Unique Treats“Don’t delay, get a sweet treat today!”

By: Yuniquie Robinson

Where Are My Treats?• 112 South Street Boston, MA 02111• Between Chinatown & Downtown

Mission Statement• At Unique Treats, we are known for our cool,

innovative menu and local recipes. Our staff is here to satisfy the sweet-tooth’s of Americans on the east coast and cater to our customers’ demands, and homes. We are sensitive to the

wide variety of food allergies and wish to exceed our customer’s standards and

expectations when making our affordable bakery products.

Goals & Objectives• Short Term: Making around $100,000 in

sales in a year

• Long Term: Loyal customers and expanding

• Giving back to the community

Philosophy• Customer satisfaction= key to success• Very passionate about my business• Want customers to tell everyone and

keep coming back.• Building bonds

Who Owns Unique Treats?• Sole Proprietor • Like to be the only one in charge• Don’t have to compromise• Don’t have to split profits• Independent Woman• Show everyone I can take on this

responsibility on my own

Who Dares to Compare?!• Sweet Cupcakes

• Cakeology

• Eldo Cake House

My Uniqueness!• Colorful Cupcakes & Cakes

• Catering

• Delivery Services

Let Me Introduce Myself• Institute of Culinary Education: diploma

in pastry and baking arts• Vanderbilt University: Master’s in

business, management, and marketing• Carlos Bake Shop in Hoboken, New

Jersey

Buddy!

If You’re Selling, I’m Buying!• Dessert & pastry products• Coffee, tea, juices, etc.• Customized cakes• “Special Item of the Week”• Color choice cupcakes & cakes• Special offers• Catering & delivery

Menu Please…

Target Market• Anywhere from ages 16-60 in the South

Shore area

• Teens walking around/shopping

• Families

• People employed in Downtown

Pssst! Spread the Word…• Direct mail• Newspaper• Sign twirlers/giving out sample• Social media• Word of mouth• Business cards in local stores

SWOTStrengths

- Unique cupcakes

- Working at Carlos Bakery and

attending a culinary program

- Offering the option to have the

public try customer’s home recipes

and receive a prize for it.

- Located in Downtown Boston

- Offering delivery’s

- Gluten free products

 

Weaknesses

- Lack of business ownership

experience

- Downtown Boston

Opportunities

- Creating a website

- Franchising

- Opening more locations

- International Marketing

Threats

- Sweet Cupcakes

- Cakeology

- Eldo Cake House

- Pricing with competitors

- Competition’s websites and

channels of distribution

Management/Staff• Manager-2• Kitchen staff-6• Cashiers-4• Promotional staff-4• Delivery staff-6• Catering Staff-2• Bus boys-2• Accepts tips• Part time & full time• 4 paid sick days(full),2 paid sick days(part), 2 weeks paid

vacation(full), 1 week paid vacation(part), dental insurance, health benefits, life insurance(full)

Ching! Ching!• $53,251.03= investment

• $250,000= loan

• $303,701.03= Start-Up Cost

Bibliography"112 South Street, Boston MA 02111, MLS #71299351, Weichert.com." Weichert: Realtors,

Real Estate, Homes For Sale. N.p., n.d. Web. 23 May 2013.

<http://www.weichert.com/39863678/>.

"Kitchenware Set: Get a Deal on Stainless Steel Essentials at Sears." Sears | In-Store & Online

Shopping: Appliances, Clothing & More. N.p., n.d. Web. 23 May 2013.

<http://www.sears.com/basic-essentials-25-pc-stainless-steel-mega-set/p-

00866190000P?prdNo=1&blockNo=1&blockType=G1&PDP_REDIRECT=false&s_tnt

=39869:3:0>.

"LACK Coffee table - black-brown, 35 3/8x21 5/8 " - IKEA." Welcome to IKEA.com - IKEA.

N.p., n.d. Web. 23 May 2013.

<http://www.ikea.com/us/en/catalog/products/40104294/#/40104294>.

"License & Record Fees | City of Boston." Welcome | City of Boston. N.p., n.d. Web. 23 May

2013. <http://www.cityofboston.gov/licensing/licensefees.asp>.

"Start Your Own Bakery Tips." small business help, resources, tips, news, training. N.p., n.d.

Web. 23 May 2013. <http://www.bestsmallbizhelp.com/2010/05/small-biz-ideas-start-

your-own-bakery/>. MLA formatting by BibMe.org.

Questions?

Enjoy!• Okay, I know you all have been staring

at the lovely treats I’m about to pass out so… If there’s no more questions…

LET’S EAT SOME UNIQUE TREATS!

Thanks for your time <3