May 29th, 2014 Dave Parker, VP UP Global

Corporate Innovation Track

Supporting the (Global) Community

I. Your Objectives and KPIs II. Sidelines and Goalposts III. Not just cash… Panel Discussion

You Know Your Machine

Objectives & KPIs

• Are your objectives clear? • Are you really community driven? • Is it about the Brand?

• Is it about outcomes and in what timeline? • Finding Mission/Product Fit • Failure

Goalpost and Sidelines

International Panel

Global Panel

• Gustavo Álvarez Moreno - Director UP Latam • Tony - Country Manager, Brazil • Sheikh Shuvo - Regional Manger Asia, MENA & Oceania • Franzi Becker - Project Manager Europe

Q&A