Use These Emotional Triggers for a Powerful Email Campaign

www.InfoBusinessUniversity.com/email

ConsistencyLet's cover the rest of the triggers, starting with consistency

http://www.infobusinessuniversity.com/email


Consistency happens over

time - it develops from email to email



If you hype something up, then

beat it down in another email,

people won't trust you. Be consistent.



Have you ever been in an email campaign where you thought, "I really like this person?"



I've asked people who tell me this and they say they just have a feeling - they just like me



Getting a "feeling" is natural, and if you have a "bad feeling" it's often because someone is

inconsistent



Write from inside of you. Write in your voice. Your voice

creates consistency across all of your

marketing and products.



If you copy the tone of a competitor, you become inconsistent. The real you is lost.



Next: Reason Why



Have a reason why on your sales page -

but also early in your email

campaign



Tell people why you're different from the competition



Not sure how you're unique?

Ask your subscribers what

they like about you. That's your

unique reason why.



For example, I "tell it like it

is"



This sets me apart from my

competitors. They're not up front

and truthful.



What genuinely sets you apart from your competition?


Want Your Emails to Make More Sales?

Get my proven system for writing powerful emails that people want to read -and that make more sales here:


InfoBusinessUniveristy.com/email




Clean language can set you apart in many

niches



It may take you a little time to figure this out



Try sending an email out to your first 100 buyers



Thank them for their purchase and let them know they can contact you with questions



End the email with: "By the way, what

was the single biggest reason you

to bought this product from me?"



The answer you get will be there reason why they like you.



Gather enough answers and you'll get a clear idea of your reason why, and you can add

that to your email campaign



Example email:

My clients tell me that I am XYZ. If you keep reading my emails, you'll find that this is the case. I hope that you're finding the same to be true. If there's something that I am not teaching that you would like to learn about, just hit reply and I will answer you personally.



Trust level will increase if you

include this email early in your

campaign



Now if you use the example, you must

respond. That's part of trust and consistency.



Not everyone will buy, but this dramatically increases the

chance that they will



Reciprocity



Easy - you're giving them a lead

magnet to sign up. Toss in a bonus

MP3 or PDF training here and

there. You activate a lot of reciprocity.



Contrast



This trigger flows along with the

others; I've given examples of how

in the previous triggers



Hope



Hope is the result of putting all the other

triggers into your campaign - your

subscribers hopes they can continue to learn

from you, and that you are who you say you

are. It's natural.


Get my proven system for writing powerful emails that people want to read - and that

make more sales – Click Here! www.infobusinessuniversity.com/email

