the WOMM CompanyThe X - Channel Marketing Company

Word of mouth is the best medium of all.

-quoted in Bill Bernbach Said (1989), DDB Needham Worldwide.

In 2008 trender is launched as:

– a “bridge” between the offline and online channels

– a “connection” between consumers

and companies

What is trender?

An online application that allows marketers to conduct and measure structured Word of Mouth Campaigns, drive sales, build new communities of brand evangelists and gather consumer insights and feedback about brands.

How it works

Now, for the first time in Romania companies can book consumer to consumer conversations

trenders love to talk about brands and recommend products after testing it

We can get them to do this for companies -online and face to face - in measurable ways

The Market facts

90% of consumers trust recommendations from family and friends

67% of the economy is influenced by Word of Mouth

70% of consumers trust other consumer opinions posted online

More than third respondents generated a lot of recommendations in the last 3 months, for at least one of the 10 categories of products and services reviewed

Competitiontrender is the only Word of Mouth Marketing Company on the national market

In Europe the main competitor is trnd, in the US there is buzzagent.com

Strengths: • “First on market” • strong operational and technological know-how• streamlined processes both online and offline

Some Facts

7000 users in Romania

69% female and 31% male, between the ages 18 — 35, with higher education level and average and above average incomes

40% of all trender members read blogs and 30% run their own blog

Valuable Key Accounts

Since late 2008, trender has implemented WOM campaigns for clients such as:

Whiteland, EuroWeb, or Editura Publica

Making marketing a better place for marketers and consumers

The consumer is in charge now, One to One communication is crucial and leads to a segmenting of the marketing communication Different communication on different channels with different people

Trender Evolution

A X-channel publishing platform for marketing campaigns

MOBILE

SMS

EMAIL

NEW

SLETTER

TWITTER

FACEBOOK MIC

ROSI

TE

VIDE

O &

IM

AGES

More facts

Idea – marketing mix, 360,

Multichannel

Team – Strong International

Experience (De, Ch, AT, US, RO)

More facts

Market

– Romania (Proof of Concept), international roll out (German speaking Europe).

More facts

Monetization - SaaS for endcustomers

and resellers

More facts

Investment

Business Development

Extending the actual platform to a SaaS white label solution and adding further Marketing channels to sustain a true x-channel application

Sales and local presence in Bucharest (Romania) as well as in 2 cities in Europe (preferably London and Berlin or Munich)

During the same period further growth will be covered by income generated by sales activities, especially from UK and Germany

Who we are

The epoint team developed and supports the technology engine of trender

Cristiana  Stiuca  Marketing  Communication  Specialist  

Giorgiana  Petre  Chief  Marketing  Officer  

Ovidiu  Banica  Founder  and  strategic  advisor