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Join the IP Targeting Revolution
el toro
Google ZMOT
10.7Average number of sources
used before purchase (2011)
El Toro Team
The Evolution of El Toro
DNS
FraudScreening
IPTargeting
Featured On
Patent Pending Algorithm
Our patent-pending process combines more than 30 public data elements to
hyper-accurately map an IP address to a home address.
Product Arsenal
IP TARGETING CAPTIVE AUDIENCE
DIGITAL NEW MOVERSTMTarget from a Database or
a 3rd party list.Target a specified
building, venue, hotel, college, convention
center, etc.
Target people before, during, and after their
move.
EMAIL TO IPServe digital banner
ads to individuals who have showed interest via opening an email.
El Toro IP Targeting
Target from a Databaseor 3rd Party
List
Reaches your
exact targetat their HOME
On any connected
device
To a real person, with measureable actions for banner and video ads
It’s Time To Rethink Direct Mail
728x90 Banner Ad
300x250 Banner Ad
What is Non-Human Traffic?
Server Farms Click Farms Crawlers
Online Data vs Offline Data
Online Logic:The IP Address has been to several BMW websites, therefore he owns a BMW.
Offline Logic:John Smith of 123 Main Street, 40206, bought a BMW, therefore he owns a Yacht.You can also find:-Time of purchase-Bought new or used-Credit Score-Has kids-etc.
“Stop guessing, and start knowing.”
Captive Audience | Venue Targeting
The next generation of Account Based Marketing. With Captive Audience you can target:
College Campuses Hotels,
Trade Shows, and Convention
s
Key Venues B2B
Digital New Movers TM
Pre-Movers“I’m selling my
house”
Escrow“I’ve sold my house, but haven’t moved
yet”
Post-Movers“I just moved in"
Three Categories of Digital New Movers:
El Toro Love Campaign
El Toro Referral Program
