Tribal Ddb Brussels Digital Inspiration

Digital inspiration

©2010 Tribal DDB Worldwide

Tribal creates global branded experiences that inspire people to demand your brand.


One of our greatest strengths is our connectivity across our expansive global network.

Friday, April 7, 2023 3


People’s behavior is changing, no?

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©2010 Tribal DDB Worldwide©2010 Tribal DDB Brussels Friday, April 7, 2023 5

http://www.retrevo.com/content/blog/2010/03/social-media-new-addiction%3F






Life of 12 – 24 year olds

“Surveying the Digital Future” A Project of Center for the Digital Future-USC Annenberg School, 2009

©2010 Tribal DDB Worldwide©2008 Tribal DDB Worldwide©2008 Tribal DDB Worldwide

Will never read a newspaper but attracted to some magazines



Will never own a land-line phone (and maybe not a watch)



Will not watch television on someone else’s schedule much longer



Trust unknown peers more than experts



For first time willing (2005) to For first time willing (2005) to pay pay for digital content. Never for digital content. Never before. before.



Little interest in the source of information and most information aggregated.



Community at the center of Internet Community at the center of Internet experience experience



Think not interested in Think not interested in advertising or affected by brand, advertising or affected by brand, but wrong. but wrong.



Everything will move to mobile

““Surveying the Digital Future” A Project of Center for the Digital Future-USC Annenberg School, 2009 Surveying the Digital Future” A Project of Center for the Digital Future-USC Annenberg School, 2009


Television dominates less than any generation before



Want to move content freely from platform to platform with no restrictions



Want to be heard (user generated) Want to be heard (user generated)

““Surveying the Digital Future” A Project of Center for the Digital Future-USC Annenberg School, 2009 Surveying the Digital Future” A Project of Center for the Digital Future-USC Annenberg School, 2009


Use IM. Think e-mail is for their parentsUse IM. Think e-mail is for their parents


©2010 Tribal DDB Worldwide©2010 Tribal DDB Brussels

Gisteren in De Standaard: “De jeugd in cijfers”

• Zowat alle jongeren onder de 18 jaar wonen thuis, bij hun ouders. De scharnierleeftijd ligt rond de 25 jaar.

• Van de groep jongeren die nog thuis wonen, heeft bijna een kwart gescheiden ouders.

• Eén op vijf minderjarige tieners heeft een lief. Van zij die er geen hebben, heeft de helft al eens een lief gehad.

• Meer meisjes dan jongens hebben een relatie. Leerlingen uit het bso zijn er ook sneller bij dan andere leerlingen.



So what about advertising / marketing?

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http://gapingvoid.com/


The future of marketing

Heavily influenced by www.paulisakson.com

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The future of marketing is not about doing and saying things to

people

The future of marketing is about The future of marketing is about doing things with and for peopledoing things with and for people


The future of marketing is collaborative



The future of marketing is generous



The future of marketing is generous



The future of marketing is experimental



The future of marketing is experimental



The future of marketing is helpful


http://www.youtube.com/watch?v=7VZoDmqcZ34


The future of marketing is imaginative



The future of marketing is immediate



The future of marketing is supportive



The future of marketing is playful









The future of marketing is customizable


http://www.youtube.com/watch?v=lBvtANapQwU


The future of marketing is informative



The future of marketing is honest









The future of marketing is redeeming



The future of marketing is redeeming


http://www.operationkerplonk.com.au/


The future of marketing is adaptable



The future of marketing is local



The future of marketing is local



The future of marketing is well-informed



The future of marketing is participatory


http://www.mustdrinkmoremilk.com/


The future of marketing is adventurous


http://www.youtube.com/watch?v=tEqJV1acgN4


How can we get there?

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DEMOGRAPHIC PROFILE REPORT Geography : Belgium

FACEBOOK.COM Location : All LocationsTime Period : November 2009Base : Total AudienceMedia : FACEBOOK.COMDate : 1/12/2010

Target Audience

Total Internet FACEBOOK.COM

Target Audience

(000)

% Compositio

n Unique Visitors

Target Audience

(000)% Reach

Total Minutes

(MM)

Total Pages Viewed (MM)

Persons - Age Persons: 15+ 5,546 100.0 3,458 62.4 638 1,220 Persons: 18+ 5,174 93.3 3,175 61.4 586 1,103 Persons: 25+ 4,432 79.9 2,597 58.6 476 874 Persons: 35+ 3,375 60.9 1,820 53.9 325 592 Persons: 45+ 2,150 38.8 1,083 50.4 183 330 Persons: 15-24 1,113 20.1 861 77.3 162 346 Persons: 25-34 1,057 19.1 777 73.5 150 282 Persons: 35-44 1,225 22.1 737 60.1 143 262 Persons: 45-54 1,116 20.1 601 53.8 103 190 Persons: 55+ 1,034 18.6 482 46.7 80 139



http://blog.cmbinfo.com/why-social-media-matters-to-your-business/



Facebook Cases

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Digital planning

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http://darmano.typepad.com/logic_emotion/2008/10/the-corporate-s.html





Thank [email protected]

[email protected]

http://www.facebook.com/geertdesager

http://twitter.com/geertdesager

http://www.slideshare.net/geertdesager

http://be.linkedin.com/in/geertdesager

http://delicious.com/geertdesager

http://brandopia.wordpress.com

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Credits for photosSlide 9: http://www.flickr.com/photos/littleimage/3170179811/Slide 10: http://www.flickr.com/photos/bitzcelt/2589377492/ Slide 11: http://www.flickr.com/photos/aaronescobar/2170448724/Slide 12: http://www.flickr.com/photos/karlhavard/3104840852/ Slide 13: http://www.flickr.com/photos/cayusa/2941045084/ Slide 14: http://www.flickr.com/photos/disposablehero/273616328/Slide 15: http://www.flickr.com/photos/mallix/2586969604/ Slide 16: http://www.flickr.com/photos/les_izmore/523016701/Slide 17: http://www.flickr.com/photos/pranavsingh/1311922613/ Slide 18: http://www.flickr.com/photos/paleishmael/2069947240/ Slide 19: http://www.flickr.com/photos/matthamm/2945559128/ Slide 20: http://www.flickr.com/photos/olivierclaurent/267335458/Slide 26: http://www.flickr.com/photos/andy_s/294425665/

And thanks for the inspiration from:http://www.slideshare.net/chrisshttp://www.slideshare.net/paulisakson http://www.slideshare.net/darmanohttp://www.slideshare.net/helgetenno

Business

Tribal Ddb Brussels Digital Inspiration