UAE’S PERCEPTION AND TAKE ON

ADVERTISEMENT IN THE APPAREL INDUSTRY

Ketan AgarwalShweta Ayyar

Problem Identification

How the population conceives the idea of these international brand’s advertisements

To understand the impact of the countries [UAE] rules and regulations on the advertising campaigns

Brands

ALDO

Jane Norman

Tommy Hilfiger

Juicy Couture

Diesel

Research Objectives

To study the dos and don’ts of advertising in UAE

Relate it to the various aspects of culture and traditions in UAE.

Scope of research

Major business destination to various international brands

Population believes in spending and possessing good branded products

Understanding of the written and implied rules and regulations

Innovation Management & Marketing in the Hi Tech Sector – A content Analysis of Advertisements ( Daniel Gerhard, Alexander Brem, Christian baccearella and Kai-Ingo Voigt)

Literature review

A comparative Analysis of values reflected in Japanese and American Advertising ( Shintaro Okazaki & Barbara Mueller)

Tommy Hilfiger – Impact on the apparel Industry

ALDO - About them

Information content in Television Advertising ( by Bruce L.Stern and Alan J.Resnik)

Juicy Couture – About the brand

Diesel’s Case Study - ‘Brand Hedonism’

Jane Norman – Profile

Research Methodology & techniques

•Identify the Human Psychology traits related to the advertising industry

•Content Analysis of advertisements in general.

•Content Analysis of advertisements with respect to the apparel industry.

•Studying the process of ad making in UAE

•Study the culture, traditions and History of UAE

•Studying and analyzing the rules and regulations of UAE Government

•Measure the perception of the population about the advertisements.

Research Findings & Implications

To be discussed with Prof.Nitin Patwa

Thank You