmental Characteristics Characteristics Applying this understanding to: System Behaviour Productivity of systems Safety and hygiene Ease of use User Reaction ( + / _ ) Comfort and wellbeing10 Aug 2011 WednesdayVinai Kumar UCD 22 23. User-Centric Design (UCD) the Core KnowledgeErgonomics Physical Ergonomics Anatomy Biomechanics Anthropometry Physiology10 Aug 2011 Wednesday Vinai Kumar UCD 23 24. User-Centric Design (UCD) the Core Knowledge Ergonomics Psychological Ergonomics Senses Design for informationacquisition Design for sensoryexperience Perception Information organizationaltendencies Gestalt laws Conditionedresponses Cognition Understanding Pattern recognition andconstruction Learning10 Aug 2011 Wednesday Vinai Kumar UCD 24 25. User-Centric Design (UCD) the Core Knowledge Ergonomics Environmental Ergonomics Lighting Avoid glare Contrasts for lightingcentral / peripheralareas Climate Temperature Humidity Air velocity10 Aug 2011 Wednesday Vinai Kumar UCD25 26. User-Centric Design (UCD) the Core Knowledge Ergonomics Task analysis (TA) Types of tasks Physical Perceptual Cognitive Task severity Duration Frequency Criticality TA is performed tounderstand the demandson the human user10 Aug 2011 Wednesday Vinai Kumar UCD26 27. User-Centric Design (UCD) the Core Knowledge Ergonomics The twelve principles (Macleod)10 Aug 2011 Wednesday Vinai Kumar UCD27 28. User-Centric Design (UCD) the Core KnowledgeSemiotics10 Aug 2011 Wednesday Vinai Kumar UCD28 29. User-Centric Design (UCD) the Core Knowledge UCD Core Knowledge: Semiotics Syntactics Semantics Pragmatics10 Aug 2011 Wednesday Vinai Kumar UCD 29 30. User-Centric Design (UCD) the Core KnowledgeEthnography10 Aug 2011 WednesdayVinai Kumar UCD 30 31. User-Centric Design (UCD) the Core Knowledge UCD Core Knowledge: Ethnography Culture What people actually do Sociological inferences Behavioural inferences10 Aug 2011 Wednesday Vinai Kumar UCD31 32. User-Centric Design (UCD) the Core KnowledgeSystems Thinking10 Aug 2011 WednesdayVinai Kumar UCD 32 33. User-Centric Design (UCD) the Core Knowledge UCD Core Knowledge: Systems Thinking Multi- and inter- disciplinary Addresses the dynamics and complexities of the world around us A method based on Right side and Left side brains User and Context analysis10 Aug 2011 Wednesday Vinai Kumar UCD 33 34. User-Centric Design (UCD) UCD Process10 Aug 2011 WednesdayVinai Kumar UCD34 35. User-Centric Design (UCD) the Process UCD Process User and ContextualResearch Ideation Modeling & Prototyping User trials10 Aug 2011 Wednesday Vinai Kumar UCD35 36. User-Centric Design (UCD) - References www.ergoweb.com www.danmacleod.com http://sites.google.com/site/vinaikumar/papers Ergonomics in ComputerisedOffices E. Grandjean Fitting the Human KHEKroemer Systems Thinking for ProblemSolving Vinai Kumar10 Aug 2011 Wednesday Vinai Kumar UCD 36 37. 10 Aug 2011 Wednesday Vinai Kumar UCD 37