How To Turn Your Website Into

A 24/7 Selling Machine(Without Paying A King's Ransom To Your Developer)

The Figures are Appalling:

Over 571 new websites are coming online every minute… You have less than 9 seconds to grab your visitor’s attention - or they’re gone forever.

96% of visitors who come to your website will NOT buy from you. A one second delay in your site speed can cause a 7% reduction in conversions.

Less than 3% of visitors to the average landing page are taking the desired action…

And yet, some websites - about 10% - enjoy conversion rates five

times higher than the average.

What’s your website done for you lately?

Is it a net expense, or a revenue-generating marketing asset for your business?

3 Phases of an Online“Selling Machine”:

Attract Convert Engage

Attract - select keyword-based topics - optimize content - get authoritative backlinks

Convert - tailor messaging to your target audience - write compelling headlines - always include a call to action

Engage - split test and tweak - build a return path - optimize customer value

Select Keyword Based Topics

1. Enter a seed keyword or phrase in Keyword Planner 2. Select keywords based on relevancy, intent, value 3. Download and prioritize 3-5 or more target keywords

4 Ways Prospects Find Your Website:

Referral - Links from other sites, including ads

Direct - Searcher types your URL

Organic Search - Unpaid results based on algorithms

Social - Links from social networks

Optimize Content1. Batch keywords into 3-5 groups.

2. Build pages and sub-pages based on keywords and groups.

3. Create keyword optimized, engaging content.

4. Use keyword in title, body and meta description.

5. Check on-page optimization with Yoast or similar tool.

Get Authoritative Backlinks

1. Link out to related posts - 25 links per 1000 words. 2. Let author/owners know you’ve referred to them. 3. “Hey I’m a huge fan - Feel free to share if you like…” 4. Offer to write for others, invite others to write for you.

Tailor Messaging to Your Target Audience

1. Identify 3 (or more) topics within your field 2. Structure “nested” content by narrowing interest 3. Start with prospect pain/desire - not your product

Targeted Messaging - Customer (not product) Centric

“But what if I have a service business?”

Case Study: Fisher Investments

Write Compelling Headlines

Hard-Working Headlines

1. The “Rule of One”: Focus on just one offer, emotion, CTA 2. 4 U’s: Urgent, Unique, Useful, Ultra-Specific 3. Something borrowed, Something new… 4. A twist of irony - a “pattern interrupt” captures attention 5. Use “power words” sparingly 6. Numbers and negatives increase CTR 7. Odd numbers outperform even’s 8. Shoot for 6 words or less 9. Clear trumps clever

9 Rules for…

Always Include a Call to Action

Split Test and Tweak1. Establish a “Control” (your “A” page) 2. Clone it and change one aspect (your “B” page) 3. Split traffic between the two pages 4. Determine a winner, rinse and repeat…

Build a Return Path1. Create a “Lead Magnet” 2. Capture prospects 3. Write one or more automated engagement sequences 4. Invite prospects to a low threshold “tripwire” offer 5. Add segmentation and re-engagement sequences

Optimize Customer Value

Attract - select keywords strategically - silo and optimize content - get authoritative backlinks

Convert - tailor messaging your target audience - focus on compelling headlines - always include a call to action

Optimize - split test and tweak - nurture the 90% - increase customer value

Go Forth and Be Awesome!

More Marketing Tips: StrategiCopy.com