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Updates in Sustainable Packaging
Tony Kingsbury, ChemRisk Julie Corbett, Ecologic Brands Christopher Bradlee, BASF Katherine O'Dea, GreenBlue Todd Troldahl, Sears
One Kaiser Plaza, Suite 1440, Oakland, CA 94612
o 510.451.1197 | f 510.451.1155 | ecologicbrands.com
Updates in Sustainable Packaging
CONFIDENTIAL | Property of Ecologic Brands, Inc.
About Ecologic Brands !
!"!##
CONFIDENTIAL | Property of Ecologic Brands, Inc.
Paper or plastic?!
!"#$%&'()*+&(,-%.&(/01.-2*2(3),/4(5-(6$107.*0(8(/22"%*19&2(
o! Ecologic optimizes benefits of both!
o! Leverage recycled material while
maximizing functionality
o! Less than 30% of rigid plastic containers are
recycled in the US vs. over 80% of paper
!"!##
CONFIDENTIAL | Property of Ecologic Brands, Inc.
Upcycling waste into product!
2. Molded fiber shells are processed /
produced
3. Fiber shells & pouches are sent to filler
5. Filled bottles ready for
distribution
6. Product delivered to
stores
1. Cardboard is transported directly to manufacturer facility
7. Bottles are sold, OCC collected at dock or curbside
Retail
4. Shells & pouches are integrated into bottles w/
Ecologic equipment and filled on standard line
!"!##
CONFIDENTIAL | Property of Ecologic Brands, Inc.
Back-end benefits that optimize logistics !
Unassembled bottle
shipping cost Assembled bottle shipping
cost
Transportation cost
savings (Unassembled)
eco.bottle® $0.0167 $0.1020 ~80%
Up to 6X more Ecologic
bottles per truck
Leads to
®
!"!##
CONFIDENTIAL | Property of Ecologic Brands, Inc.
Success across categories!
o! 16% swing in dollar-sales
o! 7% market share gain
o! #1-ranked sku out of 150+
!"!##
o! Pursuing closed loop
supply chain model
o! Chance to reset pricing
using 3 sku’s
o! Launched in Jan 2013
o! Now sold in Walgreens,
Loblaws, Shopper’s
Drug Mart
CONFIDENTIAL | Property of Ecologic Brands, Inc.
Innovation roadmap!
Trgiger / Spray
Die cuts
Personal care Convenience Pet / Toys Wipes
32oz / 50oz eco.bottle®
2015+ 2014 2012 Today Future: Further customized options across categories
Beverage eco.canister™ Foodservice
Colored pulp Bagasse,
other material
!"!##
Contact: One Kaiser Plaza, Suite 1440, Oakland, CA 94612 | o 510.451.1197 | f 510.451.1155 | www.ecologicbrands.com
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About Ecologic Brands!
!"!##
Paper or plastic?!
!"#$%&'()*+&(,-%.&(/01.-2*2(3),/4(5-(6$107.*0(8(/22"%*19&2(
o! Ecologic optimizes benefits of both!
o! Leverage recycled material while
maximizing functionality
o! Less than 30% of rigid plastic containers are
recycled in the US vs. over 80% of paper
!"!##
!"#$%&'()*(+,'%$)*$-.&(/$01$2)*2!"#$%&'$()&*+%,!-!.&//01!(2$+%3!
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