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Recruiting on FacebookUnderstanding the Demographics
Presenter Today
Takeaways
• Why Facebook?• Facebook Demographics– Age– Gender– Income– Education
• How Job Seekers are Using Facebook• Tools available for Facebook
Recruitment
Which Social Network Do You Use for Recruiting?
Source: 2012 Identified Survey
Other
YouTube
FourSquare
Blog
Google+
0% 10% 20% 30% 40% 50% 60% 70%
20112012
Facebook User Data - Age
Source: Hitwise
Where do you Find Talent?
Source: Forrester
Facebook User Data - Gender
Source: Hitwise
Facebook User Data - Income
Source: Hitwise
US Membership by Education
College Grad In College In high school0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
35,000,000
40,000,000
45,000,000
50,000,000
45,735,340
5,760,1204,912,360
Source: Facebook
Job Seekers Are on Facebook
Source: Jobvite
How Job Seekers Use Social Media for Recruitment
Which social network led to finding your current/most recent job?
Tools to Recruit on Facebook
• Facebook Business pages• Facebook Career pages• Career Apps• Ads• Identified Employer Solutions
Post Jobs on your Facebook page
Jobs reposted through partners:
Candidates apply directly on Facebook or through your ATS.
Draw an audience to your jobs through targeted Facebook advertising
Engage your audience with Facebook Sponsored Stories
Build your Talent Community with a Facebook Cost/Like campaign
Thank You!
• Questions?
• Connect with us on Social Media to learn more about social recruitment
http://www.facebook.com/IDforEmployers
http://www.linkedin.com/company/identified
http://www.twitter.com/#!/IDforEmployers
https://plus.google.com/113207732250645259561/posts
