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Umbraco DK Festival#umbdkfest
Laura Vilsbaeklauravilsbaek.dk@lauravilsbaek
Photo: Micky Wiswedel
DESIGN & DIGITALSITTIN’ IN A TREE
EAAA - Strategiproces for Multimedie og Digital Kommunikation Laura Vilsbaek - Projektledelse i Praksis - lauravilsbaek.dk
• Digital forretningsudvikling & projektledelse
• Cand.mag. i religion og kommunikation
• Freelance, Designit, Skybrud.dk
• www.lauravilsbaek.dk / @lauravilsbaek
LAURA VILSBAEK
2015
Digital strategi og projektledelse for FN’s organisationer i hele verden.
Klima, bæredygtighed, migration, kvinder, børn, tørke…
FN
2015
Supporting Merial on their strategic journey towards becoming the trusted partner within pet wellness and animal health.
Business & digital transformation as well as various digital products & services all aiming to enable healthier & happier lives for pets, their parents and their vets.
From pharma company to pet wellness enabler
Merial
2015
Bringing a bit of user experience and adding a touch of design expertise to a manufacturer manufacturing a lot of the devices we all use every day.
B2B manufacturer moving into consumer electronics
Goertek
DESIGN THINKING
“A formalized methodology for applying a systematic form of creativity and innovation
within business.”
—Reuven Cohen, ‘Unicorn Breeder’
Source: http://www.forbes.com/sites/reuvencohen/2014/03/31/design-thinking-a-unified-framework-for-innovation/#62cef64456fc
GOD FORRETNING
INNOVATION
DET HANDLER IKKE OM DESIGN
ELLER OM DESIGNEREN
DET HANDLER OM MENNESKER
DESIGN THINKINGVÆRKTØJER
1. EMPATHY MAP2. BRUGERREJSEN
Source: http://dschool.stanford.edu/redesigningtheater/the-design-thinking-process/
PROCESSEN
Source: http://dschool.stanford.edu/redesigningtheater/the-design-thinking-process/
UDGANGSPUNKTET
FORSTÅ DINE BRUGERE
FOKUSÉR PÅ DEN REELLE OPLEVELSE
https://www.ted.com/talks/daniel_kahneman_the_riddle_of_experience_vs_memory
EMPATHY MAP
HVAD FRYGTER DINE BRUGERE?
OG HVAD DRØMMER DE OM?
BRUGERREJSEN
DEN DIGITALE
FIND BRUGEROPLEVELSEN I BRUGERREJSEN
BRUGERREJSEN SIKRER INDSAMLING AF INFORMATION
#UmbDKfestlauravilsbaek.dk / @lauravilsbaek
BRUGERREJSEN FRAME’RFØR, UNDER OG EFTER
#UmbDKfestlauravilsbaek.dk / @lauravilsbaek
BRUGERREJSEN VISER KONTAKTPUNKTER
#UmbDKfestlauravilsbaek.dk / @lauravilsbaek
BRUGERREJSEN ER HASSLE MAPPING
http://demandthebook.com/
#UmbDKfestlauravilsbaek.dk / @lauravilsbaek
PEAK + END
#UmbDKfestlauravilsbaek.dk / @lauravilsbaek
SERVICE ANTICIPATION
#UmbDKfestlauravilsbaek.dk / @lauravilsbaek
Brugerens forventning
OVERGÅ BRUGERENS FORVENTNINGER
#UmbDKfestlauravilsbaek.dk / @lauravilsbaek
Brugerens forventningDen differentierende oplevelse
FORRETNINGSUDVIKLING OG KONKRETE INDSATSER
1. DIGITALE PRODUKTER OG SERVICES
2. SERVICE ANTICIPATION GAP
3. PEAK + END
4. SERVICEBEVISET
TÆNK I DIGITALE PRODUKTER
ELLER SERVICES
MØD EN STUDERENDE
OPSKRIFTER
#UmbDKfestlauravilsbaek.dk / @lauravilsbaek
SERVIVE ANTICIPATION GAP
BASELINE
DIFFERENTIERENDE OPLEVELSER
PEAK + END
HAPPY ENDING
SERVICEBEVISET
FEEDBACK
Photo: Micky Wiswedel
DESIGN & DIGITALSITTIN’ IN A TREE
K-I-S-S-I-N-G
