Turk Mobile Giving Campaign Presentation

Mobile Giving Campaign

To Benefit

By Yasmin Diallo Turk

Introduction

• Project name and purpose• How it works• Benefitting organization• The role of social media• Research questions• Summary


THE PROJECT


The Project

Give the Gift of Safety Text Donation Campaign

To provide emergency shelter funding to support SafePlace’s fight against sexual and domestic violence.


The Project

Ten to End: Abuse, Violence, Uncertainty, FearAnd give the gift of a safe new start


Ten to end: fear

And give the gift of a safe new start

To send a $10 donation to SafePlace, text the word

SAFE to 85944

abuseTen to end:

And give the gift of a safe new start

HOW IT WORKS


How it Works

• MobileCause• SafePlace• Event-Based Campaign• Fees


http://vimeo.com/16551524

THE BENEFITING ORGANIZATION

SafePlace


SafePlace

• Safety, healing, prevention, and social change

• 34,951 nights of emergency shelter


A Client Services $6,288,061B Community Services $893,855C Management & General$805,859D Fund Raising $645,036Total Operating Expenses $8,632,811

73%10%

9%7%

AB

CD

SOCIAL MEDIAThe Utilization of


Social Media

• Ongoing Facebook event• Twitter• Profile pictures• Album tagging through other

organizations/ partners• Online goal thermometer


THE QUESTIONS


Research Interest

• Will mobile giving broaden giving to SafePlace to a younger demographic?

• Which venues produce the greatest percentage of audience giving?


Summary

• This project is expected to generate revenue to benefit SafePlace

• This project will test social media and event-based solicitation of younger demographics using texting as an access point for giving

• You can text the word SAFE to 89544 to donate $10 to SafePlace. Spread the word to your social media network!


Thank You!

Please feel free to contact me:Yasmin Diallo [email protected]


Picture source: www.allaboutyou.com/

Business

Turk Mobile Giving Campaign Presentation