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Keynote address by Chris Brogan and Julien Smith at Affiliate Summit East 2009 in New York City on August 10, 2009.
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attention wars and therise of the TRUST AGENT
chris brogan :: @chrisbrogan / [email protected] smith :: @julien / [email protected]
+ shhhhhh
please don’ttweet this(yet)
now, should you happen to blog about trust agents, youʼll sound really damned cool because youʼll have the frame behind our ideas. cool?
+ trust agents
make your own game - standing outone of us - belongingarchimedes effect - leverageagent zero - developing accesshuman artist - developing understandingbuild an army - developing mass
+ the attention wars
+ the attention wars
+ the attention wars
+ three levels of attention
awarenessreputationtrust
+ the attention wars
+ a trust equation
trust = social capitalsocial capital + web = linkssocial capital + web = trafficsocial capital + web = social proofsocial capital + web = a big f ’n network
+ trust agents
make your own game one of usarchimedes effectagent zerohuman artistbuild an army
+ make your own game
tim ferrissmalcolm gladwellchris anderson
+ make your own game
find your value differentiation
create a new word for yourself
learn the systems - attuned / distorted
+ one of us
find the agent zero
seek frictionless distribution
be everywhere and create/maintain bonds
all knowledge is vocabulary
insider language is huge
+ one of us
+ archimedes effect
build off your previous success
never start from nothing
its all chips : winning the game is table stakes for the NEXT game
+ archimedes effect
+ agent zero
+ agent zero
be the priest ; build the church
be the relationship before the sale
your live or die by your database
be part of everyone’s 150
+ human artist
+ human artist
connect people constantly
share instead of horde
practice simple touchpoints of loyalty
self aware vs. self involved
+ build armies
+ build armies
give your ideas handles
teach them to fish
bring your own dialtone
+ photo creditshttp://www.flickr.com/photos/oddsock/3623474374/ - ravenhttp://www.flickr.com/photos/srboisvert/300955591/ - for dummieshttp://www.flickr.com/photos/jakesdad/2838195408/ - monitorshttp://www.flickr.com/photos/dno1967/3256131012/ - cassettehttp://www.flickr.com/photos/so-cute/2801751071/ - pacmanhttp://www.flickr.com/photos/stuseeger/230625347/ - cirquehttp://www.flickr.com/photos/cavalierhorn/3035223894/ - women basketballhttp://www.flickr.com/photos/nahuel31/27042761/ - marioshttp://www.flickr.com/photos/affiliate/3192683174/ - gary vaynerchukhttp://www.flickr.com/photos/66176388@N00/3654218547/ - dog in washerhttp://www.flickr.com/photos/lenore-m/2629968724/ - d12 girlhttp://www.flickr.com/photos/andrewbaron/152682091/ - george soroshttp://www.flickr.com/photos/loritingey/350043329/ - bill gateshttp://www.flickr.com/photos/tedmurphy/3090729843/ - shoemoneyhttp://www.flickr.com/photos/andrewfeinberg/2622249265/ - gary vaynerchuk 2http://www.flickr.com/photos/27380453@N08/3806536546/ - chris & julienhttp://www.flickr.com/photos/didbygraham/1043618304/ - cookie nazihttp://www.flickr.com/photos/malias/1551870489/ - girl at the barhttp://www.flickr.com/photos/scfiasco/216348017/ - mailboxeshttp://www.flickr.com/photos/jurvetson/2548361367/ - obamahttp://www.flickr.com/photos/dust/3414751745/ - cellogirlhttp://www.flickr.com/photos/thenationalguard/3274417742/ - coachhttp://www.flickr.com/photos/spiritual_marketplace/3570676601 - texture
