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Tricky Skate Official Pitch Deck
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INVESTMENT PRESENTATION
USERS
BRANDS Street Wear: $60 Billion Industry Skate Specific: $3 Billion Industry
MARKET2
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OPPORTUNITY OPPORTUNITY
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TARGET STATE
Quick trick button to record tricks using smartphone video capability.
Follow and watch trick clips of friends and other skaters around the the world. Click pins to load
videos done in a park or spot.
View and enter competitions based on
your current location.
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HOW IT WORKS
Scalable location parameters.
Image of competition prize.
Custom time-frames for
competitions.
Brand Logo and competition
details.
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HOW IT WORKS
Challenge
Target
Memorable
+ Associatio
n
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EVENT BASED MARKETING
BRANDS 16 LA Brands and Shops
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TRACTION
Nike SB App
WeRideTrace
Direct Competitors Indirect CompetitorsInstagram
Tricky NikeSB WeRideTrac
eInstagra
mRecord Video ✔ ✔ ✖ ✖ ✔
Public Video Profile ✔✖ ✖ ✖ ✔
Find Spots ✔ ✖ ✔ ✔ ✖
Watch Tricks in Spots ✔ ✖ ✖ ✖ ✖
Contests ✔ ✖ ✖ ✖ ✖
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MARKET COMPETITION
Brand/Shop PartnershipsSkater Input
Current SustainableBrand/Shop PartnershipsCommunity Immersion
Environment and Methods for Fostering Mobile Action Sports
Competition
Patent (Approved)
We own all of the original application
source-code
Intellectual Property
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COMPETITIVE ADVANTAGE
Monthly Subscription
Year Revenue Users # Brands2015 $163,988.44 184,672 92
2016 $1,415,626.46 485,476 243
2017 $2,626,908.02 689,219 207
2018 $5,358,783.21 984,948 295
2019 $9,604,467.42 1,318,570 396
Independent Shops$100-$300/mo.
Major Brands$500-$1,000/mo.
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REVENUE MODEL
Brands Partnerships
Social Media
Organic Growth PR
Original Content Community Events
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MARKETING STRATEGY
Angel Round: $350,000Need
ForCTO & Developers
Office Space12 months Operation Costs
SalariesExpanded Mobile Platforms
(Android)Marketing
Seed Round: $115,000Raised
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FUNDING
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ANGEL ROUND DELIVERABLES
IOS Version 1.0: June 2014 - Map Interface - Competitions Interface - In-app recording - Social media profile/ following/ search - Business User web portal
iOS Version 2.0: Early 2015 - Complete debug of version 1.0 - Video Importing from camera roll - In app montage editor - User web portal - Brand Profiles/click-thru AdSense
iOS Version 2.1 Summer 2015 - Complete debug of version 2.0
Android Version 1.0: Fall 2014 - Map Interface - Competitions Interface - In-app recording - Social media profile/ following/ search - Business User web portal
Android Version 2.0: Early 2015 - Complete debug of version 1.0 - Video Importing from camera roll - In app montage editor - User web portal - Brand Profiles/ Click-thru AdSense
Android Version 2.1 Summer 2015 - Complete debug of version 2.0
Action Sports Corporations
Technology/Social Companies
Financial BuyerMedia
Organizations
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POTENTIAL EXIT STRATEGIES
TEAM
TEAM
Will Bater Chief Marketing Officer/Co-Founder
Where’s The Rum, Milk and Honey
Bryan Lemster Chief Technology Officer
Halcyon Innovations
AdvisorsAndy Brown: Business Advisor (UBS, Bank of America)
Josh Burwick: Business Advisor (SandHill East,Moore Capital, Goldman Sachs)
Joe DeVito: Industry Advisor (Capital V Productions, MTV Networks)
Bruce Brown: Technology Advisor (Variety, Upstart.LA)
Nick Brown Chief Executive Officer/Co-Founder
Primewizard Productions, Comedy Central, Wendel
Sam Gass Chief Financial Officer/ COO/Co-Founder
Global Giving, WHDH, EAPD, OFA
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ANGEL ROUND LINE BUDGETYear 1: 2014-2015 Salaries• Founder salaries (3) – 54K----------$54K
Development/ Technology Expenses• Server expenses- Rackspace Program 60K• Development Costs 67K ----------$120K
Operations Costs• Office Space/ maintenance – 36K• Legal Fees – 20K• Accounting Fees- 5K----------$61k
Marketing• Video Content for web distribution- 15K• Tricky Events/ Contests- 15K• Travel- 10K• Hard Goods for distribution- 10K• Top Tier Talent- 65K----------$115K----------
$350K
