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Business Management Business Management Learning and Teaching Learning and Teaching Approaches – Advice and Approaches – Advice and Guidance for Guidance for Practitioners Practitioners National 5 National 5 Understanding Business Understanding Business

Understanding business learner activities by Gabrielle A Rusignuolo

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Page 1: Understanding business learner activities by Gabrielle A Rusignuolo

Business ManagementBusiness Management Learning and Teaching Learning and Teaching

Approaches – Advice and Approaches – Advice and Guidance for PractitionersGuidance for Practitioners

National 5National 5Understanding Business Understanding Business

Page 2: Understanding business learner activities by Gabrielle A Rusignuolo

Understanding BusinessUnderstanding Business

► Business activitiesBusiness activities► Customer satisfactionCustomer satisfaction► Business objectivesBusiness objectives► Business stakeholdersBusiness stakeholders► External/internal factors External/internal factors

affecting businessesaffecting businesses

► Wealth creationWealth creation► Corporate social Corporate social

responsibility and ethicsresponsibility and ethics► Business in societyBusiness in society

The potential suggested learning and teaching approaches that follow present the opportunity to explore the following topics in more depth in order to reinforce knowledge and understanding of this unit of study.

For most activities, a range of working methods and presentation media are left to practitioner/learner choice. Use of ICT for some activities is recommended and web research will be an integral part of several suggested approaches. These suggested learner approaches can be adapted to suit the needs of practitioners.

Page 3: Understanding business learner activities by Gabrielle A Rusignuolo

Starting UpStarting Up► Young people may consider three options for their Young people may consider three options for their

future: further education, employment or training. future: further education, employment or training. ► The often-forgotten fourth option is one we can The often-forgotten fourth option is one we can

examine here: entrepreneurship, i.e. starting your examine here: entrepreneurship, i.e. starting your own business.own business.

► Learners could use the given definition of an Learners could use the given definition of an entrepreneur and compare this to the information in entrepreneur and compare this to the information in the video clip. After watching the video of Jonathan the video clip. After watching the video of Jonathan Levie, discussion topics are suggested in the Levie, discussion topics are suggested in the following slides for learners to further explore this following slides for learners to further explore this topic.topic.

Page 4: Understanding business learner activities by Gabrielle A Rusignuolo

What is an Entrepreneur?What is an Entrepreneur?

Hint: Learners could use the Jonathan Levie interview

transcript to help them with the discussion topics

Learners could use available resources to suggest definitions and/or descriptions of an entrepreneur. Key themes in the video could aid their research i.e. Education, opportunist, background, confidence, drive etc.

Page 5: Understanding business learner activities by Gabrielle A Rusignuolo

Enterpreneurship - 1Enterpreneurship - 1Jonathan Levie outlines several skills and qualities Jonathan Levie outlines several skills and qualities he thinks are important in an entrepreneurhe thinks are important in an entrepreneur•Learners could discuss whether they agree with Learners could discuss whether they agree with this viewpoint and may create a group list of skills this viewpoint and may create a group list of skills and qualities which they think would be important in and qualities which they think would be important in an entrepreneur.an entrepreneur.•It may be useful for learners to distinguish what is a It may be useful for learners to distinguish what is a ‘skill’ and what is a ‘quality’ during their discussion.‘skill’ and what is a ‘quality’ during their discussion.•Learners could be asked to consider whether they Learners could be asked to consider whether they could be an entrepreneur or innovator now… or in could be an entrepreneur or innovator now… or in the future.the future.

Page 6: Understanding business learner activities by Gabrielle A Rusignuolo

Enterpreneurship - 2Enterpreneurship - 2The video asks 'The video asks 'Why does Scotland need more Why does Scotland need more entrepreneurs?'entrepreneurs?'Jonathan Levie explains his opinion here – how could Jonathan Levie explains his opinion here – how could this prompt learners to understand or explore where this prompt learners to understand or explore where enterprise ‘fits’ into Scotland’s economy? How does enterprise ‘fits’ into Scotland’s economy? How does innovation help Scotland to flourish?innovation help Scotland to flourish?►The diagram given as exemplification in the Advice The diagram given as exemplification in the Advice and Guidance Notes could be used either as a basis and Guidance Notes could be used either as a basis for their discussion or learners could produce their own for their discussion or learners could produce their own diagram showing the connections between business diagram showing the connections between business and the different parts of Scotland’s society affected by and the different parts of Scotland’s society affected by businessbusiness

Page 7: Understanding business learner activities by Gabrielle A Rusignuolo

Enterpreneurship - 3Enterpreneurship - 3 ''Being an entrepreneur isn’t necessarily about risk Being an entrepreneur isn’t necessarily about risk

taking'taking' The above quote from the video could be used for The above quote from the video could be used for

learner discussion or debate or to prompt individual learner discussion or debate or to prompt individual responses from learners. In addition, learners could responses from learners. In addition, learners could develop ideas on the range of risks that may be develop ideas on the range of risks that may be involved in starting their own business enterprise.involved in starting their own business enterprise.Could learners be guided to Could learners be guided to

consider personal risks, consider personal risks, economical risks and social economical risks and social risks in this risks in this context?context?

Page 8: Understanding business learner activities by Gabrielle A Rusignuolo

This film profiles the life and work of Mick Jackson, one of Scotland's most prominent and successful entrepreneurs.It reviews Mick's ideas and beliefs about enterprise, marketing, leadership and social responsibility in business.

Mick describes the growth and success of two of his major enterprises - WildDay.com and the WildHearts Foundation, a charitable enterprise – both demonstrating great innovation.

•Learners could use the interview with the discussion topics worksheet which gives suggested topics for further research or discussion.

Enterpreneurship – 4Mick Jackson – An Inspiring Entrepreneur?

Page 9: Understanding business learner activities by Gabrielle A Rusignuolo

Entrepreneurship – 5 : To boldly go…..Entrepreneurship – 5 : To boldly go…..Entrepreneurs may do 1 of 2 things to start a business Entrepreneurs may do 1 of 2 things to start a business enterprise:enterprise:1.1.Create a new product to fill a gap in the market ORCreate a new product to fill a gap in the market OR2.2.Improve an existing product in a new wayImprove an existing product in a new way•These video resources could be used to prompt learner discussion or These video resources could be used to prompt learner discussion or research on local or famous entrepreneurs or businesses. There could research on local or famous entrepreneurs or businesses. There could be particular emphasis on Scottish based business or entrepreneurs to be particular emphasis on Scottish based business or entrepreneurs to contextualise this learning to earlier discussion or investigation.contextualise this learning to earlier discussion or investigation.•Learners could be guided in their research or discussion by the Learners could be guided in their research or discussion by the following questions:following questions: What inspired them? What risks did they run? What inspired them? What risks did they run?

How did they raise the finance they needed? How did they raise the finance they needed? Did they succeed quickly or suffer setbacks?Did they succeed quickly or suffer setbacks?

Use these hyperlinks for some inspiring stories from around the world!

Page 10: Understanding business learner activities by Gabrielle A Rusignuolo

Entrepreneurship - 6Entrepreneurship - 6► Jonathan Levie explains that while profit is Jonathan Levie explains that while profit is

important, his opinion is that other factors are important, his opinion is that other factors are also important to Scottish entrepreneurs, such also important to Scottish entrepreneurs, such as customer satisfaction, developing new as customer satisfaction, developing new products, and ‘giving back’ to Scotland as their products, and ‘giving back’ to Scotland as their country and society.country and society.

► The following approach suggests how learners The following approach suggests how learners could take account of these factors into could take account of these factors into account and is explained further in the next account and is explained further in the next slide:slide:

Page 11: Understanding business learner activities by Gabrielle A Rusignuolo

Learners could be asked to identify a Learners could be asked to identify a Scottish business (local or national) and Scottish business (local or national) and examine their approach to:examine their approach to:

• ProfitProfit• Customer SatisfactionCustomer Satisfaction• Innovation and Product Development Innovation and Product Development • Social ResponsibilitySocial Responsibility

Further discussion or research by learners Further discussion or research by learners may investigate the impact each of these may investigate the impact each of these factors would have on the business, its’ factors would have on the business, its’ local community, and Scotland as a whole.local community, and Scotland as a whole.

Page 12: Understanding business learner activities by Gabrielle A Rusignuolo

So – What IS an Entrepreneur?So – What IS an Entrepreneur?► This link provides a series of statements given by business owners about This link provides a series of statements given by business owners about

what they think an entrepreneur is.what they think an entrepreneur is.► Suggested approaches for this resource could be:Suggested approaches for this resource could be:• Learners assembling their own ideas using key themes from the statements Learners assembling their own ideas using key themes from the statements

given.given.• Using the range of statements to allow learners to select the one they identify Using the range of statements to allow learners to select the one they identify

with most and justifying their choice.with most and justifying their choice.• Learners selecting one statement and applying it to an entrepreneur (local or Learners selecting one statement and applying it to an entrepreneur (local or

well-known nationally) that they think it relevant to.well-known nationally) that they think it relevant to.

Education Scotland

Page 13: Understanding business learner activities by Gabrielle A Rusignuolo

Over to you……Over to you……It’s time to put thoughts into action.It’s time to put thoughts into action.►The flow diagram provided shows a step-by-step approach The flow diagram provided shows a step-by-step approach to building an enterprise from an idea. This could be used to to building an enterprise from an idea. This could be used to guide learners through the process of creating their own guide learners through the process of creating their own enterprise.enterprise.►Learners could focus on creating a solution for an existing Learners could focus on creating a solution for an existing problem affecting their group, school, community or a global problem affecting their group, school, community or a global issue; or could focus on filling a gap in a market with a new issue; or could focus on filling a gap in a market with a new product.product.►Learners could work in several ways solo, groups or pairs Learners could work in several ways solo, groups or pairs according to their specific ideas.according to their specific ideas.

The Business Plan could be used to help structure The Business Plan could be used to help structure learners thoughts.learners thoughts. Business

PlanningUse the hyperlink to build a Business Plan!

Page 14: Understanding business learner activities by Gabrielle A Rusignuolo

Role of Business in Role of Business in SocietySociety► What goes on in a business organisation?What goes on in a business organisation?► What type of activities do businesses and other What type of activities do businesses and other

organisations do?organisations do?► How does business contribute, and have an How does business contribute, and have an

impact on, society?impact on, society?Let’s look at an example of a business organisation Let’s look at an example of a business organisation

and explore how learners can investigate and explore how learners can investigate answers to the above questions…answers to the above questions…

Page 15: Understanding business learner activities by Gabrielle A Rusignuolo

From small beginnings in 2003, Oban Chocolate Co has grown steadily to become an established business with a range of products, new premises and increased number of employees.

The beginning and growth of the company is described here by Helen McKechnie who set up the business with husband Stuart – both from Oban.

They feel the business is an inspiration to young people and hope to open up more shops in the future.

Page 16: Understanding business learner activities by Gabrielle A Rusignuolo

Theory into Practice Theory into Practice ► Learners could be directed to earlier work Learners could be directed to earlier work

on skills and qualities to describe an on skills and qualities to describe an entrepreneur giving more relevance to this entrepreneur giving more relevance to this case study.case study.

► Learners could summarise their thoughts Learners could summarise their thoughts on the skills and qualities shown by the on the skills and qualities shown by the case study business owners perhaps being case study business owners perhaps being encouraged to use examples from the encouraged to use examples from the video to highlight their points.video to highlight their points.

• This could be done using ICT through a This could be done using ICT through a Podcast, presentation software or similar. Podcast, presentation software or similar.

Page 17: Understanding business learner activities by Gabrielle A Rusignuolo

Business Activity – 1Business Activity – 1Learners could use the case study to:Learners could use the case study to:

• Decide whether the featured business Decide whether the featured business operates in the Primary, Secondary or operates in the Primary, Secondary or Tertiary sectors of industryTertiary sectors of industry

• Discuss whether this business Discuss whether this business operates in more than one sectoroperates in more than one sector

• Discuss/research and suggest Discuss/research and suggest reasons why they may do this?reasons why they may do this?

Page 18: Understanding business learner activities by Gabrielle A Rusignuolo

Business Activity – 2Business Activity – 2 Learners could use the website for the business Learners could use the website for the business

featured in the case study to:featured in the case study to:• Summarise/discuss all of the activities that this Summarise/discuss all of the activities that this

business is involved in. This could be an oral business is involved in. This could be an oral summary or be produced in writing, as a summary or be produced in writing, as a presentation, or using a Podcast or videopresentation, or using a Podcast or video

• For each activity learners could explain what For each activity learners could explain what sector of industry the business is operating in sector of industry the business is operating in and how this activity benefits the business.and how this activity benefits the business.

Oban Chocolate Co

Page 19: Understanding business learner activities by Gabrielle A Rusignuolo

Business Activity – 3Business Activity – 3Learners could research local businesses or business Learners could research local businesses or business people that may be familiar to them using the following people that may be familiar to them using the following suggested methods:suggested methods:

•Interviews with businessesInterviews with businesses•Inviting a business to speak to the groupInviting a business to speak to the group•Internet ResearchInternet Research•Local media articles on businessesLocal media articles on businesses•Personal knowledge/experiencePersonal knowledge/experience

Using the information they gain from this research, Using the information they gain from this research, learners could compare how the local business was learners could compare how the local business was started with their own business plan created earlier – started with their own business plan created earlier – what lessons could be learned from this real, local what lessons could be learned from this real, local business?business?

Page 20: Understanding business learner activities by Gabrielle A Rusignuolo

The Aim of the Game: The Aim of the Game: Business Objectives – 1Business Objectives – 1

► The following link could be used to give learners The following link could be used to give learners initial information on business objectivesinitial information on business objectives

► Business Activity & Objectives Learners could be directed to discuss the Learners could be directed to discuss the

information on Private Sector business information on Private Sector business objectives in relation to either:objectives in relation to either:

• The case study businessThe case study business• A local or national businessA local or national business► Learners could produce their own diagram to Learners could produce their own diagram to

illustrate their findings here.illustrate their findings here.

Page 21: Understanding business learner activities by Gabrielle A Rusignuolo

The Aim of the Game: The Aim of the Game: Business Objectives – 2Business Objectives – 2

Learners could discuss whether business objectives in the Learners could discuss whether business objectives in the Private Sector of the economy may be different from Private Sector of the economy may be different from those in the Public and/or Voluntary Sectors.those in the Public and/or Voluntary Sectors.

► One approach may be to Use the Internet to research a One approach may be to Use the Internet to research a business from the Public Sector and one from the Third business from the Public Sector and one from the Third Sector and investigate the possible objectives of each.Sector and investigate the possible objectives of each.

► Learners could then create a diagram or mind map of the Learners could then create a diagram or mind map of the objectives for each of the researched businesses.objectives for each of the researched businesses.

► A local focus could be applied to the businesses used in A local focus could be applied to the businesses used in this approach as in previous research by learners.this approach as in previous research by learners.

Page 22: Understanding business learner activities by Gabrielle A Rusignuolo

How does Business How does Business affect people? – 1affect people? – 1

Learners could be introduced to the topic of Learners could be introduced to the topic of stakeholders using the following diagram which stakeholders using the following diagram which suggests three possible stakeholders of the case study suggests three possible stakeholders of the case study business – Oban Chocolate Cobusiness – Oban Chocolate Co►Learners could use the diagram to investigate and Learners could use the diagram to investigate and discuss:discuss:•Who additional stakeholders may be Who additional stakeholders may be •WhyWhy each stakeholder may have an interest in the each stakeholder may have an interest in the business, andbusiness, and•HowHow they could influence the business they could influence the business

Page 23: Understanding business learner activities by Gabrielle A Rusignuolo

Suppliers

Any Others?

Employees

Scottish Government

Page 24: Understanding business learner activities by Gabrielle A Rusignuolo

How does Business affect How does Business affect people? – 2people? – 2

Learners could be focused on thinking about Learners could be focused on thinking about their own business idea or plan and considering:their own business idea or plan and considering:

• Who the stakeholders areWho the stakeholders are• What influence they could haveWhat influence they could have• What conflicts may arise What conflicts may arise

One approach could be to ask learners to create One approach could be to ask learners to create a stakeholder diagram for their own business a stakeholder diagram for their own business idea perhaps using suitable ICT.idea perhaps using suitable ICT.

Page 25: Understanding business learner activities by Gabrielle A Rusignuolo

How does Business contribute to How does Business contribute to society? – 1society? – 1

► Learners could be asked to watch the video case Learners could be asked to watch the video case study and to consider what the business is study and to consider what the business is contributing to different parts of society and what contributing to different parts of society and what benefits may be seen by the economy, community benefits may be seen by the economy, community and individual stakeholders.and individual stakeholders.

► Learners could relate this back to earlier discussion Learners could relate this back to earlier discussion on how enterprise and business ‘fits’ into Scotland – on how enterprise and business ‘fits’ into Scotland – at both local and national levels – and how they at both local and national levels – and how they might impact on society inmight impact on society in

different ways.different ways.Learners could also use the

company web site to help their

research and/or discussion of

findings.

Page 26: Understanding business learner activities by Gabrielle A Rusignuolo

How does Business contribute to How does Business contribute to society? – 2:society? – 2: Creating WealthCreating Wealth

Learners could be asked to:Learners could be asked to:► Use the Internet and/or other resources to find a Use the Internet and/or other resources to find a

simple definition of ‘Wealth Creation’ in business simple definition of ‘Wealth Creation’ in business terms.terms.

► This could be a timed exercise – perhaps This could be a timed exercise – perhaps allowing 5 – 10 minutes to complete. allowing 5 – 10 minutes to complete.

Tip : Make sure learners understand their Tip : Make sure learners understand their definition and can explain it!definition and can explain it!

Page 27: Understanding business learner activities by Gabrielle A Rusignuolo

► Learners could be given an example of how wealth Learners could be given an example of how wealth can be distributed from one business to the next can be distributed from one business to the next perhaps using a familiar good to illustrate this idea perhaps using a familiar good to illustrate this idea e.g. a loaf of bread – several suppliers will be able to e.g. a loaf of bread – several suppliers will be able to sell goods to one another and so create turnover for sell goods to one another and so create turnover for their organisation.their organisation.

► Learners could be asked to produce a diagram which Learners could be asked to produce a diagram which illustrates this distribution of wealth or wealth illustrates this distribution of wealth or wealth creation? Use a good or service that you are familiar creation? Use a good or service that you are familiar with to do this.with to do this.An example of a diagram is provided in Advice and An example of a diagram is provided in Advice and

Guidance Notes for practitioners.Guidance Notes for practitioners.

How does Business contribute to How does Business contribute to society? – 3: Creating Wealthsociety? – 3: Creating Wealth

Page 28: Understanding business learner activities by Gabrielle A Rusignuolo

How does Society How does Society affect Business? – 1affect Business? – 1

A suggested approach to introduce this area of A suggested approach to introduce this area of study could be:study could be:►Learners are asked to think of as many factors in Learners are asked to think of as many factors in society which may affect the case study business.society which may affect the case study business.►This could be a timed exercise allowing up to 10 This could be a timed exercise allowing up to 10 minutes for completion.minutes for completion.►Learners could be asked to list the factors Learners could be asked to list the factors and and how they may affect the business.how they may affect the business.

Page 29: Understanding business learner activities by Gabrielle A Rusignuolo

Learners could be asked to group their answers under Learners could be asked to group their answers under main headings where they consider there to be similarities main headings where they consider there to be similarities in factors.in factors.

Main headings could be established through discussion Main headings could be established through discussion with the group as to the most common factors occurring with the group as to the most common factors occurring between groups of learners e.g. financial, fashionable, between groups of learners e.g. financial, fashionable, legal, employment etclegal, employment etc

Learners could then be asked to use Internet resources to Learners could then be asked to use Internet resources to research factors affecting Scottish business and compare research factors affecting Scottish business and compare these to their own findings.these to their own findings.

How does Society affect How does Society affect Business? – 2Business? – 2

Page 30: Understanding business learner activities by Gabrielle A Rusignuolo

Internal & External FactorsInternal & External Factors► Learners could be introduced to this topic by Learners could be introduced to this topic by

establishing through discussion the difference establishing through discussion the difference between Internal and External factors which affect the between Internal and External factors which affect the businessbusiness

► Learners could use the context of either their own Learners could use the context of either their own business proposal, the case study business, or a business proposal, the case study business, or a business familiar to them to evaluate:business familiar to them to evaluate:

• Which factors they have identified are internal and Which factors they have identified are internal and which are externalwhich are external

• How these factors could have an impact on a business How these factors could have an impact on a business • How they could ensure the business’s success against How they could ensure the business’s success against

these factorsthese factors

Page 31: Understanding business learner activities by Gabrielle A Rusignuolo

Customer Satisfaction – 1Customer Satisfaction – 1The Customer is King! The Customer is King!

Customer Satisfaction isn’t highlighted specifically in Customer Satisfaction isn’t highlighted specifically in the Oban Chocolate video – but this doesn’t mean it’s the Oban Chocolate video – but this doesn’t mean it’s not important to this business.not important to this business.Learners could use the following approach to further explore Learners could use the following approach to further explore the issue of Customer Satisfaction.the issue of Customer Satisfaction.

►Learners could work with a partner or in small groups and Learners could work with a partner or in small groups and use the exemplified Customer Satisfaction exercise given in use the exemplified Customer Satisfaction exercise given in the support files provided.the support files provided.

Page 32: Understanding business learner activities by Gabrielle A Rusignuolo

Customer Satisfaction – 2Customer Satisfaction – 2 Following the previous slide, learners could Following the previous slide, learners could

discuss their results as a group and what key discuss their results as a group and what key points have resulted from their work.points have resulted from their work.

Examples of discussion points might be:Examples of discussion points might be:► Was it easy to suggest a response to the customer issue Was it easy to suggest a response to the customer issue

learners were given in the worksheet? Why/why not?learners were given in the worksheet? Why/why not?► What effect could it have on the business if the customer What effect could it have on the business if the customer

was not satisfied with the response given?was not satisfied with the response given?► Learners could then create a flow diagram to show the Learners could then create a flow diagram to show the

possible effects of poor customer care on the business – possible effects of poor customer care on the business – an example of this is given in the Advice and Guidance an example of this is given in the Advice and Guidance notes.notes.

Page 33: Understanding business learner activities by Gabrielle A Rusignuolo

Customer Satisfaction – 3Customer Satisfaction – 3Learners could use Internet resources to research a Learners could use Internet resources to research a business familiar to them – local or national – and their business familiar to them – local or national – and their approach to Customer Satisfaction to highlight the approach to Customer Satisfaction to highlight the different priority given to this across business.different priority given to this across business.Learners could be guided using the following key Learners could be guided using the following key points:points:•What facilities do they have to communicate with their What facilities do they have to communicate with their customers, to receive complaints and feedback? customers, to receive complaints and feedback? •Do they have a Customer Care Policy or statement?Do they have a Customer Care Policy or statement?Learners could choose to summarise their findings Learners could choose to summarise their findings either through discussion, presentation or using either through discussion, presentation or using another appropriate media.another appropriate media.

Page 34: Understanding business learner activities by Gabrielle A Rusignuolo

Customer Satisfaction – 4Customer Satisfaction – 4Learners could aim to further understand Customer Learners could aim to further understand Customer Satisfaction in business through developing their own Satisfaction in business through developing their own Customer Satisfaction Statement or policy.Customer Satisfaction Statement or policy. This could be approached in several ways:This could be approached in several ways:•Using the learners’ own business idea or enterpriseUsing the learners’ own business idea or enterprise•Using the case study business and the company web Using the case study business and the company web resource to help them do this resource to help them do this •Selecting a local business familiar to learners and Selecting a local business familiar to learners and information available on this business – perhaps information available on this business – perhaps supplementing with interviews or a representative from the supplementing with interviews or a representative from the business speaking with learners on this subject. business speaking with learners on this subject.

A link to a short Mission Statement is given to help support learners.

Novatech

Page 35: Understanding business learner activities by Gabrielle A Rusignuolo

Socially Responsible Socially Responsible Business: What does it mean?Business: What does it mean?

Learners could undertake timed research to investigate Learners could undertake timed research to investigate what what corporate social responsibility is.corporate social responsibility is.

This could support further discussion on:This could support further discussion on:

•Examples of social responsibility in well-known Examples of social responsibility in well-known businesses businesses •Examples from local businessExamples from local business•How learners might apply this to their own business How learners might apply this to their own business enterpriseenterprise

Page 36: Understanding business learner activities by Gabrielle A Rusignuolo

ebay – Business with a ebay – Business with a Conscience?Conscience?► eBay has been named one of the world's most eBay has been named one of the world's most

ethical companies in the Auctions category based on ethical companies in the Auctions category based on its ethics and compliance programs by the its ethics and compliance programs by the Ethisphere InstituteEthisphere Institute, a think tank. Companies on , a think tank. Companies on the list in other categories include Best Buy Co., the list in other categories include Best Buy Co., Zappos, UPS, Google, American Express, and Ford Zappos, UPS, Google, American Express, and Ford Motor Company, Wisconsin Energy CorporationMotor Company, Wisconsin Energy Corporation

EcommerceBytes-NewsFlash, Number 2501 - March 17, 2011 - ISSN 1539-5065EcommerceBytes-NewsFlash, Number 2501 - March 17, 2011 - ISSN 1539-5065

Learners could use the web resources at investor.ebay.com to find some useful information to support the above article e.g. eBay Giving Works and to further understand how this type of activity may benefit the business.

Page 37: Understanding business learner activities by Gabrielle A Rusignuolo

And the Winner is…And the Winner is…► The video resource shows an interview with The video resource shows an interview with Bob Bob

KeillerKeiller – named Entrepreneur of the Year in 2006. – named Entrepreneur of the Year in 2006. 2007 and 20082007 and 2008

► Bob’s business, PSN, has approximately 8,500 Bob’s business, PSN, has approximately 8,500 employees doing everything from high- level employees doing everything from high- level engineering consultancy to construction and engineering consultancy to construction and maintenance for oil operators in more than 20 maintenance for oil operators in more than 20 countries around the world. countries around the world.

► As well as his Entrepreneur of the Year successes, As well as his Entrepreneur of the Year successes, Bob has been awarded the National Business Award’s Bob has been awarded the National Business Award’s corporate social responsibility award for Scotland in corporate social responsibility award for Scotland in 2007 2007

► See the following slides for suggested approaches to See the following slides for suggested approaches to using this resource.using this resource.

Page 38: Understanding business learner activities by Gabrielle A Rusignuolo

Bob Keiller – Suggested Learning and Bob Keiller – Suggested Learning and Teaching ApproachesTeaching ApproachesLearners could be encouraged to bring together their knowledge from across the Understanding Business Unit to produce a short study of Bob Keiller as a Scottish entrepreneur and to inform and inspire potential entrepreneurs.

Learners could use the interview information and the PSN website for further information to help with their research.

Wood Group PSN Learners could use the following key areas within their researchApproach to Customer Care Business ActivitiesBusiness Objectives What is an Entrepreneur Skills & Qualities of an Entrepreneur Why Scotland needs Entrepreneurs Role of Business in Society Wealth Creation

Page 39: Understanding business learner activities by Gabrielle A Rusignuolo

Entrepreneurial ExchangeEntrepreneurial Exchange

Micro-TycoMicro-TycoUsing the Internet, learners could investigate the resources above to discover what each organisation offers and how they operate.

One approach may be to ask learners to demonstrate how one or both resources will help support entrepreneurial activity in Scotland/UK

Learners could also research the possible effectiveness of these initiatives and what they could contribute to Scotland’s entrepreneurial future.

Page 40: Understanding business learner activities by Gabrielle A Rusignuolo

Over to You….Over to You….Learners could use the Entrepreneurs Forum Learners could use the Entrepreneurs Forum website to view a range of interviews with website to view a range of interviews with entrepreneurs. This resource could be used to ask entrepreneurs. This resource could be used to ask learners:learners:•Which entrepreneur inspires them and why?Which entrepreneur inspires them and why?•Learners could produce their own summary of why they Learners could produce their own summary of why they find this entrepreneur inspirational and what helpful find this entrepreneur inspirational and what helpful advice they may give to Scotland’s future entrepreneurs. advice they may give to Scotland’s future entrepreneurs. •This summary could be created to be oral, written or This summary could be created to be oral, written or presented electronically.presented electronically.►Entrepreneurs Forum Entrepreneurs Forum