Ready to boost your sales? Learn sales, distribution

and marketing techniques at USATT

Learn from some of the most influential professionals in the beverage industry at the USA Trade Tasting educational conference on 23rd March, 2016.

These presentations from industry

leaders on today's leading ideas on

marketing, sales and distribution will

challenge and inspire you to grow your

beverage company.

Beverage BusinessConference23rd March 2016NEW YORK

brought to you by

21st, 22nd & 23rd March 2016

NEW YORKMetropolitan Pavilion

#USATT /USATradeTasting www.usatradetasting.com

USATT Educational ConferenceSpeakers Schedule

OPENING NOTE: WHY WE ARE HERE AND TAKINGS FROM THIS

Steve Raye / President of Bevology, Inc

09:00 - 09:15

USA DATA POINTS FOR IMPORTERS, DISTRIBUTORS AND

SUPPLIERS / John Beaudette President and CEO of MHW, Ltd

09:15 - 09:30

HOW TO MANAGE AND GROW YOUR IMPORTING AND DISTRIBUTION

BUSINESS / Rob BradshawPresident & COO, Cape Classics

09:30 - 09:45

HOW TO PITCH YOUR BRAND TO PRESS - THE DO´S AND THE DONT´S

Felicity Carter / Editor-in-Chief

of Meininger’s Wine Business International

09:45 - 10:00

HOW TO INFLUENCE MIXOLOGISTS AND SOMMELIERS TO GROW

YOUR BRAND ON-PREMISEJeff Taylor / Wine Director for Chevalier

Restaurant

10:30 - 10:45

IMPORTERS AND DISTRIBUTORS PANELScott Ades

Executive Vice President and Chief Operating

Officer of The Winebow Group

10:45 - 11:45

SOCIAL MEDIA 101 - PRACTICAL ADVISECindy Molchany

Founder of Craft Beverage Media & Craft

Beverage Jobs

11:45 - 12:00

WHAT TO COVER IN YOUR DISTRIBUTOR AGREEMENTS?Donna H. Hartman, Esq

Attorney, OlenderFeldman LLP / 01:00 - 01:15

View the full Schedule and Speaker line-up online.

BOOK YOUR SEAT NOW!

#USATT /USATradeTasting www.usatradetasting.com

USATT Educational ConferenceSpeakers Schedule

STORYTELLING: THE SECRET OF IRRESISTIBLE MARKETING / Kindra Hall

Author, Speaker, and Storytelling Advisor

01:15 - 01:45

RETAILER'S SECRETS REVEALED: HOW TO QUICKLY AND EASILY

STAND OUT IN A CROWDED MARKET / Darryl RosenAuthor. Speaker. Coach.

01:45 - 02:15

HOW TO BUILD A NATIONAL BRAND (LESSONS LEARNED:

DOGFISH BEER BRAND)Adam LambertSeller of Beer & Spirits

02:45 - 03:00

PRESS PANELLewis Perdue / Editor and

Publisher of Wine Industry Insight

03:00 - 03:30

HOW TO PITCH INTO NATIONAL CHAINS?Michael Votto

CEO, Votto Vines Importing

04:15 - 04:30

HOW TO PITCH YOUR BRAND TO INDEPENDENT BOTTLE-SHOPS

Michael A. Berkoff / CEO, BevMax

04:30 - 04:45

HOW TO BUILD AN ALL STAR SALES TEAM FOR YOUR DISTRIBUTION AND

IMPORT BUSINESSJosh Wand / Founder, BevForce

04:45 - 05:00

USATT Educational ConferenceNew York, March 23rd, 2016

#USATT /USATradeTasting www.usatradetasting.com

Who are the Speakers?

Ranging from brand builders to marketing guru’s, the educational conference is hosting remarkable experts who exhibit a truly heightened knowledge of the industry to give our visitors a clear understanding of the real life challenges that face them in the marketplace.

Who should attend?

Whether you are a craft distillery, craft brewery or a boutique winery that’s just starting out, or work in sales at an importer/distributor or at an established beverage company, or simply wish to expand your skill set and gain new perspective, USATT Conference is a must attend event.

Join hundreds of fellow winemakers, brew masters, distillers, sales people and marketers at USATrade Tasting Conference which is designed to inspire and empower you with sales and marketing ideas—brought to you by Beverage Trade Network.

Top reasons to attend USATT ConferenceLearn how to launch, market and grow

your wine, beer or spirit brand in USA market.

Reduce your trial and error time: Why experiment with your branding when you can fast-track your time to success? The experts at this event will empower you to focus on what really works (and prove to others it works).

Network with marketers just like you: Imagine connecting face-to-face with hundreds of people—just like you—as you share stories, gather ideas and build relationships that last for years.

Meet the speakers. Attendees will learn first-hand from presentations and also have the unique opportunity to directly engage with new industry contacts.

Get your ROI by getting great content. The right conferences not only allow you to meet smart, inspiring people, but also teach you a ton — especially in skills that make you a more well-rounded profes-sional. USATT Conference is all about ‘How To Do It’. We are not going to discuss where the industry is going, what are the problems – instead we are going to discuss how to make it happen and do it better.

It’s in New York City. What a great city. The people are friendly, with everything from burger joints to swish eateries with big-name chefs, and there’s also a thriving bar scene.

Below is a sampling of what you will learn

—How to manage and grow your brand.—How to pitch your brand to

independents bottleshops.—How to make people fall in love with

your brands.—How to create a culture and how to

share that with your customers.—How to grow your brand in on-premise

accounts. —How to create effective retail

merchandising programs that work in retail.

—How to build your brand as a sustainable brand.

—How To Pitch Your Brand To A Prospective Distributor.

—Franchise states and compliance issues to navigate the USA Market

—Alternate strategies to grow your brand in USA.

—How to pitch into National Chains.

Conference Transfer and Refund Policy

Cancellation Things happen. We under-stand. You’ll get a full refund if you cancel before November 1, 2015. So there’s that. From November 1, 2015 until Jan 31, 2016, you can cancel your registration for a 50% refund of the fee you paid. After Feb 1, 2016, you cannot cancel your registration and we will not provide a refund of the fee you paid (regardless of whether or not you attend).

Please remember that canceling your registration does not automatically cancel your hotel and travel arrangements. You are responsible for canceling your own hotel and travel reservations.

Can I transfer my registration to someone else?

If you can’t attend, but know someone who really wants to be there, you can transfer your ticket for free until Jan 31. After Jan 31, there is a $100 transfer fee. Just email us at sid@usatradetasting.com to let us know you won't be able to attend– it's that simple. If you're transfer-ring your ticket to someone else, please include their name, email, job title, phone number, and (if different from the original registration) company and work address.

#USATT /USATradeTasting www.usatradetasting.com

Who are the Speakers?

Ranging from brand builders to marketing guru’s, the educational conference is hosting remarkable experts who exhibit a truly heightened knowledge of the industry to give our visitors a clear understanding of the real life challenges that face them in the marketplace.

Who should attend?

Whether you are a craft distillery, craft brewery or a boutique winery that’s just starting out, or work in sales at an importer/distributor or at an established beverage company, or simply wish to expand your skill set and gain new perspective, USATT Conference is a must attend event.

Join hundreds of fellow winemakers, brew masters, distillers, sales people and marketers at USATrade Tasting Conference which is designed to inspire and empower you with sales and marketing ideas—brought to you by Beverage Trade Network.

Top reasons to attend USATT ConferenceLearn how to launch, market and grow

your wine, beer or spirit brand in USA market.

Reduce your trial and error time: Why experiment with your branding when you can fast-track your time to success? The experts at this event will empower you to focus on what really works (and prove to others it works).

Network with marketers just like you: Imagine connecting face-to-face with hundreds of people—just like you—as you share stories, gather ideas and build relationships that last for years.

Meet the speakers. Attendees will learn first-hand from presentations and also have the unique opportunity to directly engage with new industry contacts.

Get your ROI by getting great content. The right conferences not only allow you to meet smart, inspiring people, but also teach you a ton — especially in skills that make you a more well-rounded profes-sional. USATT Conference is all about ‘How To Do It’. We are not going to discuss where the industry is going, what are the problems – instead we are going to discuss how to make it happen and do it better.

It’s in New York City. What a great city. The people are friendly, with everything from burger joints to swish eateries with big-name chefs, and there’s also a thriving bar scene.

Below is a sampling of what you will learn

—How to manage and grow your brand.—How to pitch your brand to

independents bottleshops.—How to make people fall in love with

your brands.—How to create a culture and how to

share that with your customers.—How to grow your brand in on-premise

accounts. —How to create effective retail

merchandising programs that work in retail.

—How to build your brand as a sustainable brand.

—How To Pitch Your Brand To A Prospective Distributor.

—Franchise states and compliance issues to navigate the USA Market

—Alternate strategies to grow your brand in USA.

—How to pitch into National Chains.

Conference Transfer and Refund Policy

Cancellation Things happen. We under-stand. You’ll get a full refund if you cancel before November 1, 2015. So there’s that. From November 1, 2015 until Jan 31, 2016, you can cancel your registration for a 50% refund of the fee you paid. After Feb 1, 2016, you cannot cancel your registration and we will not provide a refund of the fee you paid (regardless of whether or not you attend).

Please remember that canceling your registration does not automatically cancel your hotel and travel arrangements. You are responsible for canceling your own hotel and travel reservations.

Can I transfer my registration to someone else?

If you can’t attend, but know someone who really wants to be there, you can transfer your ticket for free until Jan 31. After Jan 31, there is a $100 transfer fee. Just email us at sid@usatradetasting.com to let us know you won't be able to attend– it's that simple. If you're transfer-ring your ticket to someone else, please include their name, email, job title, phone number, and (if different from the original registration) company and work address.

BOOK YOUR SEAT NOW!