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Presentation from Free Tweetajob Webinar: Twitter for Recruiters (Dec 10, 2009)
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Add Twitter to Your Toolbox
Webinar Sponsored by Tweetajob
Hashtag #tweetajob
Holy Tweetajob!
• 2-minute Twitter tutorial • What’s the big deal? Why we think Twitter
works as a recruiting platform • Integrating Twitter into your Social Recruiting
Strategy • The Tweetajob Solution • Q&A
Do You Twitter?
• 77% - YES • 17% - Not Yet • 5% - No (1 Nevah!)
How Twitter Works
Chaos
So What’s The Big Deal?
• Do jobseekers use Twitter? • Is it an appropriate platform for recruiting? • Will Twitter be around? Do they even make
money?
One Billion – with a B - Users
• Current conservative estimate – 18 million users access monthly
• Represents 11% of internet users • 26 million users predicted in 2010
Source: emarketer.com
• Twitter predicts 1 Billion users by 2013 • LinkedIn 10 Million users (in six years) • Twitter users have above-average income
and education
Open Platform
• Twitter’s API (Application Programming Interface) is open – Thousands of developers are building
applications based on Twitter’s code – Similar to Apple iPhone apps
• Tweetajob is built on the Twitter API • Tweets can be searched an indexed and
used in other content sites
Relationships
• Combined with LinkedIn, Twitter can turn any cold call into a warm call. Get in-depth information by reviewing – Bio – URL (blog or LI profile) – Tweets – Followers/Following – Links
It’s Mobile
• Receive tweets by visiting the Twitter website • Receive tweets on your mobile phone (via
text message) • Use Twitter clients – applications that mimic
Twitter, with more additional functionality – such as Twitterberry or Tweetie
• Twitter has also developed its own mobile client
Tweets Have Legs
Integrating Twitter Into Your Recruiting Strategies
• Building Talent Communities • Integrate Twitter with other media and tools • Search for passive candidates • Advertise positions to active and semi-active
jobseekers
Followers = Community
• Participate and contribute fresh, interesting, original content • Answer questions • Provide clarification • Share company news, but don’t overdo it • Interesting profiles
• Find and follow talent • Keywords • Events • Associations • Companies
No Social Media Stands Alone
• Integrate Twitter with other media and tools • Career site • Blogs • Facebook Fan Page • LinkedIn profiles • Job Alerts/email campaigns • Email signatures • Print literature!
Searching Twitter • Within Twitter (use Advanced Search or Twitter Search Operators)
– Try: php linux –jobs -job • Boolean Search (Google or Bing}
– Try: site:twitter.com php AND (saas OR cloud) –job -jobs • Using hashtags
– Try: #FOWA @carsonified • Twitter Search Engines or Directories
– Leapfish – IceRocket – Tweetscan – Tweepsearch or Twellow
• Using Twitter Lists – Try listorious.com
How are Companies Using Twitter to Recruit?
Reaching Active and Semi-Active Candidates
The Tweetajob Advantage
• Improves the jobseeker experience • It’s fast • Jobs are SEO’d • It’s inexpensive • Allows you to build relationships • Strengthens your employer brand • Feed your talent communities
The Tweetajob Advantage
Tweetajob “The Other Guy”
Job Boards Do-it-Yourself
Easy to use ✔ ✔
Jobseeker Experience
✔
Targeted Tweets ✔ ✔
1,000 Tweet Limit N/A N/A ✔ ✔
SEO-enabled ✔
Automation avail ✔ ✔ ?
Employer Branding ✔ ✔ ✔
Cost $5-$30 $.99-9.99 FREE
Q&A
• ROI?
Keep it Going/Pay it Forward!
• Try it! Discount code will follow in email. • Subscribe to the newsletter for Twitter tips • Tweet about this webinar. Learn something?
FeedbacK? Use hashtag #tweetajob • Contact us if you would like to learn more
about Subscription or Enterprise Packages • Complete the brief survey