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© Experian Limited 2008. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian Limited. Other product and company names mentioned herein may be the trademarks of their respective owners. No part of this copyrighted work may be reproduced, modified, or distributed in any form or manner without the prior written permission of Experian Limited. Confidential and proprietary. Understanding Move Update Changes and the Impact They Have on Your Organization Featured Speaker: Laura Perdomo, Professional Services Consultant, Experian QAS Teleconference #1-800-214-0694 Passcode #268420

Understanding Move Update Changes

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Find out how you can be compliant with the new Move Update changes. Learn why the USPS implemented this change, what the change includes, and how to meet the new regulation.

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Page 1: Understanding Move Update Changes

© Experian Limited 2008. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian Limited.

Other product and company names mentioned herein may be the trademarks of their respective owners. No part of this copyrighted work

may be reproduced, modified, or distributed in any form or manner without the prior written permission of Experian Limited.

Confidential and proprietary.

Understanding Move Update Changes and the

Impact They Have on Your Organization

Featured Speaker:

Laura Perdomo, Professional Services Consultant, Experian QAS

Teleconference #1-800-214-0694 Passcode #268420

Page 2: Understanding Move Update Changes

© Experian Limited 2008. All rights reserved.

Confidential and proprietary. 2

Agenda

Breakdown of the Move Update requirement

What it is

Why the USPS® implemented it

How to comply

NCOALink® Information

Audience Q&A

Page 3: Understanding Move Update Changes

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Confidential and proprietary. 3

So who is moving each year in the U.S.

Approximately 15% of Americans move or change their mailing address

Approximately 19% of all businesses move

USPS® processes over 43 million permanent Change of Address (COA) orders each year

1 out of every 6 families moves each year

#1 reason for Undeliverable As Addressed (UAA) mail for the USPS®

Page 4: Understanding Move Update Changes

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USPS® facts on moves and how they relate to Undeliverable As Addressed (UAA) mail

Almost 5 out of every 100 mail pieces are Undeliverable-as Addressed (UAA) mail

First-Class Mail® UAA rate 3.4%

Standard Mail® UAA rate 6.4%

Standard Mail accounts for almost 63% of all UAA mail

75% of UAA mail is move related

First-Class Mail move UAA rate 2.6%

Standard Mail move UAA rate 4.8%

Page 5: Understanding Move Update Changes

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Breaking down the Move Update requirement

What does Move Update entail?

Periodic matching of your name/address records to USPS®

Change-of-Address (COA) orders

The requirement is met only by „updating‟ the address, not just by doing the process

Why do I have to comply?

To reduce the number of your mail pieces that require USPS®

follow up including:

Forwarding

Returning

Disposal

How do I comply?

You must use an authorized Move Update Method

Page 6: Understanding Move Update Changes

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What is included in Move Update?

Each address in a mailing is subject to Move Update

Exception: Mail pieces using Alternative Address Format are not subject to Move Update

“Jane Doe or Current Resident”

“Occupant”

Updated addresses on mail pieces at one class of mail are qualified to be used for other classes during current Move Update cycle of 95 days

Page 7: Understanding Move Update Changes

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For any bulk mailings since November 23, 2008 you are required to comply with move update standards

Enforcement of this rule is in effect for First Class Mail

Back-end auditing is being done to those who have been flagged that they have received a significant amount of returned mail

January 4th 2010 enforcement will apply to all First Class and Standard Mail

Merlin will be used pre-mailing to determine compliance

Key Dates for Move Update Compliance

Page 8: Understanding Move Update Changes

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What are the USPS® approved ways to meet this requirement?

Authorized methods

NCOALink® processing

ACSTM

OneCode ACS® – Intelligent Mail® barcode

FASTforward® MLOCR processing

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NCOALink®

Primary method of meeting the Move Update requirement

Matching logic strictly controlled by USPS®

Individual vs. Family vs. Business matching

Types of NCOALink licenses

FASTforward® - 13 months of coa‟s

Limited Service License – 18 months of coa‟s

Full Service License – 48 months of coa‟s

Page 10: Understanding Move Update Changes

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National Change of Address – NCOALINK®

USPS® full service license database contains 160,000,000 records

According to the USPS, last year the average match rates were

4.3% - Full service license

2.5% - Limited service license

596 billion address records processed by NCOALink licensees in FY 2007

22.9 billion addresses updated with a change of address

Page 11: Understanding Move Update Changes

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National Change of Address – NCOALINK®

Matching options

Individual - Match on first name, last name and address regardless of the move type

Standard - For individual moves, match on first name, last name and address; for family moves, match on last name and address

Average NCOALink match rates are 4% to 5%

The NCOALink database is updated every week

In-the-mail tests by clients have shown the response of an NCOALink new address versus the old address is about 400% greater

Page 12: Understanding Move Update Changes

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Please visit www.qas.comfor more information.