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My Ideal Business
Presented by : Pankaj bansal
Upcycling vintage cashmere sweaters into kids stuffed toys
Domus Academy I Master’s in Business Design 2009
Content
Potential market
Concept for sustainable business
Potential user and buyer
Market research and SWOT analysis
Work Process
Distribution
Business proposal
Why cashmere sweaters and benefits
Work methodology and organizational structure
Communication
Child safety
Packaging
Brand values
My Ideal Business I content ‐1‐
Financial
What would make an improved system Economical Viable ?
My Ideal Business I key values ‐2‐
What would make an improved system Feasible ?
My Ideal Business I key values ‐3‐
What would make an improved system Desirable ?
My Ideal Business I key values ‐4‐
Concept for sustainable
business…..
My Ideal Business I concept for sustainable business ‐5‐
my Business proposal !!
Upcycling Vintage cashmere sweaters
into stuffed toys
VisionTo provide toy with honesty, which is detailedand easy to understand the information aboutthe composition and purity of the toy
MissionTo offer wide range of different kind ofcashmere sweater, turned into kids stuff toys& to encourage people to reuse their old andwaste sweater in a meaningful manner
OffersOpportunity to explore & have fun with oldand waste cashmere sweaters in differentshapes and styles.keywords _personal‐styling‐service
_opportunity to design‐it‐yourself_tailor‐made_handmade
Brand values
My Ideal Business I brand values ‐7‐
North AmericaEurope
potential market
My Ideal Business I potential market ‐8‐
Source : NPD POS data for 2008 (EU & AU) and NPD consumer tracking for US
My Ideal Business I why cashmere sweaters ‐9‐
Cashmere sweater
Origin : India
Why cashmere sweaters ?
How ?
My Ideal Business I how the system works ‐10‐
Sweater recycling boxes Fabrication in INDIA
Benefits to the customers
My Ideal Business I benefits to the customers ‐ 11‐
Online purchase
A chance to customize a quality product at
affordable price
Converting old and vintage cashmeresweaters into desired stuff toys with sameelements as used in the Sweater
Having a personal‐detailing‐styling‐service
Teach customers how to take care of there
Cashmere made toys
Potential buyer and user ?
My Ideal Business I buyer and user ‐12‐
_user kids _Age 5 ‐ 12yrs_location any
_buyer women's _location any_occasion any_purpose gift’s
explore _activity housewife
motherprofessional
Safety Certificates
Child safety
My Ideal Business I child safety ‐13‐
textile safety in product for kids
customer safety under European
directives
_sweater turned bag_price: $40
_wine cover_price: $20
_seat cover_price: $30
Market research
My Ideal Business I market research ‐14‐
_sweater turned bag_price: $40
_wine cover_price: $20
_seat cover_price: $30 _stuffed toy_price: $45
_stuffed toy _price: $80
Market research
My Ideal Business I market research ‐15‐
Strength
_personal‐styling‐service
_tailor‐designed & handmade
_special edition
_affordable price
Weakness
_customized stuff toy may
increase the production time
_low‐brand awareness
Opportunities
_brand creation through different
product range
_brand awareness through NGO’s
_close relationship with customers
Treats
_availability of raw material
_risk of few orders
My Ideal Business I swot analysis ‐16‐
SWOT
Work methodology
3 Teams front stage
My Ideal Business I work methodology ‐17‐
My Ideal Business I process flow chart ‐18‐
warehouse
Collection of raw material
Acknowledgement
Customer Process order
Customer database
Order information
Ship order
Order information
Cyber check
Inventory Product type and Amount
Credit card verification
Confirmation an
d de
livery da
te
Collection Process
FabricationAccording to design and
availability of raw material
Transportation
Process flow
Online
Organizational structure
My Ideal Business I organizational structure ‐19‐
Director
Marketing
manager (1) Senior staff (1) Accountant
(1) Ground staff (2)
Helper (2)
My Ideal Business I product range ‐20‐
Time line
My Ideal Business I time line ‐21‐
1. Implementing Business proposal into action
2. Planning for finance
1. Research of sweater collection centers, NGO’s and fabrication units
2. Launch of website with all details and product available in market before Christmas
1. To hit the Asia market of kids toys with opening exclusive retail outlets
1. Selling products all over Europe and North America with new and creative toys line
Communication
My Ideal Business I communication ‐22‐
Puzzle game inside each box
My Ideal Business I packaging concept ‐23‐
Packaging
Cartoon character face printed on top of the box
Adjustable box for different size toys
