s 5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014

  • View
    2.144

  • Download
    4

Embed Size (px)

DESCRIPTION

Check out our handpicked selection of 5 crucial South & Central American Consumer Trends for 2014. From CIVICSUMERS to STATUS SMARTS to PROTECTIVE TECH…

Text of s 5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014

  • 5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014

    trendwatching.coms December 2013 SOUTH & CENTRAL AMERICA TREND BULLETIN

    trendwatching.com/southcentralamerica/trends/5trends2014

  • STATUS SMARTS Smart is the new status symbol.

    CIVICSUMERS People-powered change: one city at a time.

    BITTER TRUTHS Why consumers will welcome facing reality. However ugly.

    PROTECTIVE TECH Why in 2014, brands should protect and serve.

    LIFE: ON DEMAND 2014: year of the time savior.

    1.

    2.

    3.

    4.

    5.

    5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014www.trendwatching.com/southcentralamerica 2

  • THIS IS jUST A SHORT ExTRACT. READ THE FULL TREND BULLETIN (FOR FREE!) www.trendwatching.com/southcentralamerica/trends/5trends2014/

    5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014www.trendwatching.com/southcentralamerica 3

  • STATUS SMARTS Smart is the new status symbol.

    1

    The online world has made information abundant; savvy entrepreneurs are the new rock stars; the new, better-educated middle classes are seeking continued personal development and fulfillment. In 2014, rising numbers of South & Central American consumers will embrace brands that assist them in their thirst for smarts.

    5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014www.trendwatching.com/southcentralamerica 4

  • Burger King & AlfaguaraBooks replace toys in kids menu

    5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014www.trendwatching.com/southcentralamerica 5

  • Easy Taxi Cab firm turns taxis into traveling libraries

    5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014www.trendwatching.com/southcentralamerica 6

  • SocialLab: Puentek Bus Mobile innovation lab brings 3D printing to young people across Latin America

    5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014www.trendwatching.com/southcentralamerica 7

  • Red Balloon: Celebrity Grammar Cops Language school students teach English to celebrities through Twitter

    5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014www.trendwatching.com/southcentralamerica 8

  • South & Central America includessixout of the top 10 countries where consumers say they are more willing to buy products and services from companies that support education (Colombia:90%, Brazil & Venezuela:88%, Peru:87%, Chile83%).- Nielsen, September 2013

    5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014www.trendwatching.com/southcentralamerica 9

  • CNALanguage school offers online English course via supermarkets

    5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014www.trendwatching.com/southcentralamerica 10

  • CIVICSUMERS People-powered change: one city at a time.

    2

    In 2014, urban consumers will agitate for and look to effect change. Fueling this trend in 2014? Social media. Far from being a trivial distraction, the regions frustrated CITYSUMERS will turn to social media to accelerate their demands.

    5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014www.trendwatching.com/southcentralamerica 11

  • Benefeitoria: Rio+Crowdsourcing platform implements ideas for urban improvement

    5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014www.trendwatching.com/southcentralamerica 12

  • Post Fumaa Preta Citizen-created app allows users to denounce polluting vehicles

    5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014www.trendwatching.com/southcentralamerica 13

  • MVS Television: Los Supercivicos TV comedy confronts bad urban practices in Mexico City

    5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014www.trendwatching.com/southcentralamerica 14

  • Imagina na Copa: Coque (R)Existe Media education empowers Recife residents to fight exploitation

    5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014www.trendwatching.com/southcentralamerica 15

  • 100 en 1 da: Santiago 100+ citizen initiatives enacted in 1 day to enhance life in Chilean capital

    5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014www.trendwatching.com/southcentralamerica 16

  • 89%of Brazilians use social media to engage with companies around their cSr initiatives.- Cone, July 2013

    5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014www.trendwatching.com/southcentralamerica 17

  • Antofagasta: Malon UrbanoEvent brings Chilean residents together to discuss urban issues

    5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014www.trendwatching.com/southcentralamerica 18

  • BITTER TRUTHS Why consumers will welcome facing reality. However ugly.

    3

    In 2014, increasing transparency brings awareness of social issues to ever more consumers. One result? More consumers will look to brands to move beyond gentle, soft (read: avoidable and weak) campaigns and launch unexpected, jarring, risky initiatives that grab their attention and (better yet) demand action.

    5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014www.trendwatching.com/southcentralamerica 19

  • Teto: InvisigramCelebrities donate Instagram accounts to highlight poverty in Brazil

    5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014www.trendwatching.com/southcentralamerica 20

  • BRMalls & Social Solidarity Fund The Empty Shop

    5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014www.trendwatching.com/southcentralamerica 21

  • 82% of consumers in Latin America believe that companies should be involved in improving peoples well-being and quality of life, yet only 46% think brands work hard to do so.- Havas, July 2013

    5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014www.trendwatching.com/southcentralamerica 22

  • DomundSupermarket shoppers confront food poverty in Peru

    5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014www.trendwatching.com/southcentralamerica 23

  • PROTECTIVE TECH Why in 2014, brands should protect and serve.

    4

    With safety and personal risk both online and offline remaining a core concern for many consumers, brands looking for a focus for their technology innovation in 2014 should start by targeting threats to personal safety, in whatever form.

    5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014www.trendwatching.com/southcentralamerica 24

  • Assegurar Te ConsultoriaPanic Button for Argentinean women at risk of domestic violence

    5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014www.trendwatching.com/southcentralamerica 25

  • 70% in South & Central America agree that the world is increasingly hostile and uncertain, versus 66% globally; including 83% in Argentina and 74% in Mexico.- Futures Company, November 2012

    5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014www.trendwatching.com/southcentralamerica 26

  • Mexico Police Department: PF MvilApp connects Mexicans directly with local road safety authorities

    5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014www.trendwatching.com/southcentralamerica 27

  • Alerta Hogar Mujer App against domestic violence

    5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014www.trendwatching.com/southcentralamerica 28

  • La Polar Pay with your fingerprint

    5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014www.trendwatching.com/southcentralamerica 29

  • Banco do BrasilPiloting biometric ATMs

    5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014www.trendwatching.com/southcentralamerica 30

  • LIFE: ON DEMAND 2014: year of the time savior

    5

    One result of the maturing South & Central American consumer arenas? In 2014, convenience will be front and center as busy urban consumers increasingly expect LIFE: ON DEMAND. Think products and services in hyper-convenient formats, instantly accessible, easy-to-navigate channels, and most of all a relentless sense of control and achievement.

    5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014www.trendwatching.com/southcentralamerica 31

  • SkipoApp waits for users on customer service calls

    5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014www.trendwatching.com/southcentralamerica 32

  • The number of convenience stores in Mexico increased 56% in the five years to 2012, to 12,720 units.- Euromonitor, May 2013

    56%

    5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014www.trendwatching.com/southcentralamerica 33

  • TidyGym kit rental service in Mexico

    5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014www.trendwatching.com/southcentralamerica 34

  • ReservagasReserve shopping mall parking space in advance

    5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014www.trendwatching.com/southcentralamerica 35

  • LimelockerDrop off dirty clothes in a locker

    5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014www.trendwatching.com/southcentralamerica 36

  • Po To Go Brazilian bakery opens drive-through stores

    5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014www.trendwatching.com/southcentralamerica 37

  • THIS IS jUST A SHORT ExTRACT. READ THE FULL TREND BULLETIN (FOR FREE!) www.trendwatching.com/southcentralamerica/trends/5trends2014/

    5 CRUCIAL SOUTH & CENTRAL AMERICAN CONSUMER TRENDS FOR 2014www.trendwatching.com/southcentralamerica 38

  • 1.