PRESENTATION ON UNIQ POWER

BATTERY

Presented by: Group 8

INDUSTRY ANALYSIS

ORGANISATION PROFILE• It was established in the year 1984 • Founder is Sri. P. M. Shetty Mulki.• Located at Industrial Estate at Baikampady.• It produce high specialized batteries.•They are also tied up with CECRI for top quality control•“RASHTRIYA UDYOG RATHNA” in 1997 and “PRIDE OF INDIA” In 1999.•It is a sole trading concern and the present proprietor is Mr.Prajwal Shetty.

Proprietor

Senior Supervisor

Workers

The organisational structure

LOGO

VISION

To be the most admired organization in the field of Battery Industry having strong customer orientation by offering excellent alternative source of energy to the society equipped with eco-friendly advanced technologies and committed towards optimizing their shareholders stake with the belief in true corporate governance.

MISSIONThey are committed to deliver best quality products at affordable price to their valued customers by using the most innovative and superior technologies with the conviction of continuous improvement in their operational excellence. They shall still continue consolidating their position as the pathfinder of cutting edge innovations in Battery Technology.

Strengths:

•Good quality batteries in local market

•After sales service (special repairs and warranty)

•Office is in the heart of the city

•No distinction between skilled and unskilled labour

•Rural employment opportunities

SWOT ANALYSIS

Weakness:

•Limited number of employees

•Lack of advertising and promotion measures

•Only concentrating on local market

•Limited number of dealers and customers

•Low level of market share

Opportunities:

•Growing rate of 2 wheelers and 4 wheelers

•High number of inverter dealers

•Large demand in the summer season

Threats:

• Upcoming government project on power

plants (Nagarjun)

• Cut throat competition from large

organisation in national as well as local market

( Amaron, Excide, Base, Luminus )

HUMAN RESOURCES

PRODUCTION AND/OR OPERATIONS MANAGEMENT 

Required raw materials are as follows:• Toxide acid• Sulphuric acid• P.R. container• Tar • Oxide• Acids• Other chemicals

Manufacturing Process

• Casting• Pasting• Filling• Curing• Drying• Formation• Assembly• Battery charging• Testing

Product

MARKETING

The areas they target the most are:• Areas where there are frequent power cuts• Demand• Consumer requirement• Rural areas• Upcoming power projects

FINANCIAL MANAGEMENT

The market shares of this company in different

areas are:

• Udupi - 20%• Puttur - 40%• Mangalore - 35%

ENTREPRENEURIAL PROFILE

CONCLUSION