Twitter 101 Slideshow

#TVamp @saramannix @mannixmarketing

@MannixMarketing@SaraMannix

#tvamp

This is interactive so TWEET

What is this symbol? Tweet your Answer!

# @MannixMarketing

@SaraMannix#tvamp

What is this symbol? Tweet your Answer!

#@MannixMarketing

@SaraMannix#tvamp

A Hashtag : used to mark keywords or topics in a

tweet.

#@MannixMarketing

@SaraMannix#tvamp

Click on a hashtag in a

tweet and you can see

the whole conversation.

You can also get ideas for

other hashtags you might

want to use in your tweets

Twitter Basics Tweet your Answer!

What is a Tweet?

What is a Retweet RT?

What is a username or handle?

What is a DM? @MannixMarketing@SaraMannix

#tvamp

Twitter Basics Tweet your Answer!

What is a Tweet? A Text Based Message – 140 characters

What is a Retweet RT? A reposting of someone else’s tweet

What is a username or handle? Your identity and web address on

Twitter

What is a DM? A private message between you and someone who

follows you.@MannixMarketing

@SaraMannix#tvamp

Why Tweet on Twitter? 67% of Twitter Users are more likely to buy brands they

“follow”

35% of marketers have generated leads using Twitter

Twitter Users are more likely to Try and Buy New

Products

83% of people who complained on Twitter loved the

companies response

B2B Marketers on Twitter Generate Twice as Many Leads

#tvamp@SaraMannix

Via @WebpresenceUK and Via @factbrowser

You have free time in transit, at soccer matches or in line at the grocery store and want to grow your business.

Tweet why you want to be on twitter& use #tvamp

Why Tweet on Twitter?

Meet Grandma Joanshe wants to talk politics…Tweet your answer .. Is Grandma Joan a Democrat or Republican?


#tvamp

Meet Danielle, she follows bands, stays up-to-

date on concerts, connect with famous people

Who was the first Twitter User to reach 1 million followers? Tweet Your Answer! Use the hashtag #tvamp

Why Tweet on Twitter for business?

Tweet your answers!


#tvamp



#tvamp

• Connect with customers & leads

• Keep an eye on competitors

• Stay on top of industry news & trends

• Great for SEO – Get Found on the Web

• Share content

• Promote events & news

• Pay it forward

• Top-of-mind awareness & Branding@TangibleDevel (Sujata) and Paula Heller

@atproctors (Phillip Morris) and @ChamberCEOMarkE (Mark Eagan)

Explore the Home Page

Explore the @Connect Tab

Explore the # Discover Tab

Explore the # Discover Tab

Explore your Profile Page (Me)

• Suggestions on who to

follow

• See what’s trending

• Manage your Lists

• Check out your Favorites

• See who is following you

and see your followers

• Send Direct Messages

• View your Tweets

How to Optimize Your ProfileUser Names or Handles: How do you want to be remembered?

• Keep it short

• Keep it real

• Don’t be Generic

• It should describe you

• Memorable

SaraMannix

Why? You won’t remember my email, or phone but add an @firstlastname and you usually picked a winner.

How to Optimize Your Profile Usernames: You vs. Your Company… Consider both

How to Optimize Your Profile Usernames and Names…A combo – when you are your brand

Name = Principal(s) Name(s)

Username = @businessname

Not as good:

•Joe_Dianno

•JoeDianno6588

•DogLover (generic)

Suggestions

@YourName

@BusinessName

@YourNameBizName

@SpecialtyYourName

Let’s go to your profile now… and look at your Username - change it if you’d like

Optimize & Complete Your Profile

People will decide to follow you based on this:

•Add where you live - this increases followers

•What do you love? Passion

•What do you do? Expertise Hints from Hubspot:

Official, Founder, Speaker, Expert, Guru, Author = More

Followers

•What will you share here…

•Add a Great Photo (you’ll get more followers)

In Your Settings…Set up email notifications & get mobile!

How to Twitpic

Take a Picture mention the person’s handle in your tweet and post for a prize #tvamp

How to Delete a Tweet

Disclaimer: This will not delete

from your follower’s home feed if

they were signed on when it was

tweeted!

How to Delete a ReTweet

How to Direct Message (DM)

How to @Reply vs. a Mention

Reply

Mention

Try this! Mention or @reply me…Scott – Pick a Winner! #TVamp

How to Unfollow

Copyright | LakeGeorge.com | 2009-2010

•Click on name of user you wish to unfollow.

•Scroll over “Following” tab until it says “Unfollow” and click.

How to Retweet•Hover over “Retweet” and click

•Confirm Retweet in pop-up

•Your Retweet will show on your Home feed

and your followers feeds

•Green Arrow in Corner also indicates a

Retweet

RT something just for fun

How to Retweet (advanced option)

If you’d like to add your own

thoughts…

•Highlight tweet and copy

•Paste in tweet window and add “RT”

before to indicate a Retweet

•Write what you’d like!

•You may need to modify the text in

order to fit additional text – in this

case use “MT” for Modified TweetIf you can do this – you win the Grand Prize! (add #Tvamp)

Twitter is more fun with Friends

Twitter is more fun with Followers

Add yourself to a directory like

Sign Up to a Directory

Twiends, WeFollow, Twello

and find influencers with

similar interests.

Twitter is more fun with Followers

• Add a Twitter Widget to your

Website

• Add a Twitter Link to your Blog

• Add your Twitter Username to

your company “about us” page

How to Get More Followers

• Follow people and businesses you already

know

• Follow NEW People and Businesses You’re

Interested in

• Engage Others through Re-tweets, Mentions

and Answering Questions

Follow & Engage

How to Get More Followers

• Share Interesting Links – the more content and links you share the higher your reach*

• Giveaway coupons and promotions

• Talk only about “ME” = less followers.

• Talk negatively = less followers*.

• Re-tweet and Converse

• Tell People They Should FOLLOW YOU.

• More Tweets = More followers – audience drops off at 22 tweets a day… difficult to

overtweet*

*via Hubspot Twitter Science

What are Favorites & How to Do It.

Copyright | LakeGeorge.com | 2009-2010

•Hover over “Favorite” and click

•Go to your “Favorites” feed under

“Me”

•Archives what you favorited for

later.

•Also let’s them know you liked it

but a RT is even better

Twitter Tips & Best Practices• Know your Goals

• Tweet Photos for Higher Engagement

• Get Google Alerts for interesting topics

to share

• Use #Hashtags

• Engage – Ask Questions

Tweet Credits: https://business.twitter.com/write-good-tweets

How to Write a Great TweetYou have 140 characters but if you use 100, you’ll leave room for RT

•Use Social calls-to-action –such as: Please Retweet = 4x more Tweets*

•How to

•Balance RT with T and Conversation

•Offer and ask for help

•Write a great headline

•Use #Hashtags

•Answer: what’s in it for me?

•Be clear not just clever

•Longer Tweets Get More Clicks*

•Tweet Later in the Day or Later in the Week*

•https://business.twitter.com/write-good-tweets

*HubSpot

Promote your Twitter Page

• Add a Twitter Icon to Email Signature

• Add your @username to marketing materials

• Ask people to follow you on your blog

• Make sure you have your Twitter Link on

Your Website

• Add specific handles to your About Our Team

web page

Best Practices: Shorten a Link: Bit.ly

Go to Bit.ly type in: www.cff.org/Chapters/neny/greatstrides/ and post something about this event with a shortened link to the event.

THANK YOU!@MannixMarketing

@SaraMannix#tvamp

Cool Tools and Info

•www.twitter.com/badges will send you to a place where you can add your twitter feed to your website

•http://www.twitbacks.com/ get backgrounds for your Twitter Account

•http://www.hootsuite.com Free for monitoring and manage up to five social accounts, great for scheduling posts

•http://www.tweetdeck.com By Twitter: Ideal for managing multiple accounts, listening etc.

•Click to Tweet: http://clicktotweet.com/ Add your message & it generates a “click to tweet” link for your message.

•www.WeFollow.com Find people with similar interests

Want to learn more about Internet Marketing? Blog.Mannixmarketing.com or call Mannix Marketing 518-743-9424

THANK YOU!@MannixMarketing

@SaraMannix#tvamp

• Non Profits that want to model a GREAT Twitter Account – Visit:

https://twitter.com/MakeAWish

• The Science of Twitter: www.slideshare.net/HubSpot/science-oftwitter2013

• Hubspot University: Twitter for Business (my fav) http://bcove.me/quzlde97

• Most Retweetable Words: you, twitter, please, retweet, post, blog, social,

free, media, help, please retweet, great, social media, 10, follow, how to, top,

blog post, check out, new blog post *via HubSpot

Mannix Marketing 518-743-9424 www.MannixMarketing.com