Embed Size (px)
Citation preview
Anna Lewis
@Koozai_Anna
TURNING GOOGLE ANALYTICS IN
TO A WEBMASTER’S TOOL BOX
BRIGHTON SEO – APRIL 2013
INTRODUCTION
FILL UP YOUR
ANALYTICS TOOL BOX
Testing your website
Conversion Rate Optimisation
Useable tips
Great ideas
TODAY’S TAKEAWAYS
TOPREPORTS
ITraffic Sources > Sources > All Traffic >
Medium > Ecommerce
TAKE IT FURTHER
(NOT PROVIDED)
Traffic Sources > Sources > Search > Organic
Secondary Dimension = Landing Page
TESTINGYOUR SITE
2FREE DASH
BOARDS
UNDERSTAND
USERS’ TECHNOLOGY
http://kooz.ai/ga-tech-dash
UNDERSTAND
SITE PERFORMANCE
http://kooz.ai/ga-site-dash
EVENTTRACKING
CUSTOM DATA
Form submissions
Carousels
Video actions
Social shares
Scroll reach
Drop down menus
Rank tracking
Downloads
Blog comments
External links
<a href="/downloads/whitepapers/seo-is-
great.pdf"
onClick="_gaq.push(['_trackEvent', 'whitepap
er', 'download', 'SEO is great', '5']);" >SEO Is
Great Whitepaper</a>
http://kooz.ai/event-tracking-guide
TRACKING CODE
Review site
Identify what could
change
Add Event Tracking
codeCollect data
Use data to make
decisions
CONVERSION RATE
OPTIMISATION
CRO
CROPLANNING
Choose pages
Identify objectives
Review goals
Implement tests
Analyse results
Test more!
CRO PROCESS
CHOOSE VARIATIONS
Test
Images / Layout
Info given
Prices / Data
Offers
Info required
Copy / Wording
CHOOSE GOALS
GoalTransactions / Revenue
FormsSign ups
Interaction
Engagement
PLAN TESTS
http://kooz.ai/CRO-whitepaper
100s of
ideas in our
CRO
Whitepaper!
CRO IN GA
REVIEW RESULTS
ADDITIONAL
TESTING IN GA
Analyse on page activity
Enhanced link
attributionEvent tracking
TO SUMMARISE
Identify areas to test
Add tracking codes
Analyse results
Make decisions
Continue analysing
Get better results!
IMAGE SOURCES
Tools (Slide 3) © Anterovium - Fotolia.com
Chips (slide 4) © Africa Studio - Fotolia.com
