Hospitality Trends

Jay NaatzKassidy LemmingerBaillye Durkin

Hospitality Marketing and Sales 001

Outline of Seat ID

• Historical overview• Reported Impacts• Reach and Scope

• Hospitality Industry Examples• Outside our Industry• Professional Interview• Potential Impacts

History

• Founders: Sani Sanilevich and Eran Savir

• “The Spark”o 2011o 2012

• Spreading out to other companies:o Satisflyo KLM Meet and Seato Facebelto Planelyo MHbuddy

• Aerosvit: first company to partner with

Reported Impacts

• Communication: faster• Cuts on cost• Revenue Generator• Marketing Enhancer • Qualities of Social Seating

o Mathematical Algorithms o People choseno Suggestions

Reach and Scope

• Online Dating• Foursquare and Loopt

o Appo Keeping tabs on Peopleo Things to do/People to see

• Hospitality Industryo Railroad Transportationo Sporting eventso Hotelso Music events

Hospitality Industry Examples

• Aerosvito Nov 13th 2012-Contracto Minimal to Expansiono Impressions

• Ticketmastero Competition-Copying ideao Worldwide connectiono Easy access and completely virtual

Outside our Industry

• Foursquare o “Checked-In” featureo Helpful hints, coupon, special offers

• Loopedo GPS featureso Shop aroundo Reservations and helpful hints

Professional Interview

• Eran Saviro Future Impactso Privacy Issues• Stalking• Information Sharing

o How it’s being reached out to Public