Digital Signage- Next generation advertising

A real-time communication media for advertising, informing, entertainment.

Changing of Signs (messages) without changing it physically

Involves Electronic signage devices – LCD/Plasma/LED/kiosks

Centrally Controlled to manage content on networked screens

Dynamic in nature (Video, Animation, Graphic etc..)

Supports live data – News, weather, stocks, forex rates, etc.

Supports Interactivity – touch screens, kiosks etc.

Why Digital Signage?

Source: InfoTrends study & Point of Purchase Advertising Institute

• Most effective & Potent Information Exchange Platform

• Reach Segmented Target Audience • Enhance product experience at the Moment of

Truth• Influence customer behavior positively • Improve brand image & awareness

Applications of Digital Signage

Advertising Corporate communications

HR Training Trade communication

Established RC&M in 1990 and grown into a group of 5 companies with over 300 employees.

With Offices in North, West and South India that include the city of Delhi, Mumbai, Bangalore and Pune .

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MPA

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3 business verticals dedicated to Digital Signage segment to provide end to end solutions.

About us

Tru-i: the 360° Digital signage software solution

Tru-i suite has 3 key modules :

1. Tru-Designer - Presentation Creator.

2. Tru-Scheduler - Sending, timing & managing Presentations.

3. Tru-Player - (location based presentation Player.

Tru-i is the World’s first software designed on .net V3 ( Windows Vistas) Platform , which is also XP compatible

How digital signage works

5 simple process steps• Design Presentation for screen/s • Centrally Schedule Presentations to location/s• Distribute Content to locations via Internet • Player Download content at each location • Real-time running of Content scheduled.

Hardware needed = Computers + Display Screens

Managed centrally by a digital signage software through the internet

Sample screen shots

Sample screen shots

Sample screen shots

Sample screen shots

Our Experience in Digital Signage

Experience of over a decade in out of home media-Digital Signage in the current vocabulary.Initiated with Retro Projection System Units at the retail stores /outdoor.With 4 years of extensive research, developed the world first most comprehensive and versatile

software which is prepared on .net v3 platform (Vista) for Digital signage - the ‘Tru-i Suite’

Signage Projects Executed: 1996

Signage projects executed:2008-LED at Hyderabad airport

Some of Our Esteem Clients.

We add value to all programs, looking forward to hearing from your esteemed organization.

THANK YOU !