UNILEVER BANGLADESH

The Unilever Bangladesh, formerly Lever Brothers Bangladesh Limited is a joint venture of the Government of Bangladesh and Unilever. Its products are present in 98% oh Bangladeshi household.

History: Unilever Bangladesh Limited started its journey in Bangladesh with the production of soaps in its factory in Kalurghat, Chittagong. Over the years the company introduced many affordable brands which won the hearts of Bangladeshis all across the country.

Mission & Purpose:

Brands: UBL is the market leader in 7 categories it operates in with 20 brands spanning cross Home and Personal Care and Foods. The brands are:

Axe Brooke Bond Taaza Clear Closeup Dove Fair & Lovely Knorr Lux Purit Sunsilk Vim Wheel and many more.

Organizational Environment of Unilever Bangladesh Limited

EXTARNAL ENVIRONMENT:The external environment of Unilever has a great influence in its business activities. The external environments of the company are given below:

General Environment:

Economic Dimension:

Socio cultural Dimension:

Political-legal Dimension:

International Dimension:

Technological Dimension:

Improved information technology Efficient operating system High technology used in production Automatic machineries which lessen the wok difficulties

Task Environment:

Competitors:

Customers:

Suppliers:

Strategic Partners:

Ragulators:

INTERNAL ENVIRONMENT:

Owner:

Board of Directors:

Employees:

Physical Work Environment:

Culture: