TURKEY & ESTONIA & LATVIA & LITHUANIA FRIENDSHIP WEEK

2005

ObjectiveObjective

Meeting of the Turkish community, Estonıan, Latvian and Lithuanian commmunities and, providing cultural exchanges between these countries.

To promote Turkish traditions and modern Turkish people in Estonia, Latvia and Lithuania

To promote Estonia, Latvia and Lithuania traditions and modern people of these countries in Turkey

To strengthen commercial relations To increase tourism incomes for all countries

Purpose

The project of the “Turkey Estonia Latvia Lithuania Frıendshıp Week” has been envisioned for the benefit of Turkish Estonian Latvian and Lithuanian companies’ brand value. Cultural and artistic activities are planned to be the basis of the project. In addition, information on the economic structure of Turkish/ Estonian Latvian Lithuanian firms and import-export opportunities is provided to foreign investors and potential cooperators via commercial platforms and seminars founded with the support of Turkish and Estonian Latvian Lithuanian participants.

The project is envisioned in two phases. The first phase will take place in Estonia, Latvia and Lithuania for the Turkish target audience. The second phase will take place in Turkey for Estonian Latvian and Lithuanian target audience

Analysis

In order to provide maximum utility :Obtaining support of governmental institutions.

Obtaining support of private sector for increasing the number of participants

Coordination among institutions & organizations

Public Relations / Promotion

Consistent communication with the media

Project

Primary PR activities to be performed within the scope of this project are :

Logo and slogan design

Press Relations

Internet Portal

Providing communication with all governmental and private institutions

Organizing and programming the events within the project

Documentation

Promotion materials

Project

Student exchange program (long term)

Distant training program for university teachers (long term)

“Pen-Friend” project for elementary and high school students

Primary PR activities to be performed within the scope of this project are :

PR Activities

Logo&Slogan Design

The annual “Turkey Estonia Latvia Lithuania Friendshıp Week” will acquire an institutional identity with a logo designed in accordance with the purpose of the project.

The new logo & slogan will be used in all media used within the scope of the project. Printed material such as letterheads, envelopes and dossiers will be prepared using the new logo.

Press Relations

The aim is to sustain the right form of communication with the media consistently in order to increase participation. The following materials will be created in all languages:

Press kit

Promotional Film

The target audience will be reached by media such as the internet, radio and sectoral journals.

PR Activities

PR Activities / Internet Portal

Internet PortalThe internet is the right solution for the communication strategy of the project, because it is FastOffers all information neededAllows changes and updates to be made instantlyAccessible from all parts of the world. Able to perform lots of applications automatically Widespread Able to appeal to many cultures and languages.

The internet portal which will be designed in official languages of Turkey, Estonia, Latvia and Lithuania will be used in the promotion efforts in TELFA States. The public will be referred to the portal for detailed information.

FORMAL AND FORMAL AND COMMERCIAL EVENTSCOMMERCIAL EVENTS

PR Activities / Formal & Commercial Events

Formal EventsFormal EventsFormal ReceptionsFormal ReceptionsOfficial Openings (Shall be organized as Official Openings (Shall be organized as possible)possible)The Alternatives are : The Alternatives are :

Opening of the statue of an eminent TurkishOpening of the statue of an eminent Turkish, Estonian, , Estonian, Latvian or LithuanianLatvian or Lithuanian figure figureOfficial opening for a restored historical buildingOfficial opening for a restored historical buildingOfficial opening for a street or a public square Official opening for a street or a public square

VisitsVisitsEconomic and Commercial EventsEconomic and Commercial Events

Tourism, Industry and Trade FairTourism, Industry and Trade FairConferenceConferenceSeminarSeminarPanelPanel

CULTURAL EVENTS

PR Activities / Cultural Events

Social and Cultural Events Events will be envisioned for Turkish people in Estonia, Latvia,

Lithuania, and for Estonian, Latvian, Lithuanian people in Turkey. Below are the events planned within the scope of the Turkish Week in Estonia, Latvia and Lithuania :

• Art/Photograph/Caricature Exhibition• Live shows from the masters of Ebru (painting on water) /Glass Blowing / Rug / Pottery & sales & work shops• Exhibition of Atatürk’s, The Sultans’ and “Mehter” (Janissary band of musicians) costumes. •Documentary film screenings about Atatürk• Fashion Show

PR Activities / Cultural Events

Social and Cultural Events Folk dance performances from all countriesConcerts from TELLFA Countries’ pop/classic and Jazz artists Traditional TELLFA Countries’ foods festival (accompanied by authentic music from all countries)Tournaments with the support of sport federations Promotional event for tour operators with the support of TURSAB (Association of Turkish Travel Agencies)

PR Activities / Documentation

Documentation

Turkey Estonia Latvia Lithuania Friendship Association (TELLFA) will prepare a report of the events after the Friendsip Week for the relevant corporations (sponsor corporation/s, governmental institutions etc.) The report will be prepared in all countries’ official languages.

Promotional Materials

For raising awareness of the project and permanence to, some promotional materials are going to be produced. These materials are going to be distributed at certain places.

PR Activities / Educational Programs

Student Exchange ProgramAfter interviews with relevant authorities a year-long student exchange program will begin for students studying at certain faculties.

TELLFA will be the liaison between universities and students for the exchange program.

Distant Training Program After interviews with relevant authorities university lecturers teaching in certain programs will lecture in the form of satellite conference.

TELLFA will be the liaison between universities and lecturers for the distant training program.

PR Activities / Pen Friend Project

“Pen-Friend” project for elementary and high school students

The students from the certain schools of all around Anatolia will send their greetings to the students in Estonia, Latvia and Lithuania.

Since the target audience is children, this activity is envisioned to perform on the 23rd of April which is celebrated as children’s festival in Turkey. The subject for greetings is envisioned to be “peace and friendship”

The web site which will be prepared in the scope of TELLFA Friendship Week will be used for Pen Friend Project.

Turkey Estonia Latvia Lithuania Friendship Association, will assume the coordination of the project and will perform all PR activities.

In the scope of Turkey Estonia Latvia Lithuania Friendship Week, coordination and communication center and PR services will be provided by HY Promotion & Organization which is an experienced and professional company.

Thank You