Q2 UpdateStuff we did in April to June

Customers vs Revenue

0 $

125.000 $

250.000 $

375.000 $

500.000 $

0

100

200

300

400

Quarter Q4 ‘11 Q1 ’12 Q2 ’12 Q3 ’12 Q4 ’12 Q1 ‘13 Q2 ’13 Q3’13 Q4’13 Q1’14 Q2’14

Revenue collected 8k 22k 65k 40k 72k 140k 193k 257k 283k 320k 402k

Active paying customers 7 19 32 50 73 111 145 195 230 285 350

~90% of our customers pay for one year upfront We only track revenue that actually showed up in our bank account

Monthly Recurring

Financial outlook• Collected $105k in July already (very good)

• $160k in outstanding invoices (this is a lot!)

• Current 52-week window: $1.3m

• Total revenue year-to-date: $820k

• Current plan for 2014: $2.5m — uh, totally off track

Features shipped • Rewrote JIRA and Confluence integrations

• Rewrote Google Integration

• Reporting for review- and 360 overviews

• Usability improvements across the board

• Unfortunately, that’s about it. :( Lots of support-related features, bugfixes, performance tuning.

Longer term plansSmall Improvements 2014/2015

“Helping great companies improve”

Overarching goal: Joy• Great people we enjoy working with

• Great product that we can be proud of

• Great customers for whom it’s a pleasure to work

• Smooth processes that help us stay sane

• Oh, and we need to make money

People

Organic Growth

• We are hiring and planning to grow

• Could be 18 people at end of 2014. 30 at EO 2015

• There was a bit of a slump recently: Hard to find great developers, the competition is stiff

• But we do have the money to hire

Talent Crunch• But we will not lower our expectations!

• It’s a complex product. Very little “easy work”

• Average people will make far more mistakes

• They have more questions, less great ideas, and will create unmaintainable code

• They require need more process. Which is bad for everyone

Risk with hiring• I expect everyone to be great from the start

• And to get even better over time

• Risk: Employee may lose interest, focus or vision alignment over time

• Great people may leave

• Average people will stay. Forever.

Product 2014/2015

What will we build?

• Whatever is necessary to “help great companies improve”

• As long as it has to do with feedback and skills

Main themes• Functional improvements for each module

• Crosscutting: Usability, performance, scalability

• Integrations: Display external data inside SI, expose our data via REST, and import users+SSO

• Beyond the desktop: Mobile application, browser extension, responsive design

Roadmap: Reviews

• Multiple Reviewers per review

• Discussion-feature for shared commenting

• Angularisation so we can make it much more interactive

Roadmap: Objectives• Overview screen

• Objective alignment

• OKRs

• Improved team view

• Assign people to cycles

• Chronological view

Roadmap 360s

• Ratings into Production

• Nominate yourself

• Allow managers to run the process for their own team

• Improved notifications

Roadmap Messages

• Total rewrite because it has become unmaintainable. Make sortable, searchable etc

• More focused on core usecases like note-taking, 1:1 preparations, kudos

• split out discussing reviews and 360s and objectives into a similar but different module

Integrations

• Features: Salesforce, Freshdesk, Freshbooks, GitHub,

• SSO: Okta, Centrify, etc

• Usermanagement: Workday, TribeHR, etc

Mobile

• Ship first draft of iOS application, use it ourselves

• Then build the more advanced features: Update objectives, trigger reminders, see basic statistics

• Start looking for Android developer in Q4

Usability

• Visual cycle overview

• Timeline view for the profile/dashboard

• Tutorial mode

• General navigation improvements

Ok, but in what order?• It depends! Seriously, there is no master plan

• Customer agendas change. What’s important today might be useless tomorrow

• Our capabilities change! Front-end dev leaves, Backend developer joins: Suddenly the roadmap ordering changes too

• We are opportunistic!

Planning-considerations• Is a feature/improvement easy to build?

• Is it (going to be) used a lot?

• Does it complement/complete an existing feature?

• Do we have someone to build it?

• Does it help with usability?

• Does it make us prettier?

Short term roadmap• Objectives overview

• Release notes

• Security

• Landing page

• Overview screens, bring 2D-Chart “home”

• Timeline view

Other news

US company

• Still in the process of setting up US service company

• Will allow us to employ people full time

• When we look for new staff in Q4, consider renting office

Berlin office

• We will start looking for a new office once we hit 8-9 employees being in on average. Should be around November.

• We are looking at immoscout etc every now and then to get a good overview. But most offices are soooo ugly it makes me want to cry

Questions? Feedback?