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TRANSPORTATION TRANSPORTATION FLEET MANAGEMENT & DESIGN FLEET MANAGEMENT & DESIGN GREGORY BODENHAMER GREGORY BODENHAMER COPYRIGHTED 2011 ALL RIGHTS RESERVED COPYRIGHTED 2011 ALL RIGHTS RESERVED Low Cost Low Cost-High Value High Value Motor Freight Motor Freight – Supply Chain Management Supply Chain Management Distribution Distribution – Fulfillment Fulfillment -Transportation Transportation Learning Learning - Performance Performance – Development Development – Human Resources Human Resources

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Page 1: Trucking motor freight management gregory bodenhamer low cost high value transportation management ltl otr tl fleet breakbulk distribution fulfillment 2016

TRANSPORTATIONTRANSPORTATIONFLEET MANAGEMENT & DESIGNFLEET MANAGEMENT & DESIGN

G R E G O R Y B O D E N H A M E RG R E G O R Y B O D E N H A M E RCOPYRIGHTED 2011 ALL RIGHTS RESERVEDCOPYRIGHTED 2011 ALL RIGHTS RESERVED

Low CostLow Cost--High ValueHigh ValueMotor Freight Motor Freight –– Supply Chain ManagementSupply Chain Management

Distribution Distribution –– Fulfillment Fulfillment -- TransportationTransportationLearning Learning -- Performance Performance –– Development Development –– Human ResourcesHuman Resources

Page 2: Trucking motor freight management gregory bodenhamer low cost high value transportation management ltl otr tl fleet breakbulk distribution fulfillment 2016
Page 3: Trucking motor freight management gregory bodenhamer low cost high value transportation management ltl otr tl fleet breakbulk distribution fulfillment 2016

P R O S P E R I T YP R O S P E R I T Y

The Every Man Plan The Every Man Plan for for Modern TimesModern Times

2011

It’s clear that every man should plan for these modern

times that have proven tricky and very demanding.

Many people never realize that success and prosperity

grows very slowly through knowledge and focused

actions.

No matter where you stand on the world today you

should realize that every man is faithfully the same.

Every man has the ability to light the candle ofEvery man has the ability to light the candle of

knowledge that removes all darkness.

The majority of men curse the darkness because they do

not understand how to strike the light of knowledge

which is the flame that brings success and prosperity.

Do not be afraid to confess that you might need to learn

the items that create prosperity. You’ll be pleased to

know that everything required is already inside you.

The knowledge that will be released to you has already

been given to you by some remarkable creator.

Greg

Page 4: Trucking motor freight management gregory bodenhamer low cost high value transportation management ltl otr tl fleet breakbulk distribution fulfillment 2016

The The

Every Every

Man Man

1

Man Man

Plan Plan for for Modern TimesModern TimesGregory BodenhamerAll Rights Reserved

Copyrighted 2011

PROSPERITYPROSPERITY

Page 5: Trucking motor freight management gregory bodenhamer low cost high value transportation management ltl otr tl fleet breakbulk distribution fulfillment 2016

P R O S P E R I T YP R O S P E R I T Y

The Every Man Plan The Every Man Plan for for Modern TimesModern Times

2011

My profession and enterprise is to assist other people

operate a very successful free enterprise business.

To improve your business we must first improve you, as

you are the core of your business. After thirty years of

professional jobs and commissions I’m very confident

that you’ll be able to learn about you and every other

human being on earth.

Visualize yourself striking a match to light a candle

standing in a dark room all by yourself. After you lightstanding in a dark room all by yourself. After you light

the candle move away at least ten feet or so. You will

notice the soft shadowy light in the room and the cave

like effect of silhouettes of objects.

You can see the spirit of darkness being removed by the

light. Even from ten feet away you can see the light. If

you moved twenty feet away the light would be there

and still be within your site. Even when you move thirty

feet away you’ll be able to see the light.

Now imagine the light being the bonfire of knowledge

and the flame is the inspiration and your very own

guiding light to a wonderful world.

Page 6: Trucking motor freight management gregory bodenhamer low cost high value transportation management ltl otr tl fleet breakbulk distribution fulfillment 2016

P R O S P E R I T YP R O S P E R I T Y

The Every Man Plan The Every Man Plan for for Modern TimesModern Times

2011

As you’re standing very still now and thirty feet away

from the flame it has some effect on you. Stare at the

flame and do not talk and be alone in the room. You will

notice that darkness is the threatening and mysterious

energy that can only be removed by light.

Light seems to dismantle the darkness. Knowledge is

light and works the exact same way. Knowledge takes

apart unawareness or ignorance of certain things. When

midnight knocks all around the world human beings

strike a match or flips the switch to provide light andstrike a match or flips the switch to provide light and

remove the darkness. At this very moment on earth

millions of people do their best and attempt to remove

the darkness.

10 20 30

FLAME

Page 7: Trucking motor freight management gregory bodenhamer low cost high value transportation management ltl otr tl fleet breakbulk distribution fulfillment 2016

P R O S P E R I T YP R O S P E R I T Y

The Every Man Plan The Every Man Plan for for Modern TimesModern Times

2011

You can distinguish the light from a great distance. If you

set your eyes on the flame you can move further away

and still notice the light.

10 20 30

FLAME

If you start walking in the direction of the light or the

flame something else happens. As you move closer the

light becomes brighter without really changing. The

flame is the exact same size but it becomes much

brighter not because it changed but because you have

changed the distance. It seems to you that the closer

you get to the light the brighter the light. Now think of

knowledge. The closer you get to knowledge the

brighter it becomes. Now move within 6 inches of the

flame. Something else happens. You can feel the heat

energy from the flame. Knowledge is the exact same.

The closer you get to knowledge it becomes warm and

then hot. You can feel knowledge just like the burning

flame of the candle.

Page 8: Trucking motor freight management gregory bodenhamer low cost high value transportation management ltl otr tl fleet breakbulk distribution fulfillment 2016

P R O S P E R I T YP R O S P E R I T Y

The Every Man Plan The Every Man Plan for for Modern TimesModern Times

2011

You understand that there is knowledge that you do not

have because you can see it in so many ways.

FLAME

KNOWLEDGEThe closer you move toward knowledge

the more natural strength, authority and

understanding is revealed. This is true

for every human being on earth. Your

natural intelligence has already been

provided to you and your education and

actions release vast amounts of energy.

You wonder at times why some people are so happy and

at times you are so sad? You see the results of

knowledge as other people operate their business at

some profit and you struggle to manage a very simple or

even a complex organization.

My task is to move you closer to the flame of knowledge

so you can benefit from the light and the natural warmth

of knowing. Again, everything you need you already

have and your intelligence and mental power is truly a

house of gold that you already own.

Page 9: Trucking motor freight management gregory bodenhamer low cost high value transportation management ltl otr tl fleet breakbulk distribution fulfillment 2016

P R O S P E R I T YP R O S P E R I T Y

The Every Man Plan The Every Man Plan for for Modern TimesModern Times

2011

The Every Man Plan for Modern Times will give you the

key to your own success and prosperity. You are going to

become a better human being first. The very first step to

your personal and business prosperity is you.

It has been estimated that only three percent of the so-

called civilized world has ever been taught this

exceptional knowledge. You have noticed that pebbles

are treated like pebbles and are often tossed away

because they have little value. You have also noticed

that diamonds are precious, valuable, prized and very

expensive.expensive.

You are going to become the diamond that can love and

be loved and be treasured by family, friends and

company organizations including customers.

If you study and apply this new to you knowledge you

can become significant in your personal life and essential

within your professional life.

You see I teach secrets that you already know but have

never thought about. The knowledge you’re about to

gain is critical and crucial to your very survival in these

so-called difficult times.

No matter your wealth you’re going to become very rich

and you will be able to help your company, friends and

family. Its prosperity time.

Page 10: Trucking motor freight management gregory bodenhamer low cost high value transportation management ltl otr tl fleet breakbulk distribution fulfillment 2016

It’s It’s

Prosperity Prosperity

TimeTimeTimeTimeGREGORY BODENHAMER ALL RIGHTS RESERVED 2011

COPYRIGHTED 2011

The Every Man Plan The Every Man Plan

for Modern Timesfor Modern TimesGregory BodenhamerAll Rights Reserved

Copyrighted 2011

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HumanHuman

2

H U M A N R E S O U R C EH U M A N R E S O U R C E

HumanHuman

ResourcesResourcesfor for Modern TimesModern TimesGregory BodenhamerAll Rights Reserved

Copyrighted 2011

The Every Man Plan The Every Man Plan for for Modern TimesModern Times

Page 12: Trucking motor freight management gregory bodenhamer low cost high value transportation management ltl otr tl fleet breakbulk distribution fulfillment 2016

H U M A N R E S O U R C E SH U M A N R E S O U R C E S

The Every Man Plan The Every Man Plan for for Modern TimesModern Times

2011

Learning, Performance and Development at times is all

bunched up together under the cluster of Human

Resources.

People understand that people are some kind of

resource or supply of something. Mothers even

appreciate the fact that the child can take out the trash,

mow the lawn, wash the car and if you’re really lucky

wash and dry the dishes or maybe even bake a cake.

Business enterprises fail for many hundreds of reasonsBusiness enterprises fail for many hundreds of reasons

and beyond cash flow they usually start and end with

people amidst the great failure or the great success.

Most companies and their managers and supervisors

attempt to manage the human beings in and around

their enterprise like a flock of chickens. They spend too

much time trying to shepherd their little chickens

without ever trying to understand them.

If a husband and wife dream while they sleep they will

dream different dreams. This is true of human beings at

work or at home. You might have a dream concerning

your enterprise but its difficult to explain as others are

dreaming their very own dream.

Page 13: Trucking motor freight management gregory bodenhamer low cost high value transportation management ltl otr tl fleet breakbulk distribution fulfillment 2016

H U M A N R E S O U R C E SH U M A N R E S O U R C E S

The Every Man Plan The Every Man Plan for for Modern TimesModern Times

2011

Learning, Performance and Development is also grouped

under the title of training. Training and Development

departments are funded within many business

adventures and the usher in only minimum results.

Training is really a preparation for doing something. Do

this and that before you do this and that is teaching

another person to fix a flat tire, herd a flock of chickens

and even sharpening a pencil.

What I teach is much different and provides the owner,

business executives, manager and the supervisor withbusiness executives, manager and the supervisor with

the exacting tools and resources to understand first and

then to be understood by another human being.

This management group continues to pour cash at

problems just like you would pour buckets of water on a

large fire. Given enough time this management group

pours enough water to create a river of cash flow that

keeps spending and spending.

Truly understanding the human condition from the

natural instinctive core level allows this same

management group to stop spending money while

creating positive results and returns.

Page 14: Trucking motor freight management gregory bodenhamer low cost high value transportation management ltl otr tl fleet breakbulk distribution fulfillment 2016

H U M A N R E S O U R C E SH U M A N R E S O U R C E S

The Every Man Plan The Every Man Plan for for Modern TimesModern Times

2011

Imagine one bucket of cash and then another, month

after month, year after year being allocated to solve

production problems, compliance issues, quality output

difficulties, service complaints and revenue growth

issues. The mainstream management method is to

measure, plan, adjust and go again until the problem

goes absent or changes form into another problem.

What I teach has a price tag of pennies vs. thousands of

dollars over and over again. Some companies are lucky

enough to recover from bad management in time to pullenough to recover from bad management in time to pull

the company out of the ditch. Many companies fail and

fail hard given their best effort.

As unskillful and unqualified managers and supervisors

struggle with high turn-over rates, high-cost training

initiatives, plans, seminars and resourceful schemes they

tend to simply join the flock of chickens and become a

part of the disorderly and disobedient herd.

In time the entire organization is on the verge of

disruptive ideas and unfortunate performance levels.

Page 15: Trucking motor freight management gregory bodenhamer low cost high value transportation management ltl otr tl fleet breakbulk distribution fulfillment 2016

H U M A N R E S O U R C E SH U M A N R E S O U R C E S

The Every Man Plan The Every Man Plan for for Modern TimesModern Times

2011

If you can systematize your ideas you can teach or train a

person to pour water on a fire. With less time and

money, once you understand the natural human being,

you can move mountains with only a few shovels.

People are not what you think. It’s the one item or

category of asset that is wasted often and continues to

destroy companies day after day. The chicken will

continue to eat your grain until the grain bin is empty.

Many companies hire a wolf to tame or at least reclaim

some sort of compliance. In time the defiant wolf simplysome sort of compliance. In time the defiant wolf simply

eats the entire flock of chickens and the owner faces the

bankruptcy judge with a miserable and cheerless story to

tell.

The management group has many obstacles to

overcome because every human being reports to work

their very first day, fully trained by instincts, education,

experiences and their own emotional controls.

Most managers and supervisors report to work with a

ration of this and a ration of that but have never been

taught how to lead, encourage and arouse a human

being.

Page 16: Trucking motor freight management gregory bodenhamer low cost high value transportation management ltl otr tl fleet breakbulk distribution fulfillment 2016

H U M A N R E S O U R C E SH U M A N R E S O U R C E S

The Every Man Plan The Every Man Plan for for Modern TimesModern Times

2011

I will teach you how to influence and persuade any

human being on earth. A black crow in Toledo is just like

the black crow in Los Angeles. A human being is the

same in Atlanta or Portland. Human beings have been

created and we all have a center core or nucleus found

within our interior. This central part of every human

being is the natural instincts or impulses that drive us

every day. This is the place of secrets.

Every Human Secret

CORE

The CORE of you has been created. The companies that learn about

these core values, impulses and natural feelings create organizational

values that leads to customer satisfaction.

Page 17: Trucking motor freight management gregory bodenhamer low cost high value transportation management ltl otr tl fleet breakbulk distribution fulfillment 2016

H U M A N R E S O U R C E SH U M A N R E S O U R C E S

The Every Man Plan The Every Man Plan for for Modern TimesModern Times

2011

Much like the onion your Evolutionary Traits (Instincts)

are disguised by Education, Experiences and Emotional

Controls that you have been taught.

Every Human SecretHuman Nature

Evolutionary Traits

Education

Learning Tutoring

Experiences

Know How Skill

COREInstincts

Know How Skill

Emotional Control

Strong Feelings

CultureCivilization

Society

Traditions

Customs

Way of Life

Its important to note that the Culture Band of

Influence is the outer edge of what you encounter

first with another human being and I’m confident

you’ve heard of the Clash of Cultures. Culture is a

power or authority that very lightly covers up the

real human being inside. Culture is a thin covering.

Page 18: Trucking motor freight management gregory bodenhamer low cost high value transportation management ltl otr tl fleet breakbulk distribution fulfillment 2016

H U M A N R E S O U R C E SH U M A N R E S O U R C E S

The Every Man Plan The Every Man Plan for for Modern TimesModern Times

2011

Most companies struggle to create a culture by coming

up with slogans, mottos, watchwords and maybe even a

jingle.

CO

RE

Companies fail to realize that the

culture they attempt is a false culture

unless it goes all the way to the roots of

a human being.

The 38 Core Secrets of every human

being on earth have been discovered.

CO

RE

CultureCivilization

Society

Traditions

Customs

Way of Life

The 38 Influential, Commanding,

Authoritative and Controlling Core

Secrets have power and jurisdiction

over every human being on earth.

These 38 Core Secrets are really the 38

Mind Triggers that control every

human being on earth today.

Once you understand and employ

these 38 Core Mind Triggers you bring

into play everything a human being has

to offer the world, everything.

Page 19: Trucking motor freight management gregory bodenhamer low cost high value transportation management ltl otr tl fleet breakbulk distribution fulfillment 2016

Who’sWho’s

On TopOn Topfor for Modern TimesModern TimesGregory BodenhamerAll Rights Reserved

Copyrighted 2011

3

S C R A M B L E & D E S C E N DS C R A M B L E & D E S C E N D

The Every Man Plan The Every Man Plan for for Modern TimesModern Times

Page 20: Trucking motor freight management gregory bodenhamer low cost high value transportation management ltl otr tl fleet breakbulk distribution fulfillment 2016

S C R A M B L E & D E S C E N DS C R A M B L E & D E S C E N D

The Every Man Plan The Every Man Plan for for Modern TimesModern Times

2011

You play King of the Hill if you’re breathing and so does

every other human.

Page 21: Trucking motor freight management gregory bodenhamer low cost high value transportation management ltl otr tl fleet breakbulk distribution fulfillment 2016

S C R A M B L E & D E S C E N DS C R A M B L E & D E S C E N D

The Every Man Plan The Every Man Plan for for Modern TimesModern Times

2011

EXPLORE

ORDER

PEAK

HELP OTHERS

WOW

WIN

LOGICREALIZE

POWER

CLOUTSWAY

TEACH

HELPCOACH All people start

at the bottom

and scramble to

reach the top.

Food and

Water is

required before

you can build

any shelter or

BASIC NECESSITIES

SAFETY

ACCEPTANCE

APPROVAL

EXPLORE

FOODWATER

AIR

DEFEND

SHELTER

GUARD

TRIBEFRIENDS

LOOK

AWARD

EGO

WIN any shelter or

worry about

acceptance

from a tribe.

S T A R TFOOD

CLOTHING

SHELTER

Page 22: Trucking motor freight management gregory bodenhamer low cost high value transportation management ltl otr tl fleet breakbulk distribution fulfillment 2016

SURVIVALSURVIVAL

4

SURVIVALSURVIVALfor for Modern TimesModern TimesGregory BodenhamerAll Rights Reserved

Copyrighted 2011

UNEMPLOYMENTUNEMPLOYMENTThe Every Man Plan The Every Man Plan for for Modern TimesModern Times

Page 23: Trucking motor freight management gregory bodenhamer low cost high value transportation management ltl otr tl fleet breakbulk distribution fulfillment 2016

U N E M P L O Y M E N TU N E M P L O Y M E N T

The Every Man Plan The Every Man Plan for for Modern TimesModern Times

2011

Unemployment takes a human being back to the core of

their creation.

The worry about money leadsThe worry about money leads

to the concern, anxiety and

fear found at the lowest

strategy level of a human

being.

Survival is the first and most significant imperative of any

living creature. When people run out of money they fear

they might run out of food, clothing and shelter. The lack of

money causes a person to move to the lowest level of

human stratagem or their survival mode. Humans will

create a line of attack almost instantly when their funds for

essentials are removed. The smartest man is moved down

into their evolutionary instinctive beginnings.

Page 24: Trucking motor freight management gregory bodenhamer low cost high value transportation management ltl otr tl fleet breakbulk distribution fulfillment 2016

5

CONFUSIONCONFUSIONCONFUSIONCONFUSIONfor for Modern TimesModern TimesGregory BodenhamerAll Rights Reserved

Copyrighted 2011

GET TING LOSTGET TING LOSTThe Every Man Plan The Every Man Plan for for Modern TimesModern Times

Page 25: Trucking motor freight management gregory bodenhamer low cost high value transportation management ltl otr tl fleet breakbulk distribution fulfillment 2016

C O N F U S I O NC O N F U S I O N

The Every Man Plan The Every Man Plan for for Modern TimesModern Times

2011

Allowing the driver to drive without directions to some

unknown destination is a sure way to get lost. Confusion is

one of the 38 Mind Triggers living inside every human being.

Missing important milestone markers causes a human being

or even an organization to become frantic and distressed.

Without clear directions a human is forced to guess, estimate

and speculate about direction, speed, safety which makes a

human worried and uptight.

Without clear directions, objectives and time lines the

likelihood of your business failing increases significantly and

very quickly.very quickly.

Before any business adventure; stop, plan, measure and

assure you know where you’re going first. Before you start

running away trying to lower costs, increase gross sales,

improve your associates and grow your business make sure

you’re on the right road.

A lost or confused person, manager or supervisor, is forced to

guess because they have no mile markers or street signs to

help them navigate their way into the future. A drowning

person will clutch at a tiny straw floating on the surface of the

water to again gain safety and life.

Page 26: Trucking motor freight management gregory bodenhamer low cost high value transportation management ltl otr tl fleet breakbulk distribution fulfillment 2016

Every Man Every Man

BUSINESS BUSINESS

2011GREGORY BODENHAMER

ALL RIGHTS RESERVED

COPYRIGHT 2011

BUSINESS BUSINESS

PLANPLAN

Gregory BodenhamerAll Rights Reserved

Copyrighted 2011

12 ABSOLUTES

38 MIND TRIGGERS

S E T I N M O T I O N Y O U R G R E AT E S T S U C C E S S

Page 27: Trucking motor freight management gregory bodenhamer low cost high value transportation management ltl otr tl fleet breakbulk distribution fulfillment 2016

2011GREGORY BODENHAMER

ALL RIGHTS RESERVED

COPYRIGHT 2011

This man understands the great debate, he stands to be heard

and plans to overcome every barrier and obstruction to the

success of a great company and others watch as he takes his

chance. This man has taken the pre-determined and rejected the

notion of financial collapse and refuses to accept the doom of

failure. This man claims there is a purpose and nothing is fixed by

chance or the draw of the cards. He shares his confidence and

shares his hunger for the nourishment of the better idea. He

knows they must act quickly and remove the compulsions of men.

Page 28: Trucking motor freight management gregory bodenhamer low cost high value transportation management ltl otr tl fleet breakbulk distribution fulfillment 2016

2011GREGORY BODENHAMER

ALL RIGHTS RESERVED

COPYRIGHT 2011

Every Man Every Man

BUSINESS PLANBUSINESS PLANWrite The AuthorWrite The Author

G r e g o r y B o d e n h a m e r @ L i v e . C o mG r e g o r y B o d e n h a m e r @ L i v e . C o m

This man does not accept the dysfunction and offers the reasons

rather than the excuses. He has been the eyewitness to bad

habits and unthinking actions of managers and supervisors

because they have the compulsion of un-useful repetition of their

actions. This man understands that the habit is pleasant but does

not always bring about pleasant things. He stands looking to

leadership with a craving of compliance, profit, improved services

and quality revenue growth. He knows that achieving something

good serves everybody in the room as he looks around and looks

at the irritation of loses of customers and profits. This man has

the passion and curiously offers recommendations to the hopeful

future. We have the appetite for change and performance and

this desire proves stronger and more robust every day. It is time

for all my friends here to stand up and with a great expectation

move our company to profits and stand together, this very day.

Page 29: Trucking motor freight management gregory bodenhamer low cost high value transportation management ltl otr tl fleet breakbulk distribution fulfillment 2016

P R O S P E R I T YP R O S P E R I T Y

Every Man Business PlanEvery Man Business Plan

2011

It was just the other day that our manager informed our

supervisor that we had to hurry and scurry faster and faster

to get things done. At our pre-shift meeting last week this

same manager advised us that our quality performance was

slithering down hill and we should take our time and do it

right.

Often times our manager gives us contradictory directives

and puts everybody at odds before lunch time. The

manager is a good guy but his goals come from the

corporate office and he at times will carry them around to

show each of us his management control charts.show each of us his management control charts.

He never considers anything before the actual performance

of work but spends a great deal of his time telling the

associate employee group what they did wrong. He does

tell us to speed up which triggers a lot of complaints as we

watch him in his office drinking coffee. At times we’re all

sure that his behavior and activities does not match up with

the goals he has for the group.

We remember just the other day that Bobby got into

trouble for not turning his drivers log with the proper

signature. That same week our paychecks were late

because our supervisor didn’t turn in his driver reports.

It won’t be long now everybody says, we’ve been losing

money for almost the entire year.

Page 30: Trucking motor freight management gregory bodenhamer low cost high value transportation management ltl otr tl fleet breakbulk distribution fulfillment 2016

P R O S P E R I T YP R O S P E R I T Y

Every Man Business PlanEvery Man Business Plan

2011

At the end of the last quarter our regional vice-president

visited every trucking terminal in the system. We still

wonder why we had cold coffee with our donuts that

morning, even with the vice-president buying for all of us.

The meeting lasted no more than twenty minutes and only

two or three questions were asked from the hourly group.

He spent a lot of time talking about inputs and outputs and

described that we had to go faster when we pickup and

deliver shipments because safety and production was

everything.everything.

About four of the guys got their quarterly safety pins from

the vice-president and he shook their hands and thanked

them for holding up the company values of safety.

The vice-president said the company goals were valid and

realistic and without quick improvements they would be

forced to layoff drivers, dock-workers and even a couple of

office people. Two of the drivers who just received their

safety pins and the vice-presidents hand in friendship are on

the bottom of the seniority list and would be the very first

to go if a layoff was issued.

Page 31: Trucking motor freight management gregory bodenhamer low cost high value transportation management ltl otr tl fleet breakbulk distribution fulfillment 2016

P R O S P E R I T YP R O S P E R I T Y

Every Man Business PlanEvery Man Business Plan

2011

When we got off duty that same evening the union

representatives were standing outside the gate again

handing out union cards. Every year about this same time,

without stimulation from the employees, they show up and

corner some of our guys and gals to coach them to sign up

for a union shop.

Every time the union agents show up one of our drivers or

dock guys get fired. The symbolic termination of a driver

was the surest way to keep the union wolf away from the

company chickens. It didn’t take but a few days when twocompany chickens. It didn’t take but a few days when two

drivers got fired for taking extended breaks and one dock

worker got terminated for breaking a dock plate.

One of the supervisors we had a couple of years ago told us

after he got fired that management believes in killing one

chicken to save the flock. It was a clear message from the

company that if you are thinking about signing a union card

you should also be thinking of unemployment and feeding

your family.

This previous supervisor was a treasure chest of great

management stories and behind the scenes information

that was probably considered top secret by the company.

Page 32: Trucking motor freight management gregory bodenhamer low cost high value transportation management ltl otr tl fleet breakbulk distribution fulfillment 2016

P R O S P E R I T YP R O S P E R I T Y

Every Man Business PlanEvery Man Business Plan

2011

The company started to target people with lower

performance than they wanted. It was clear and made

obvious that taking over fifteen minutes to leave the yard in

the morning with your load would be considered abuse of

company time.

We were required to jump into the tractor after a quick pre-

trip and be out the gate in fifteen minutes or less. When

the drivers arrived at work their tractors and trailers were

pre-hooked, fueled and ready to go. All the driver had to do

was complete the two minute pre-trip, check the lights andwas complete the two minute pre-trip, check the lights and

take off for their work day.

The late departures of the drivers were determined to be

the primary hindrance to profits throughout the company.

The manager again carried a brand new report that clearly

showed the graphs that proved the point. After weeks of

brainstorming the executive group at the corporate office

put the entire blame for bad performance on the driver

group. So much for being the drivers company and that

family feeling kind of company.

The drivers know the economy is bad and we also know that

it rains or snows and slows us down.

Page 33: Trucking motor freight management gregory bodenhamer low cost high value transportation management ltl otr tl fleet breakbulk distribution fulfillment 2016

P R O S P E R I T YP R O S P E R I T Y

Every Man Business PlanEvery Man Business Plan

2011

The company terminated the safety bonus program because

the money just wasn’t there as business was slow. The

drivers surely complained but they also knew that trailers

had holes in the floor and our terminal shut down the third

shift mechanics shop. We could only wash our trucks once

a week and the steering tires were getting a little bit too

worn for most of us. Times were not good but the

paychecks never bounced so we all came to work and put

our time in day after day.

The safety bonus program slowed to a stop but theThe safety bonus program slowed to a stop but the

reprimand department sparked to life. We started getting

verbal warnings, which were in writing which never made

much sense. If we did any little thing wrong our supervisor

would talk to us in the dispatch office and we had to sign

the verbal warning form to prove he did his job.

The dispatcher would normally say “just sign it” “and don’t

worry about it” “they’ve gone nuts”.

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2011

The gem of a sales department went into a tail spin

yesterday as they were all told no more company cars. Each

of them would have to supply their own car and the

company would pay them an automobile allowance. It

didn’t stop there as the sales department was told they had

to have one customer lunch per day and one customer

entertainment per week. The sales department was also

told that if the their customers didn’t meet the tariff

discount requirements the customers discount would be

cancelled.

It seems the terminal was failing and the entire company

was shuddering and quivering like some drug addict that

couldn’t get their fix.

In the mornings when all the trucks were still on the lot you

could see the neatly parked tractors in a very long row

parked against the fence. Even with the perfect parking you

couldn’t help but get the feeling that the whole fleet was in

the ditch. Maybe all these money problems would make

the company wiser and stronger in the long run?

I looked for the noise along the fence and seen the rabbit

cornered by an alley cat, I know how the hare felt.

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2011

The good fortune of a new manager hit the terminal again

before spring time. It was our third terminal manager in

less than two years and his balding head surely meant that

he had a big brain. The company hired him from one of the

big package-freight companies like U.P.S. or FedEx but we’ll

never know for sure. It must have been a secret because

they guy never talked about anything, especially himself.

The new manager spent all his time in the office and

continued to perfect the art of the conference call. Every

time you needed to speak to him he was on a conference

call or out to lunch, never with the sales team. One of thecall or out to lunch, never with the sales team. One of the

mechanics hurt his ankle last night and he tells a great story

after he signed his warning letter.

The mechanic did the wrong thing and jumped down from

the back of the trailer instead of using the step ladder. He

was in a hurry and so was the pain. He twisted his ankle

and had to sit down for a couple of minutes. The shop

foreman told him to take his coffee-break and relax for a

while. The foreman completed the repairs on the trailer

floor and the hourly mechanic sipped on his coffee and

massaged his ankle.

The new manager, as the story goes, walked into the shop

and seen the mechanic drinking coffee and just sitting on

his ass.

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2011

The new manager had the mechanic and the mechanics

foremen in his office the very next day. “Both of you are

good for nothing” clearly stated by the new terminal

manager. “You guys sit around and cry like babies when it

gets cold outside” The new terminal manager acted like he

was plucking feathers from a dead chicken. “One guy jumps

off trailers and the other one tries to catch him” It seemed

at this point that the terminal manager was about to pluck

his last feather as he turned blood red with annoyance and

irritation. “Now that you two have broken the egg why

don’t we make that omelet?” “Since you two cant followdon’t we make that omelet?” “Since you two cant follow

the rules why don’t we close the shop once and for all?” At

this point the new terminal manager must have been

talking to himself as the two employees were just sitting

and starring out the office window.

The new terminal manager had a way of making everybody

around him feel like a small fish. He was the kind of guy

that would judge a horse by the saddle and never even

notice the animal. Most of the drivers were turned off by

his “kill the chicken first” style of management and ask the

farmer questions later. Everybody started to call him

“Monkey” because that’s all he did, Monkey around the

building and then go home.

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2011GREGORY BODENHAMER

ALL RIGHTS RESERVED

COPYRIGHT 2011

Every Man Every Man

BUSINESS PLANBUSINESS PLANWrite The AuthorWrite The Author

G r e g o r y B o d e n h a m e r @ L i v e . C o mG r e g o r y B o d e n h a m e r @ L i v e . C o m

It didn’t take long for the employees to figure out that our new

terminal manager was overpaid and at best just watched other

people work. He was disguised as a manager but he did little work

but had a sharp eye and the tongue of a critic. He would sit

around in a dream and always hope for the best. The road drivers

that traveled from terminal to terminal took to stealing valuable

minutes on their road trips as payback for his disapproval. Entire

loads of L.T.L. less than truckload trailers would arrive twenty to

thirty minutes past their scheduled times, on purpose. When the

road drivers were mad it was like ants eating off the same bone.

They could drive you nuts because they were on the open road

and unsupervised except by time and distance measurements.

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Every Man Business PlanEvery Man Business Plan

2011

The new manager was starting to get a lot of heat and

friction from the regional office. The terminal to terminal

loads being late was destructive to the entire system. The

road drivers were like uncultivated savages when they got

mad and they were also a great barometer for the company.

The road drivers controlled the company and not one of

them was feeble about telling you. The company in some

rebellious way told the fleet managers, those poor people

that are in charge of the drivers, “We’re taking the company

back and trucks will run on time”. With the perfectedback and trucks will run on time”. With the perfected

dispatch and computerized systems a fleet manager would

keep an eye on a driver but he couldn’t make him go any

faster. Some were lucky enough to hear a small part of the

morning fleet conference call at another terminal, “Forget

kindnesses and Forget log books” the vice-president of

operations was unruly and defiant about a dispatchers

question about running the fleet legal.

“We deliver freight which means we move freight” “The

company is the master and they are the slaves” “Our good

fortune is their bad luck” “Move the freight or carry water

at another company” The regional V.P. of operations was

the same guy that shook your hand if you didn’t wreck a

truck during the quarter. What a guy.

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2011

The Monkey had a meeting today with the regional V.P. of

operations and we think it had some consequences. The V.P.

brought another guy with him in a nice suit carrying a really

nice leather briefcase. Rumors were all over the terminal

that they might be sacking the poor bastard but nobody

really knew. They went into the terminal managers office

and didn’t come out until after lunch time. Long meetings

with the V.P. almost always meant bad luck to his audience.

The regional vice-president of operations, our own terminal

manager and this stranger walked the massive dock for

almost an hour and a half. We kept an eye on Monkey’salmost an hour and a half. We kept an eye on Monkey’s

bald head to keep track of the big boys on the dock.

They stopped and started laughing over by dock door

number 84 as one of our dock supervisors joined in on the

fun. Come to find out later they were most likely watching

the same rabbit and alley cat running around that we

spotted the other day. The way our dock supervisor told

the story the stranger walking around with our people was

talking about boiling frogs or some other nonsense. The

stranger stopped laughing when the cat got the rabbit in a

corner. “You men watch that rabbit stop running and start

fighting” said the stranger. “Its later than you think for the

cat” “Every creature fights for life, including your drivers

gentlemen” as they walked to door number 86.

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2011

The stranger was very direct. “Well you can be sad, or you

can be curious” “What you need to learn in the next two

minutes is that I listen to you before I talk” “I would suggest

that you become curious about what I say” the stranger

talked for almost ten minutes and not one person

interrupted him in the classic way.

It was my first time in the managers meeting. After only

two days this new guy, stranger guy, fashioned a working

group and I was invited to become a part of the team.

After I stood up at the last associate meeting and proceeded

to talk for fifteen minutes I was sure that was the end of my

fame. I didn’t know it at the time but the stranger was

sitting behind me and he appreciated my viewpoint.

The stranger was a fortune 100 consultant which was hired

by the corporate office to guide and mentor the companies

operations. He was some kind of advisor and specialist

concerning motor freight transportation, supply chain

management, fulfillment and distribution systems and

process controls.

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2011

I guess I should tell you that I thought the guy was a smart

ass until about our third meeting. The third meeting was

very different from the first two. Our terminal manager

Monkey would sit down with paper and pen and take notes

instead of bonding with the donuts. The regional vice-

president made sure we had hot coffee and the rest of the

guys and gals started to pay attention, including me.

It seems like the group was starting to bond as some of the

nervousness and stress was being converted to relief.

“If we become confident” was written on the twelve foot

white board in the conference room by our consultant

Richard Sanders.

“I’ve looked at all the reports guys and something is very

clear” “This group does not have the confidence to make

money and create happy customers” “This company has

very little appeal except you give big discounts” “How do

you plan to make money if you discount your profits away

and wreck your trucks?” “We’re in the same boat and it

looks like we’re all going to drown” “We can make a choice

today” “We can save the four hundred jobs here and

thousands across the network or go home.” “Which one?”

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2011

It was like Richard Sanders was daring us to win or lose. The

regional V.P. of operations smiled and Monkey fidgeted in

his chair and felt a little embarrassment.

“I know you guys feel a little awkward” Richard Sanders our

Fortune 100 consultant stated as he looked around the

conference table.

“Its always been your choice to win or lose not the

companies” “Your company is about out of money what do

you want them to do?” “The last two meetings broughtyou want them to do?” “The last two meetings brought

about the complaints now lets work on the solutions” “The

companies checking account balance doesn’t lie. We’re all

broke at this point.” Our single terminal had lost over two

hundred thousand dollars in the last six months and we’ve

had too many accidents and it seems now that several

thefts have taken place. The entire company lost over four

million dollars last month and there was no automatic credit

lines any more.

There was talk about an ESOP Employee Stock Option Plan

which would really mean that 20% of our individual

earnings as an employee would go to paper company stock

not worth a whole lot right now.

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2011

Our company had been around since the late 1940’s like a

lot of motor freight companies. All the guys came home

from World War II and you could buy surplus trucks for a

song and a dance. During the days of regulation you could

buy a couple of trucks and petition for a protected route of

authority. If your truck started you were in business.

Today's trucking isn't like years ago. For the same song and

dance you can drive a mortgaged truck and just hit the

road without route regulations. Anybody and everybody

can own their very own truck line and that’s exactly whatcan own their very own truck line and that’s exactly what

they’re doing by the thousands. New companies started

every day and older ones failed and went to see the

bankruptcy judge.

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2011GREGORY BODENHAMER

ALL RIGHTS RESERVED

COPYRIGHT 2011

Every Man Every Man

BUSINESS PLANBUSINESS PLANWrite The AuthorWrite The Author

G r e g o r y B o d e n h a m e r @ L i v e . C o mG r e g o r y B o d e n h a m e r @ L i v e . C o m

Honest Services Never Go Out of Style. When I said that at the

associate meeting I was remembering what my dad said about

trucking when he drove for PEPIES. Our company was trying to

wrap the fire in paper reports and warning letters, but this Richard

Sanders guy was talking to us like a new friend. He said something

that simply flabbergasted the entire group. “Guys, if you want to

know about the road ahead, you must ask the person coming

back.” “You’re working too hard for too little” “Your trying your

best without knowing the rules” “If you don’t want to hear the

bell of truth about trucking, cover your ears!” “This company has

many more years of life, if you’re willing to be free!” At times

Richard Sanders would say things that I didn’t understand at the

time, but in time the pale ink became very clear. What a ride.

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2011

We learned that they were no free seats available on the

truck-line. The interesting point here is that the group

decided that policy. Richard Sanders gave us the task of

creating our own trucking company. “It’s not pretend” he

stated as he was writing on the giant white board. “Start a

company right now” “Treat the corporate office as your

banker because they really have no idea what you do in

your terminal beyond these reports” “They know if your

late or on-time” “They know if you lose money” “They

think they know who should be fired or promoted” “Its all

trickery, they have no idea!”trickery, they have no idea!”

Even a giant twelve foot long white board could only hold so

many notes. “You own the truck-line” “Its your money”

“Would you hire you” Richard turned around and smiled

and looked at each one of us like he was touching us. “Read

the question again.” “Would you hire you?” “Would you

fire you?” “Who would you hire again?” Who would you

fire right after the meeting?” “Would you paint the trucks a

different color?” “How much would you pay a driver?”

“What time should the first shift start?” “Do we have too

many dock workers?” “What customer would you fire?”

and if the bell wasn’t ringing in everybody else's head it

sure was ringing in mine.

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Every Man Every Man

BUSINESS PLANBUSINESS PLAN

2011GREGORY BODENHAMER

ALL RIGHTS RESERVED

COPYRIGHT 2011

Write The AuthorWrite The Author

[email protected]@Live.Com

Gregory Bodenhamer

All Rights Reserved

Copyrighted 2011

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2011GREGORY BODENHAMER

ALL RIGHTS RESERVED

COPYRIGHT 2011

Every Man Every Man

BUSINESS PLANBUSINESS PLAN

Write The AuthorWrite The Author

G r e g o r y B o d e n h a m e r @ L i v e . C o mG r e g o r y B o d e n h a m e r @ L i v e . C o m

Gregory Bodenhamer

All Rights Reserved

Copyrighted 2011

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2011

Richard Sanders spent several hours teaching the group

about how people think and when people think it.

At this point the entire group started to learn more and

more very quickly. He was teaching the group that people

are not what we think. He gave several examples of how we

handled problems the wrong way that kept costing the

company poor results and hurt feelings. One of the best

real life examples that Richard gave us was our own

performance concerning cube utilization. The company had

thousands of trailers and most of them we’re running

around the network as partials or as Richard would say

“Half-Done”.

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2011

We started to make 8 ½ X 11 inch signs and hanging them

up all over the conference room. Richard started to paint us

a picture of who we were and who we would become in just

a matter of 90 to 120 working days. These signs reminded

us every day what we learned and what we have already

decided and settled, both good and bad.

We each agreed that our own

work principles and beliefs created

our production values. We even

agreed that traditionally trailers

left almost on-time but wereleft almost on-time but were

seldom used to their full capacity.

Each of us agreed to the apparent

truth of profits will always equal of

paychecks. Our group consisted of

12 people plus Richard and twice a

week we met in the conference

room from 8:00 a.m. to 1:00 p.m.

and the company bought us coffee

and juice for the morning and we

all ate lunch together. The group

consisted of hourly, supervisors

and managers and always Richard

leading the group.

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2011

We spent one entire meeting learning about operating

statements, operating budgets, service reports, line-haul

schedules and our own profit and loss statements. The

group was surprised how complex some issues became

when you dig down deep into the business. Richard would

break out the numbers and started to explain how we could

“Move the Numbers”.

Everything he said made perfect

sense. Our development would

depend on the group learning and

then teaching to the entire1

then teaching to the entire

employee group. His three step

decision process made a lot of

sense. Organization decision first,

Operational decision second and

then Personal decisions last.

He wanted us to learn how to think

about problems and their possible

solutions in the right order. Richard

made it very clear that we were

making decisions in the wrong

order and started to give us several

examples. We had to protect the

organization, serve the operation

and take care of our people.

2

3

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2011

We noticed something over the last several weeks and

“Monkey” our own terminal manager tried to start his own

revolution within the group. Our vice-president of regional

operations “Steve” was a little taken a back but “Richard”

never blinked. “Monkey” started off by looking straight at

me and gained the immediate advantage as he caught me

off guard and ambushed me easily and quickly.

“Let me ask you something Don” “Why is it you sit in here

with me every week but call me Monkey out there?”

Monkey lured me into a very harsh conversation and his

surprise attack was working on me very well. The entire

group just stopped and Steve jumped into the conversation

swiftly before it was too late.

“What do you want your employees to call you?” our vice-

president “Steve” looked at his terminal manager with a

little loathing as the question of me was out of place in a

group meeting. “What I want is for “Don” to answer the

question!” Monkey was turning red with irritation as he

looked at me and almost totally avoided the intense looks

he was getting from his boss, the vice-president of

operations.

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2011

Monkey was only getting started. “I have more experience

and success than you do “Don” so what’s your problem?”

“You sit in here and take notes but after your little speech a

few weeks ago you think your king” “I know you guys call

me Monkey behind my back” “Maybe the best thing we

could do to save the company is get rid of all the back-

stabbers” “What do you think “Don”, do you think your

more of a problem than your worth?”

His words truly had an affect on my body in a physical sense

and it caused me to pause and think but really I was almost

afraid to say anything. Monkey was my boss and he wasafraid to say anything. Monkey was my boss and he was

half-way ready to toss me out of the meeting and maybe

the building.

“Steve” jumped in again and tried to relax the group but

Monkey wasn’t having anything to do with it.

“Start talking “Don”, what’s this all about?” “You like calling

your boss Monkey or you don’t really know my name?” At

this point my panic was lessening and I could start forming

some thoughts and even a few words.

“I don’t like calling you “Monkey” and I do know your name

“Larry” but I’m not paid to defend your actions or your

results, that’s “Steve’s” job, so what do you want from us?”

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2011

After I gained my composer my brain starting to work again

and the ambush was over. I was ready to guard and also

protect myself no matter how long the attack lasted.

“Larry” “You called every one us idiots during a meeting

you had your very first week” “You told us maybe we’re just

too dumb to understand”

“You complained that when one of us got hurt it was too

much paperwork on your end” “You stay on the phone all

day and ignore your supervisors and all your dock workers”day and ignore your supervisors and all your dock workers”

“You said “Larry” that any monkey could drive a truck

during a line-haul meeting with the drivers!” “Larry” is a

nice name but “Monkey” made more sense at the time.

“You do whatever you’re told just like a trained monkey”

“You don’t care about the guys and all you do is flirt with

the girls” “Any monkey can do what you do “Larry”, that’s

the reason for your nick-name”. “I’m sorry you got your

feelings hurt “Larry” but life’s a bitch.

Another surprise. Richard Sanders got up and stuffed his

briefcase full and left the conference room. The room was

very quite for a very long time.

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2011GREGORY BODENHAMER

ALL RIGHTS RESERVED

COPYRIGHT 2011

“Richard” our now familiar and household consultant started off

A trucking facility has a tempo

or a rhythm that you must

notice to be a success. It’s the

pulse of activity, timely

decisions and smart choices.

Your looking for the sequence

or the dance steps to

profitability. Listen for the

music and start the dance.

“Richard” our now familiar and household consultant started off

the next group meeting. “Now that Don and Larry got their

argument done I wanted to shift from the personal to the

organizational and operational if you guys are done?” I gave a hint

of a smile and Larry sipped on his coffee. We had the

disagreement in public but we’re just not ready to shake hands

just yet. Larry was still upset and I claimed to feel better so

Richard continued the meeting. “The music has started ladies and

gentlemen so I suggest that we all dance along” Richard was

printing up another sign to hang on the wall while talking to the

group facing away and towards the white board. “Your last P-L

statement shows us that we lost $34,219.27 last month” “You

should know that the general office has decided to look at the

possibility of closing several facilities” “If you want on the close

list keep losing money” “Lets start off this morning by saying,

Welcome to the Dictatorship.”

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2011

The sign was a surprise or maybe even a shock to most of

the group. Richard was putting up the new sign that made

it clear that a business was a dictatorship and not a

democracy. After all we learned so far it seemed to be the

reverse of what we had been taught. Richard turned

around and looked at each of us with a slight smirk of

satisfaction on his face.

“You guys look surprised!” Richard

continued as he sat down at the

conference table. “You must

understand that the man that owns theunderstand that the man that owns the

train sets the schedule”

“You do understand that the owner of

the farm owns the corn?”

“You do know that you don’t own the

tractor or the trailer?”

“You do know that we have a lot of

failures on the payroll?”

“You do know that we’re going broke?”

“Surely you understand that this facility

is losing more and more money?”

Richard never lost his little smile but he

did kind of put us back a little.

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2011

“Let me show you guys something. Steve and I have been

looking at ways to improve your chance of survival.” Our

vice-president pulled out a report and slid it across the

conference table to Richard.

Richard continued talking while looking at the computerized

report. “You guys have a wooden pallet program just like

every other trucking company” “Last month you spent over

$2,531.00 on buying brand new four-way wooden pallets

for some reason?” “This facility also has a very large trailer

pool of 450 trailers and you rented another 40 trailers last

month at $37.00 per day each.” “This group, sitting rightmonth at $37.00 per day each.” “This group, sitting right

here, spent over thirty thousand dollars on renting trailers.”

“Now lets look at something!” “Did you guys know that 31

of your trailers are chocked full of wooden pallets that need

to be sorted?” “This really means that you spent over a

thousand dollars a day storing good and junk pallets.” “The

pallet program states that the shipper gives you 10 good

pallets and then you owe them ten pallets.” “The dock is

supposed to sort out the good and bad and send good

pallets back to your shippers.” “Right now, you’re renting

trailers to store all your pallets, buying new ones for your

shippers because the dock is behind on counting and

sorting the pallets.” Richard was friendly and still held his

smile. “Do you think you’ve lost your focus?”

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2011

Larry instantly blamed the dock supervisor sitting about

three chairs down at the conference table. The supervisor

instantaneously blamed Larry because as the operations

manager he was told not to spend any overtime on pallet

sorting. Richard looked at Steve and Steve looked at

Richard and both retained their composure while Larry the

terminal manager and his supervisor blamed each other.

Richard starting writing on the white board again and all the

attention in the room looked at the topic. Richard also

handed me a note and told me to make a sign and hang it

on the wall.on the wall.

“You can only spend your money one

time guys.” Richard was great at

explaining apparent things that

nobody ever thinks or talks about.

“You’re renting trailers”

“The terminal is losing money”

“You’re buying pallets”

“You skip yard checks”

“You argue all the time”

“You blame everybody”

“Its never your fault”

“You’re not responsible”

“Any excuse will do”

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2011GREGORY BODENHAMER

ALL RIGHTS RESERVED

COPYRIGHT 2011

Gregory Bodenhamer

All Rights Reserved

Copyrighted 2011

A B S O LU T E S

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A B S O L U T E S

This excellence of knowledge is still being protected by governments,

industry and international copyright protection laws.

The 12 Absolutes are the exact things you must do to

improve your people and your results. The author here

allows you to ask and receive and to hunt and to find your

answers in one easy reference to get you started.

You’re going to become the smartest kid on the block and

your organization performance will improve and increase

SPOTLIGHTSPOTLIGHT

your organization performance will improve and increase

your satisfaction.

You’re going to be the best owner or the finest manager or

supervisor within your company. You will turn into the

person that everybody wants to become and you will be the

person that stands up and shows the way. You will become

the best student and quickly become the best teacher.

Companies will want to hire you or retain you for

considerable sums of money.

You will be converted into something that you are already.

We’re going to set free the real you and it will surely

surprise your friends, family and associates at work.

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A B S O L U T E S

To gain the feeling of control you must learn this valuable

knowledge. There are very distinct reasons why your

production is lower than expectations. There is a reason

why quality suffers and customers complain. There is a

reason why profits are not piling up but employee and

customer complaints fill your mailbox.

Your neighbors or friends or even your boss does not have

this considerable information and powerful knowledge. You

will quickly be able to control yourself and other people.

SPOTLIGHTSPOTLIGHT

will quickly be able to control yourself and other people.

You will be able to decide quickly and easily or organize and

manage the cause and effects within your life and

profession.

This knowledge can be dangerous. Do not take this

warning flippantly because its very true. You can calmly

help yourself and other people or just as evenly or

carelessly hurt other people. The author has one intention.

To help you so you can help another human being. Gently

and softly you will be taught how to become a better

human being allowing you to grow your relationships,

improve your culture, solve the problems and create profits

and a brighter future.

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A B S O L U T E S

To understand this powerful knowledge you must put aside

the choice or debate between supernatural creation (God)

or evolutionary creation (Nature).

Quickly understand that you are the most perfect, bright,

and clever creature ever created.

If you can accept that you are the most intellectual, rational

and logical creation to ever walk the earth you should be

SPOTLIGHTSPOTLIGHT

and logical creation to ever walk the earth you should be

able to accept the scholarly teachings offered to you today.

We have the ability to educate and create culture.

We can become well-read on very specific knowledge and

teach others what we may understand.

We have the ability to learn.

You have the ability to study and be taught anything from

welding, driving an automobile, flying an airplane or

cooking your favorite omelets. You have the ability to

discover or find out about things.

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A B S O L U T E S

You have been given many exceptional things from the

creator.

They are so rare and so little understood most people never

learn them and they are guarded by the few to be used

against the many.

These traits of human nature make up your character and

personality.

SPOTLIGHTSPOTLIGHT

These traits of you cause you to think and control your

behavior. These traits are qualities or your inner workings

and most of them are automatic.

Automatic means that these internal programs started to

run or operate the very second you were born and

welcomed to earth by your parents.

These traits are habitual and cause you to do almost

everything on an involuntary basis. These instinctive

internal mental and physical programs were designed by the

creator to save your life, keep you warm, improve your

ability to survive.

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A B S O L U T E S

You did not get to decide if you wanted these internal,

regularly repeating programs to run or not.

Your unconscious mind keeps them running and they reach

far back into our history.

You are a instinctive human being.

You have been programmed.

SPOTLIGHTSPOTLIGHT

You have been programmed.

You do thousands of unthinking things, you are natural.

The 12 Human Absolutes will help you understand you first

and then every other human being on earth. If you want to

create and establish yourself as a productive human being,

with a smile, you must learn to master these 12 Human

Absolutes.

The 12 Human Absolutes give you the insider secrets of

each and every human being on earth today. When you join

the 12 Absolutes with the 38 Mind Triggers you will be able

to influence and persuade any human on earth.

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A B S O L U T E S

Instincts are the inherent inclinations of a living organism

(Human Beings) toward a particular behavior.

These fixed action patterns are unlearned (meaning that

they are inside you, without choice.) and inherited.

Instincts are automatic and are similar to a computer

program operating in the background.

SPOTLIGHTSPOTLIGHT

The stimuli can be variable due to imprinting in a sensitive

period or also genetically fixed (meaning that the Creator

placed them inside of every human being and they cannot

be removed)

Examples of instinctual fixed action patterns can be

observed by every human being. These fixed action

patterns, (Instincts) have been mapped and studied by

world-wide leading experts, including governments and

international business enterprises.

These fixed patterns control everything you say or do.

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A B S O L U T E S

Instincts run automatically to some predetermined

conclusion. Your instincts control you and every other

human.

Once you learn to control your instincts through learning

you become a powerful human being.

The introduction to the 12 Absolutes will start to show you

how you became you and why some people are super

SPOTLIGHTSPOTLIGHT

how you became you and why some people are super

successful and others fail, given the exact same opportunity.

The 38 Mind Triggers are the mental triggers or Activators

of all the instincts that are pre-programmed inside each

human being.

Once you truly understand these 50 Sparks you can control

your own emotions and actions and start prompting other

human beings to agree for you, work for you or help you

become the great success. This is not a conjecture, it’s a

proven fact of your life and every other human life.

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A B S O L U T E S

The 12 Absolutes will teach you how to Focus and stop the

trivial pursuits of your life.

Taking Action will show you that continual planning

produces nothing.

To Serve other people is the key to wealth and you actually

deposit or implant good service within another human

being.

The act of Questions reveals the all powerful human mind

SPOTLIGHTSPOTLIGHT

The act of Questions reveals the all powerful human mind

and releases the new and ancient you.

Change is powerful and always taking place, ready or not.

Building Rapport is anti-human survival and it’s more than

shaking hands.

All your Fear must be removed and you must start doing

things that you fear and stay on unfamiliar ground.

You create Happiness when you truly experience work and

other people. When you remove the clutter in your life

happiness will emerge. Time is no friend and it must be

managed.

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A B S O L U T E S

The time in your life is limited on intent to force you to

struggle before your time is over. Control your Emotions

and control the instinctive programming operating inside

you.

Emotions are messengers from the creator and remain the

source for all negatives and positives within your life.

Offering Gratitude is the key to your heart and your soul.

SPOTLIGHTSPOTLIGHT

Offering Gratitude is the key to your heart and your soul.

The most important of the 12 Absolutes is You and will

always be You.

Only about 1 to 3 percent of the worlds population have

learned the Absolutes of every human being on earth. This

relative small number of people actually control the world

of human beings.

It sounds amazing but the 12 Absolutes combined with the

38 Mind Trigger Activators you can spark off thoughts, ideas

and most importantly actions of another human being.

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A B S O L U T E SSPOTLIGHTSPOTLIGHT

12 SECRETS12 SECRETS

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T h e G r e a t M a n a g e rT h e G r e a t M a n a g e r

SECRETS12B o d e n h a m e r ’ sB o d e n h a m e r ’ s

Every Man Every Man

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Gregory Bodenhamer All Rights Reserved Copyrighted 2011

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A B S O L U T E SFOCUSFOCUS

You have become what you thought about. You have

turned out to be the exact bundle of things that you have

thought about and it has been proven over and over by

experts. People become what they think about. You have

created the you that everybody knows. You have developed

your entire life through your very own thinking.

FOCUSFOCUS

You went from a crying baby to an adult by unconsciously

operating your instinctive inborn programming (instincts)

and by accepting knowledge or disregarding knowledge.

You kept the knowledge and teachings you agreed with, just

like you squeeze an apple before you take a bite. People try

out knowledge and if they cannot find a purpose they

discard it as useless.

Therefore if you do not see a benefit from learning advance

mathematics you never focus on the topic and therefore

never learn the subject matter. You decided not to focus on

learning advance math.

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A B S O L U T E SFOCUSFOCUS

Your today was brought about by what you thought about

yesterday so therefore tomorrow you will become what you

think about today. Humans think on trivial things because its

so much easier. Hobbies, Sports, T.V. Shows, Cooking Shows

etc which require very little effort. If you focus on difficult

things you’ll create profound and multi-layered knowledge

that can create some result. Watching sports will not enable

FOCUSFOCUS

that can create some result. Watching sports will not enable

you to play the game. Watching is not doing.

Playing the game requires real life focus, focusing on

techniques, learning different plays, learning the rules etc.

bring about meaningful knowledge that you can use or sell

to another person. Your focus is the primary ingredient to

your behavior, actions and even your attitude.

Your employees think and focus on their own things unless

you give them something daily to think about. Shallow

thinking associates can only produce a shallow thinking

company and one-dimensional product or service.

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A B S O L U T E SACTIONACTION

Your motivation results from your actions. Most people are

taught that when you become motivated you do something.

The truth of you is that when you do something you become

motivated. Take the first step and the second step becomes

effortless. Action creates motivation.

When you take the first step you are motivated to take the

ACTIONACTION

When you take the first step you are motivated to take the

second step. Trying to pass a math test without studying or

knowing math is a sure way to fail the test. It’s also the way

most people never achieve any of their goals, if they have

any.

Once you fail without preparations you are convincing

yourself that you are a failure. If you try to reap before you

sow you are most likely never to try again.

Once you stop the trying - the getting what you want also

stops. You have to take actions to gain a result. You have to

get ready and plan your actions. Actions is an engagement

or doing something.

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A B S O L U T E SACTIONACTION

Planning is not really action. You can plan for years and if

you don’t do anything the clash of planning vs. action never

takes place.

All your plans, hopes, dreams and analysis will always equal

nothing if you don’t take actions. You can plan your business

for years and never start or own your business. You can plan

ACTIONACTION

for years and never start or own your business. You can plan

on making more money but will prove useless as you have

not taken actions.

You must define your priorities and then take actions. You

want to own a clean automobile but you must take the

action and apply the effort to wash the automobile. You are

surrounded by people that will have negative influences on

you to prevent you from taking any actions. If you don’t hold

yourself accountable and take actions you are predestined or

doomed to fail. Define your ideas and priorities and then

take action.

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A B S O L U T E SSERVESERVE

Your wealth is all about the service you provide to other

people. You should consider a service to another human

being a deposit of good inside of another human being.

To help another person is to serve them or leave a good

thing inside another person. The more good service you

provide to other people the more the balance of good in

SERVESERVE

provide to other people the more the balance of good in

that person.

You pay in good service to other people which allows you to

take out good when you need it. You might be surprised that

the creator taught you to be self-centered, self-seeking, self-

interested and egocentric. This is how you stay safe and

warm. You take care of you. Your pre-programmed SELF-

IMAGE is all about you and it’s difficult for any human to

help another person, without something in return. The EGO

program teaches you to attack and control.

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A B S O L U T E SQUESTIONQUESTION

Everything you ever wanted is contained within a question.

To improve the quality of your life you should start asking

questions. The only way to learn is to ask a question.

Many people have difficulty asking any type of question.

QUESTIONQUESTION

Many people make believe that they know something or

everything.

Many people make up an answer so they don’t feel dim-

witted or foolish. Successful people ask questions all the

time.

If you want to stay brainless don’t ask the question. When

you ask a question it puts your brain in high gear because

you’re trying to solve a problem. Questions allow you to

look at all the options. Every question taps into the

unlimited resources of your subconscious. Asking a question

puts everything in gear inside your mind and spirit.

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A B S O L U T E SCHANGECHANGE

You don’t like change because the first thing it does is to

change you.

To become the success you must accept change in your body,

education, experiences, environment and everything else.

Change requires you to change.

CHANGECHANGE

Change requires you to make new decisions and learn new

skills. Change transforms you. Change forces you to adjust

and modify your thinking and actions. A change forces you

to take cold hard looks at some new reality or some variation

of yesterday.

If you really think that your life and relationships are staying

the same day after day you must make very quick

adjustments. Most people never really learn how to handle

change so therefore they struggle from one event to the next

change that creates another event. People learn about

change through pain.

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A B S O L U T E SCHANGECHANGE

Most people realize that the gas gauge needle moves when

you use gasoline from your automobiles gas tank. At the

same time most people that run out of gasoline have a

working gas gauge. Most people that run out of gasoline do

it over and over again.

This points out that the future will always arrive and the

CHANGECHANGE

This points out that the future will always arrive and the

future facts will always be the yet to come facts. Ready or

not the future will arrive so you must learn to embrace

change.

The past is over but we can remember and learn from our

experiences. You’re living in the absolute moment called the

present-moment. The only thing you have is the future

which does require change. You are spending too much time

holding on to the past. Most people hang onto the past or

some bygone way of thinking and doing things, it’s easier

than change.

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A B S O L U T E SRAPPORTRAPPORT

You are self-centered so therefore building rapport is

counter-intuitive. Rapport is a bond of understanding or a

connection with another person.

You build rapport with another person by an agreement, not

disagreement.

RAPPORTRAPPORT

Telling a Ford owner that you hate Fords will not build

rapport. You build rapport with another is to take a true

interest in the other person. When you show true interest in

another person the other person feels that you like them

and see eye to eye on important topics. If you want a lot of

friends become friendly with lots of people, first. You must

reach out and like people first. It is always your responsibility

to reach out and build rapport first. Make the other person

feel important and appreciated. Learning about the other

persons needs and wants proves to them that you care.

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A B S O L U T E SFEARFEAR

You have a fear of failure. This fear of failure keeps you from

trying anything new and rewarding. Apprehension keeps

you safe but also holds you back. Your second largest fear is

that you are under-qualified. You feel you’re not good

enough, smart enough or tall enough to really be some

success. Fear of uncertainty is the third greatest fear that

holds you back.

FEARFEAR

holds you back.

You must remove the fear from your life and the best way to

do it is to do the thing that you fear, within reason. If you’re

afraid to make sales calls go make some. If you’re afraid of

heights go walk on the bridge and cross the river. Fear

quickly exposes itself as false fears. Your success rate will

double. Your fun rate will go up and removing fear paves the

way to adventures. If you always embrace security you will

fail.

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A B S O L U T E SHAPPINESSHAPPINESS

Do you create happiness. More than anything else people

desire, need and want happiness. People look to improve

their beauty, health, money, knowledge and power to

increase their happiness.

Happiness is not found within passive or inactive people.

You must do something to be happy. You must be proactive

HAPPINESSHAPPINESS

You must do something to be happy. You must be proactive

to create a level of happiness. If you want to be really

content, cheerful and delighted you must stretch to the

limits your voluntary efforts. Your boss can make you work.

Your teacher can make you read. What would you do to be

on cloud nine?

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A B S O L U T E SGRATITUDEGRATITUDE

Gratitude unlocks everything in your life. Gratitude is your

appreciation or gratefulness for your healthy body, engaged

mind, loyal friends or a great steak on the grill. The creator

gave you a fullness of life. You can turn denial into

acceptance. You can change chaos into order. You can help

people alter their confusion into clarity. Your gratitude

changes a simple house into a home. You can switch a

GRATITUDEGRATITUDE

changes a simple house into a home. You can switch a

stranger one day into a friend for life. As you look to the

future remember your standing in the present-moment. The

future is seductive but don’t miss the pleasures and

opportunities that are underfoot at this very moment.

You’re moving to the future and maybe greener pastures. If

you give gratitude and appreciation for today the door to

bigger and better things open for you.

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A B S O L U T E SEMOTIONSEMOTIONS

To become effective you have to control your emotions.

Once you have the proper education, experiences and

emotional controls you become the genius. The creator

shaped and fashioned a genius inside every human being on

earth, including you. You are the source of all negatives in

your life. You are also the source for all the positives in your

life. Your emotions are simple messengers from the creator

EMOTIONSEMOTIONS

life. Your emotions are simple messengers from the creator

providing you a call to actions. You are what you think

about. If you think of something sad you will become

gloomy and cheerless. If you think about something happy

you become cheerful and in good spirits. You smile when

you think good things and you frown when you think sad

things. Your emotional state cannot replace talent and skills

but your emotional state controls the learning of the skill set.

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A B S O L U T E STIMETIME

Every minute you spend on planning and organizing saves

you ten minutes in execution. Average people focus on

activities. Top performers focus on results. Everything you

do depends on your ability to understand time management.

You will run out of time. Don’t waste the five minutes you

have until lunch time. It’s your five minutes.

TIMETIME

have until lunch time. It’s your five minutes.

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A B S O L U T E SYOUYOU

You are about you. Help people get what they want and

they will reward your time in planning, organizing and doing

by creating wealth and other opportunities. No other

person will make you great. Examine the cause of your pain

and then make it expendable.

YOUYOU

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