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An overview of the need to change to becoming a social business, agile and flexible using adaptive networks and agile strategies to effectively compete.
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Developing a Social StrategyOur connected future – forever social
We can produce
We have reach
We can share
It is evolving…fast
The Open Economy• New business models based
on collaboration, co-creation & sharing
• Transparency as a normal practice
• Conversations (two way communication)
• Open interfaces to partners, vendors, suppliers, customers
• Common technology and business standards
• Service and Experience Mentality
• Captures the social context of media consumption
• Always within 1 meter reach• Always-on, inter-connected• Available at the exact point and time of
inspiration• Built-in payment options• Offers most accurate audience measurement
Behaviours
Behaviours and Myths
What We Do?
Source: Altimeter
Think about their reasons…
It’s about people still
Lurker
Socializer
Mixer
Buddy
Critic
Publisher
What is social behaviour
The future of Business
BUT Companies are facing problems
• Social media is evolving fast– Social platforms…new and changing– Social software…social listening, CRM,
publishing…the ‘tools’ are changing
• Many choices but which is right• Working with old marketing models• Systems that can’t scale• Strategies that don’t have integrated
social elements
Need a framework
Key To Success
Set the Strategy
Key To Success
Values based matrix – Philip Kotler (marketing 3.0)
From Conversation to Customer
Conversations
Participation
Engagement
Customers
Interaction
Mobile
Ads
PPC –
Search
Marketing
Paid
Media
A customer journey is often not linear and therefore they may move across different stages dependent on service/product/price/market/experience/customer……
ForumsShared content Social media
Influencer relationsPR
RSS
Earned Media
WOM
Conversations
Participation
Engagement
Customers
Interaction
From Conversation to Customer
websiteOwned media
Conversations
Participation
Engagement
Customers
Interaction
From Conversation to Customer
A customer journey is often not linear and therefore they may move across different stages dependent on service/product/price/market/target customer……
Conversations
Participation
Engagement
Customers
Interaction
websiteOwned media
ForumsShared content Social media
Influencer relationsPR
RSS
Earned Media
WOM
Mobile
Ads
PPC –
Search
Marketing
Paid
Media
Evolution or Step Change
Evolution or Step Change
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