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FUNDAMENTALS OF MANAGEMENT
THOUGHT. WEEK 11
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Welcome@johnnyryan
RECAP@johnnyryan
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Week 2
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Week 3
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Week 4
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MANAGEMENTLABOUR
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Week 6
AUTHORITY OF EXPERTISE
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THE SELF IS IRRATIONAL
The “Hawthorne Effect”
MANAGERLABOUR
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Week 7
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Paul Baran
On Distributed Networking (1962)
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Paul Baran
On Distributed Networking (1962)
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Week 9
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Week 10
8 HOURS LABOUR 8 HOURS RECREATION
8 HOURS REST
And add George F Johnson, Marching along together to culture slides. Pre DepressionEndecot Johnston boot WW2. Declines from global trade. Changing character of the corporation. Square deal meets pro sports.
SCHMIDT’S@johnnyryan
WORK LIFEPERSONAL LIFE
Ne#lixCulture:Freedom&Responsibility
1
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M’kay?
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EMPOWERED?
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Innovation (and how to structure argument)
Week 11
“Innovation is always positive”
Agree or disagree with this week’s claim:
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EXPERIMENTATION BECOMES SEXY
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Part 1
John Krafcik@johnnyryan
Kaizen
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Steve Blank@johnnyryan
MVP@johnnyryan
Alexander Osterwalder@johnnyryan
...all parts of a business have to be optimised and that details in a business model make the difference. Yet, few approaches and concepts exist that give an overall view of a business
Osterwalder’s PhD thesis, 2004.
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PRO
DU
CTM
AR
KET
Key Activities
Key Resources
Key Partners
Value Proposition
Channels
Revenue Streams
Cost Structure
Customer Segments
Customer Relationships
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Example: Castlemine Farm
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Key Activities
Key Resources
Key Partners
Value Proposition
Channels
Revenue Streams
Cost Structure
Customer Segments
Customer Relationships
Beef and sheep production Meat processors
@johnnyryan
Key Activities
Key Resources
Key Partners
Value Proposition
Channels
Revenue Streams
Cost Structure
Customer Segments
Customer Relationships
Beef and sheep production
Marts, buyers
Customer dictates price
Market price
Meat processors
@johnnyryan
Key Activities
Key Resources
Key Partners
Value Proposition
Channels
Revenue Streams
Cost Structure
Customer Segments
Customer Relationships
Beef and sheep production
Market priceFeed, energy, labour, health bills
Farm land, stock, machinery
Feed companies, vets, Meat processors
Production
Marts, buyers
Customer dictates price
@johnnyryan
Key Activities
Key Resources
Key Partners
Value Proposition
Channels
Revenue Streams
Cost Structure
Customer Segments
Customer Relationships
Market priceFeed, energy, labour, health bills
Feed companies, vets,
A trusted and traceable source of high quality food: - Dry aged angus beef - Free range pork - Lamb - Free range bronze
turkeys - Meat Pies
Foodies
Premium food consumers
ABC 1
Young dynamic shoppers
Chefs
Farm land, stock, machinery
Production
Marts, buyers
Customer dictates price
@johnnyryan
Key Activities
Key Resources
Key Partners
Value Proposition
Channels
Revenue Streams
Cost Structure
Customer Segments
Customer Relationships
Retail price
Added value
Feed, energy, labour, health bills
Production
Feed companies, vets,
Community development Social media
Cookery demos
Special offers
A trusted and traceable source of high quality food: - Dry aged angus beef - Free range pork - Lamb - Free range bronze
turkeys - Meat Pies
Foodies
Premium food consumers
ABC 1
Young dynamic shoppers
Chefs
Farm shop Van distribution Markets Shops
Farm land, stock, machinery
@johnnyryan
Key Activities
Key Resources
Key Partners
Value Proposition
Channels
Revenue Streams
Cost Structure
Customer Segments
Customer RelationshipsCommunity development
Social media
Cookery demos
Special offers
Retail price
Added value
Feed, energy, labour, health bills
Production Sales and marketing
Processing
A trusted and traceable source of high quality food: - Dry aged angus beef - Free range pork - Lamb - Free range bronze
turkeys - Meat Pies
Foodies
Premium food consumers
ABC 1
Young dynamic shoppers
Chefs
Farm shop Van distribution Markets Shops
Feed companies, vets,
Farm land, stock, machinery
@johnnyryan
Key Activities
Key Resources
Key Partners
Value Proposition
Channels
Revenue Streams
Cost Structure
Customer Segments
Customer Relationships
Retail price
Added value
Feed, energy, labour, health bills, labour, rent, rates, utilities, distribution, production
Feed companies, vets,
Distributors
CEB
Bord Bia
Land, machinery Labour, retail until, processing equip
A trusted and traceable source of high quality food: - Dry aged angus beef - Free range pork - Lamb - Free range bronze
turkeys - Meat Pies
Community development Social media
Cookery demos
Special offers
A trusted and traceable source of high quality food: - Dry aged angus beef - Free range pork - Lamb - Free range bronze
turkeys - Meat Pies
Foodies
Premium food consumers
ABC 1
Young dynamic shoppers
Chefs
Farm shop Van distribution Markets Shops
Production Sales and marketing
Processing
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SteveBlank
EricReis
AlexOsterwalder
CustomerDevelopment
MinimumViableProduct
BusinessModelCanvass
`
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64
THE FUNCTIONARY
THE DISRUPTOR
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THE IRISH TIMES
futureopportuni+es
TheIrishTimes
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TheIrishTimes
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“CREATIVE DESTRUCTION”
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“INNOVATOR’S DILEMMA”
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@johnnyryanClayton Christensen
Innovator’s Dilemma
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The Irish Times ... is harnessing young businesses’ disruptive energies. ... The goal of the challenge is akin to the plot of a Hollywood movie: a young up-and-comer works with a grumpy old mentor to overcome a problem, learning a valuable life lesson in the process.
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MostCompaniesCurtailFreedomastheygetBigger
Bigger
EmployeeFreedom
43
WhyDoMostCompaniesCurtailFreedom
andBecomeBureaucra8castheyGrow?
44
WiththeRightPeople,
InsteadofaCultureofProcessAdherence,
WehaveaCultureof
Crea9vityandSelf-Discipline,FreedomandResponsibility
58
ProcessBringsSeduc/velyStrongNear-TermOutcome
• Ahighly-successfulprocess-drivencompany– Withleadingshareinitsmarket– Minimalthinkingrequired– Fewmistakesmade–veryefficient– Fewcuriousinnovator-mavericksremain– Veryop/mizedprocessesforitsexis/ngmarket– Efficiencyhastrumpedflexibility
51
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ThentheMarketShi-s…
• Marketshi-sduetonewtechnologyorcompe:torsorbusinessmodels
• Companyisunabletoadaptquickly– becausetheemployeesareextremelygoodatfollowingtheexis:ngprocesses,andprocessadherenceisthevaluesystem
• Companygenerallygrindspainfullyintoirrelevance
52
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DESIGN THINKING
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THE PROBLEM
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People don’t want a quarter inch drill. They want a quarter inch hole.
solu+on?
problem!
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Holes. Not drills.
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Design Process
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Ideate
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Empathy Define Ideate Prototype Feedback
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Empathy Define Ideate Prototype Feedback
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Empathy
Define
IdeatePrototype
Feedback
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EXAMPLE@johnnyryan
Design the Perfect Umbrella
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Empathy
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TALK TO STRANGERS
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BODYSTORM
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CAPTURE
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Define
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Saturate space with data
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Headline the clusters
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Ideate
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DUMP ASSUMPTIONS
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TOOLKIT.ie@johnnyryan
Vote@johnnyryan
Prototype
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Feedback
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Empathy Define Ideate Prototype Feedback
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Holes. Not drills.
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THE PRECARIAT
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Part 2
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‘Lights out’
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AUTOMATION
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Manufacture Demand
Distribution
TransactionMarketing
Application
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END-TO-END ‘LIGHTS OUT’
SYSTEM
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The Precariat
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ESSAY
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Part 3
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BLOOD
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DO NOT FEAR THE WORD
COUNT
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EXAMPLE ESSAY
(INTENTIONALLY SILLY TITLE)
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“Should we wear seat belts?” -Discuss in 1,000 words
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YOU ARE A COOK!
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RECIPE &
INGREDIENTS
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RECIPE=
ARGUMENT STRUCTURE
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INGREDIENTS= EVIDENCE / FACTS
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RECIPE (ARGUMENT STRUCTURE)
& INGREDIENTS
(EVIDENCE / FACTS)
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READ WITH PURPOSE
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Write a step by step skeleton outline on a
sheet of paper
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THINKING THROUGH THE RECIPE MAKES
WORDS FLOW EASILY
1. After the dot com bust a new interest in experimentation
2. Emerging view of disruption being a good thing 3.Emergence of the precariat4.Recipe first. Sketch the logic and ingredients
of your essay first and words will follow easily.
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Week 12 @johnnyryan• Bilton, N. (2016) ‘How Elizabeth Holmes’s house of cards came tumbling down’, Vanity Fair.URL: www.vanityfair.com/news/2016/09/elizabeth-holmes-theranos-exclusive.
• Grey, C. (2013). A very short, fairly interesting and reasonably cheap book about studying organisations. London: Sage. Read pages 130-149.
• Mintzberg, H. (1974) ‘The Manager’s Job: Folklore and Fact’, Harvard Business Review, 53 (4) URL: https://hbr.org/1990/03/the-managers-job-folklore-and-fact
Thank you
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