UK Statistics

24%

50%

48%

of U.K. consumers have used a smartphone to access web sites while shopping

accessed retail websites

social media sites

of which

Source: eDigitalResearch and IMRG Survey, 2011

of U.K. consumers using a smartphone while shopping ultimately made a purchase in-store,

online or via mobile

Source: eDigital Research and IMRG Survey, 2011

40%

40%40%40%

40%

Source: eDigital Research and IMRG Survey, 2011

55%

33%

of U.K. consumers have seen a QR code while shopping

of shoppers who have seen a QR code have scanned one

Source: GlobalConsumer Survey from MEF, 2011

Consumer engagement with mobile commerce has exploded, with as many as

of UK consumers having used their mobile device for commerce, to either research or purchase a product

91%

Source: GlobalConsumer Survey from MEF, 2011

The equivalent figure for Brazil is

while the level did not dip below 72in any of the markets surveyed

%

79%

72% 72% 72%

percent of UK smartphone owners use their mobiles to browse and research products before a purchase

48%

16%with another 16 percent intending to do so in thefuture

50%

11%

of UK smartphone owners report shopping from their mobile device, with 11 doing so on a

weekly basis%

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