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This is the presentation for UsefulVisitors developed at Social Innovation Camp in December 2008
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Doing good while trave lling
Huge Skills Gap
35% ODA in Africa spent on ex-pat professionals
75% of doctors in Mozambique work overseas
Ethiopia lost 75% of its skilled workforce from ‘80
- ‘91
> 40% high-level African managers/professionals
reside abroad
Huge Skills Gap
…Meet Femi
International Des tination
“whilst Nigeria has great potential and attracted over 1 million tourists in 2006, virtually all were business
travellers or from the Nigerian diaspora visiting friends and
relatives”
. .Introducing www uvis itor org
Us efulVis itors allows trave llers to donate s kills & knowledge to
, local charities s chools &bus ines s es in s hort amounts of time
Tech Vis ion
• Leverage API-based svcs (Dopplr, LinkedIn)
• Traveler enquiries sent to NGOs via SMS
• Automated follow-up for post-visit feedback
• Advanced search, browse, social media
• SEO
• Mobile data entry/edit for NGOs
• Localize into other languages
Sus tainability
• User pays: subscription, per-enquiry (SMS)
• Corporate sponsorship / underwriting
• Private-label portals for corps, orgs
• Sub-brands: UsefulLunches, UsefulDoctors…
• Voluntary donations
- -Go to Market
• Focus: 1-3 countries in sub-Saharan Africa (Nigeria, S. Africa, Kenya)
• Tap existing resources to populate NGO database (Technoserve, Ashoka, Sangonet)
• Partner with 2-3 corps / sites to get visitors (McKinsey, Accenture, Dopplr, Expedia)
• PR: blogs, press, diaspora networks (SANSA)
Challenges
• Critical mass (NGOs, visitors)
• Quality control
• Scaling to other territories
• Risk & security
1: Phas e Prove Concept
• Feb ‘09: Beta site with ‘1.0’ functionality
• Mar ‘09: Recruit partner(s), select territory(ies) based on partner interest
• April ‘09: Guerilla campaign targeted at travellers (blogs, FB groups, Dopplr)
• Collect/synthesize feedback for Phase 2
Us e Cas es• consultant reviews a business plan or a business
idea• non-profit expert reviews a funding application• non-profit expert give fund-raising advice• businessman lecturing; teacher teaches class• native speaker website, brochure• geek troubleshooting, creating site, teaching• artists performing in care homes, orphanages• chef teaching local chefs• business executive coaching on presentation skills
- No Short term Opps For Travellers
• Global Vision International: 2 - 20 weeks• African Impact: 1 - 3 months• Madventurer: 2 - 6 weeks• Volunteers for Peace: 2-3 weeks• Global Volunteers: 3 weeks• Cross Cultural Solutions: 3 weeks• Operation Crossroads Africa: 6 weeks
Meet The Team
• Femi Longe: Africa++, Young Foundation
• Chris Heuer: Entrepreneur, Blogger
• Diana Hughes – Web Design, Multimedia Lecturer
• Jon Worth: Web design, professional training
• James Day: Project Manager
• Rags Gupta: Brightcove, Mocospace, 8tracks
• Jerzy Celichowski: NGO management
• Bosun Tijani: Management/IT consultant
• Rodrigo Zuniga: Designer, Multimedia
• Paul Massey: Legal
• Zanna Rodrigues: CSR Consulting (sponsorships)
• Noel Hatch: Consulting
• Tim Diggins: Web developer
• Tom Ten Thij: Web developer
Doing good while trave lling