Presented to:

Ms. Sadaf Rasheed

GROUP MEMBERS

KAMIL IQBAL

INTRODUCTION

UFONE GSM is a Pakistani GSM cellular service

provider. It was founded on 29 January 2001.Their

main products are Post pay & Prepay connections.

UFONE is subsidiary of Pakistan Telecommunication

Company. Presently UFONE is giving network services

to 750 cities and giving a hard time to the competitors

by launching different packages in a short time period.

COMPETITORS

MOBILINK

TELENOR

WARID

ZONG

UFONE PACKAGES

Paanch ka Pandrah

U Loan

Uwon

U-circle

U share

Mobile Number Portability

Missed Call Notifications

Phone Book Saver

Virtual Private Network (VPN)

Mobile Banking

Unlimited SMS

Friends N Family

SWOT ANALYSIS

Strengths

Second Large Market Share

World wide cheap call rates

Representing PTCL name

CONT….

Weaknesses

Placing Franchises

Special Events Jamming

Ufone Voice Quality

CONT…….

Opportunities

Continuing to Expand Globally

Publicity and Marketing

Develop Franchises

CONT…

Threats

Govt. Interference

Competitors

Economic Conditions

PROCEDURE

Research:

‘descriptive research’

Secondary Data: information about ufone.

Primary Data: Questionnaires 10 contain 12

questions

Sample Units:

Based on people who use UFONE connection.

These people were divided gender wise, 5 male

users and 5 female users. Total 10 users.

ANALYSIS OF QUESTIONNAIRE

Q1:Are you aware of UFONE

0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

5

YES NO

MALE

FEMALE

Q2:Have you ever been customer of Ufone

CONT…

Q3:: Are you satisfied with the service of UFONE

0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

5

YES NO

MALE

FEMALE

Cont

Q4:The packages provided by U FONE on

advertisement are really persuasive.

Q5:: Do the offers really exist provided by the

UFONE

Q6:How do you find the quality of network

provided by the U FONE?

Q7:packages of UFONE are relatively ?

Q8:what type of problem do you face while

using UFONE

Q9:evaluate the performance of customer

service of UFONE

Q10:how do you find the atmosphere of

franchise?

Q11:which tools should be used for UFONE promotion?

Q12:if you are satisfied with some another connection,

then what type of extra service should UFONE provide?

People said that UFONE should work on hidden

charges and it should clearly identify in advertisement.

There should be more franchises for customer

convenience

UFONE should provide inexpensive rates for other

connections as well

Relationship with customer should be fair

Free SMS should be given

UFONE should launch some good packages for Post-

Pay customers

Conclusions and Recommendation

Ufone could develop some new and innovative

services to attract customers to increase their

revenues as well as it customers:

It should introduced International SMS

packages

They should also introduce some International

call packages to Middle Eastern countries.

In “ Ufone ghanta” package time of the

package should be extend.

THANK

YOU