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Twitter is an internet phenomenon. What started as a simple way for individuals to keep in touch with friends and family is now a powerful tool allowing businesses to interact and engage with new and existing customers. In this presentation, BusinessZone.co.uk editor Dan Martin uses real examples to dispel the myth that Twitter is all about celebrity tittle-tattle and show how companies of all shapes and sizes can use the social network to market products and services, manage brand reputation, improve customer relations and build a strong community of brand advocates.
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© 2010 siftmedia
6th Floor, Bridge House48-52 Victoria Street
Bristol BS1 6HZUnited Kingdom
Click to edit Master title style interactive community publishing
Twitter for businessWhy it’s not about what Stephen Fry has for breakfast
Technology for Marketing and Advertising23 February 2010
interactive community publishingWho am I?
Editor of BusinessZone.co.uk, website for entrepreneurs
Administrator of UKBusinessForums.co.uk
Part of Sift Media, digital publisher founded in 1997
Publisher of 11 B2B and public sector community websites
Audience of 600,000 business professionals
10th most influential political blogger on Twitter
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Fry up?
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Sales up?
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Then…
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Now…
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Respond
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Customer service
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Be tweeter friendly
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Liberty Market
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interactive community publishing
Lessons learned
interactive community publishingA brand built on Twitter
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The hash tag
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#GritForBristol
interactive community publishingEasy PR
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Broadcast live
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But be careful…
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1. Smart registration
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2. Make friends & influence people
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3. Promotion, promotion, promotion
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4. Questions and answers
interactive community publishing5. Tweet-up!
www.twtvite.com
interactive community publishing6. Are your ears burning?
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7. Be human
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8. Cut through the noise
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Get in touch
www.twitter.com/Dan_Martin
www.linkedin.com/in/danmartin2008
