Embed Size (px)
Citation preview
Simplifying the Travel Industry
INTELLIGENCE BEYOND DATA WE SIMPLIFY THE TRAVEL INDUSTRY
A BETTER TRAVEL EXPERIENCE WE ENABLE TRAVEL COMPANIES TO PROVIDE EXCEPTIONAL EXPERIENCES
WHAT
HOW
WHY
INTELLIGENT APPS FOR THE TRAVEL INDUSTRY
INTELLIGENCE BEYOND DATA USEFUL INSIGHT ON TOP OF GREAT TECHNOLOGY
A BETTER TRAVEL EXPERIENCE COMPANIES WILL - KNOW AND UNDERSTAND THEIR CLIENTS, - INCREASE REPUTATION AND REVENUE - PROVIDE EXCEPTIONAL EXPERIENCES
321
ENGINE & ALGORITHMDATA FROM TERRITORIES & 3RD-PARTY
APPLICATIONS
TRAVEL APPEAL DEVELOPED BUSINESS INTELLIGENCE APPS FOR TRAVEL INDUSTRY
THE ENGINE ANALYSES HUGE AMOUNTS OF DATA IN REAL TIME: - REPUTATION & SENTIMENT - CONTEXTUAL DATA FROM TERRITORIES - DATA FROM 3RD-PARTY SERVICES
INTELLIGENCE BEYOND DATA
DATA SOURCES
GU
EST
REPU
TATI
ON
CH
ANN
ELS
WEB
& S
OCI
AL
CHAN
NEL
S
Web
Blog
CON
TEXT
UAL
DATA Weather, Prices,
Events, etc.. 3rd Party-App
PROBLEM
THERE ARE BILLIONS OF TRAVEL RELATED DATA OUT THERE, BUT GETTING USEFUL INSIGHT OUT OF THEM IS AN EXTREMELY DIFFICULT TASK FOR COMPANIES.
SOLUTION
WE GATHER AND ANALYZE DATA FROM DESTINATIONS AND BUILD CLEVER APPS WHICH PROVIDE REAL TIME ACTIONABLE INSIGHTS TO EVERY SINGLE BUSINESS IN THE TRAVEL INDUSTRY.
? !
PRODUCT LINEUP
HOTEL
HOTEL GROUPSB&B
HOSPITALITY
DMOs
DESTINATIONS
MUSEUM GROUPS
MUSEUMS
MUSEUMSRESTAURANTS
GROUPS
RESTAURANTS
Dashboard
My Dashboard
+ New Dashboard
Post & Reviews
Analysis
Prices
6
26
4
Find Report
Tips
Task
Index
79/100 -0.3% Compared to previous week
Borgo Brufa SPA Resort TAI Score
Borgo Brufa SPA Resort
EsportaEmail
Most talked-about topics by your guests
Sentiment 50%Breakfast
Sentiment 50%Food
Sentiment 20%GiftSentiment 50%
Restaurant
Sentiment 10%PlaceSentiment 50%
DishesSentiment 50%
Staff
Sentiment 50%View
Unread Reviews
With average sentiment of 62%
6Negative to Reply
29 -4 Compared to Previous Week
Hot Country
10 Reviews in the last month
Sentiment
-2 Compared to Previous Week
87% hola
Positive Trends
WiFi
Dinner
Concierge
107
48
25
Topic Mentions
Negative Trends
Bed
Pool
Reception
15
8
5
Topic Mentions
Suggested Price for Mon. 17th October
+25€ compared to your hotel price on Booking.com
120€
140€130€120€110€100€90€80€
120€
87/100
Reputation
82/100
Reputation
71/100
Reputation
3266
Community Social
-2 Compared to previous week
14 new users
9
3
2
Add new widget+
Mar 29, 2015-Apr 28, 2015
HOSPITALITY
RESTAURANTS
MUSEUMS
INTELLIGENCEREAL TIME
SYSTEM
ACTIONABLE INSIGHTS
The number of german people who are reviewing and talking about your hotel on social media is increasing, but your website doesn't have german translations yet… It’s time to work on this!
During the last 3 months, your russian guests who travelled with their partner, increased by 24%. They love your localization near shopping district. Have you thought to increase promotions for such specific market?
Two of your competitors Hotel *** & *** increased their average prices for Thu 12 March and both have a lower Reputation Score than you… double check your prices!
The increase on kindness of your staff in the last 2 months resulted in a better satisfaction of your guests, especially french guests who travelled with their families. Well done!
DestinationsReport Admin
DESTINATIONS
Jazz Festival produced a 13% better sentiment compared to other events in first quarter 2015, increasing the reputation of The Destination by 22% and also hotels average prices go up by 15%.
In the last three months, canadian tourists are growing and seem to be generally more satisfied by services offered in your destination. On the other hand they complain that is very difficult to find Free Wi-Fi in hotels and restaurants.
INTELLIGENCE BEYOND DATA.
1
BEYOND ANALYTICS
2
BEYOND REPUTATION
ANALYTICS
MEANINGFUL
DATA ABOUT MY INDUSTRY
DIGITAL ECOSYSTEM
CONTENT STRATEGY
HOW YOU
COMMUNICATE
BEYOND ANALYTICS
FROM ANALYTICS
TO ANSWERS
JUST DATA
A LOT OF DATA…
DIGITAL ECOSYSTEM
CONTENT STRATEGY
CONVERSATIONS WEB & SOCIAL
REPUTATION (REVIEWS)
ANSWERS
TAILOR MADE FOR EACH BUSINESS
MEANINGFUL
DATA ABOUT MY INDUSTRY
Actionable insights Useful tips,
Clever suggestions
Clear trends about you and your
competitors
JUST DATA
A LOT OF DATA…
CONVERSATIONS WEB & SOCIAL
REPUTATION (REVIEWS)
DIGITAL ECOSYSTEM
CONTENT STRATEGY
REPUTATION
HOW YOU
COMMUNICATE
BEYOND REPUTATION
FROM REPUTATION
TO APPEAL
DIGITAL ECOSYSTEM
CONTENT STRATEGY
CONVERSATIONS WEB & SOCIAL
REPUTATION (REVIEWS)
APPEAL
MILESTONES
TRAVEL APPEAL WAS BORN IN
H-FARM
FIRST MEETING WITH CORE TEAM
TRAVEL APPEAL ENGINE V.1.0 WAS LIVE!
AND WE START SELLING DATA AND ANALYSIS BASED
ON OUR ALGORITHM
INDEX v0.9b WAS LIVE AND WE
OPEN THE BETA TEST PROGRAM
WE LAUNCH INDEX1.0 AND WE
START TO SELL
UNICREDIT BANK SIGN A DEAL TO USE OUR SCORE, RESELL INDEX TO THEIR
CLIENTS,AND ACQUIRE 10% OF
TRAVEL APPEAL
22/11/2013 01/09/201430/01/2014 01/12/2014 30/01/2015
WE START SELLING IN EU+UK
MARKET
INDEX2.0b BASED ON PAAS TECHNOLOGY
READY
DESTINATION1.0 IS READY! WE ROLL OUT AN INDEX1.5 MAJOR
UPDATE AND WE START WORKING TO INDEX2.0
WE START WORKING WITH BESTWESTERN ITALIA & Sì HOTELS
WE START WORKING WITH
STARHOTELS
DESTINATION0.9b WAS LIVE AND WE SIGN A DEAL WITH LUGANO TOURISM
BOARD
15/01/2016 31/10/201530/12/2015 30/10/2015 30/09/2015 30/05/2015
30/03/2015
WE SIGN AN AGREEMENT WITH AIRBNB ITALY FOR
GIVING A SPECIAL EDITION OF INDEX TO ALL THEIR
“SUPER-HOSTS”
TRAVEL APPEAL WAS CHOSEN BY MINISTRY OF
TOURISM OF ITALY TO MONITOR SOCIAL ACTIVITY AND REPUTATION OF THE
MOST IMPORTANT ITALIAN MUSEUMS
WE CHANGE BUSINESS MODEL AND THE BASIC VERSION OF INDEX WILL
BECOME FREE
FIRST RELEASE OF THE MOBILE EXPERIENCE
AND OF A NEW VERSION OF SEMANTIC
ENGINE & MACHINE LEARNING PLATFORM
STARTING TO INTEGRATE 3RD-PARTY
WIDGET & DATA
INDEX2.0 FULL RELEASE
INDEX2.0 MOBILE APP IOS/ANDROID
04/11/2015
January 2016
INDEX 2.0 READY,INDEX MUSEUM READY
January 2016 February 2016January 2016 May 2016 Late May 2016March 2016
Destinations
2.0!Museum
VENUES MONITORED:
FACTS & NUMBERS
2.700 FREE
USERS
420 BNB, HOTEL
& RESTAURANTS CLIENTS
10 PARTNERS
& RESELLERS
6 DMO &
TERRITORIES CLIENTS
39 MUSEUMS CLIENTS
Q1 2015WE START SELLING IN:
150K
updated 24.02.2016
SUCCESS STORIES
FROM 0 TO 100TRAVEL APPEAL INDEX SCORE
Unicredit is one of the most important italian and european bankS. By acquiring part of Travel Appeal's equities, it has started selling our tools and nowadays TAI Score is used by Unicredit as a credit rating parameter to evaluate businesses health in travel industry.
Success Story
The Italian Ministry for Tourism and Culture chose Travel Appeal to build a tool which goal is to monitor web sentiment and satisfaction about the 20 Italian national museums. Travel Appeal created "Travel Appeal for Museums": it's the first time a national tourism board adopts a tool to analyse the digital appeal of its cultural attractions.
Success Story
Lugano District's Tourism Board is currently using Destinations by Travel Appeal to analyze tourist appeal and reputation for its own territory. Thanks to Travel Appeal's analysis, new destination marketing strategies will take place.
Success Story
During the challenge to become the European Capital of Culture for 2019, Travel Appeal collected and published big data related to the 6 cities running for the title, showing highlights and trends. The analysis was so accurate, Travel Appeal anticipated the final winner: Matera.
EUROPEAN CAPITALOF CULTURE 2019
Success Story
simplicity is the ultimate sophistication”“
MIRKO LALLIFounder & CEO
ALESSIO SCHIAVELLICTO
PASQUALE STROIAAnalyst
MARIO ROMANELLI
Creative Director
GIULIO MURATORISenior Project Manager
FAUSTO MAGLIA
Business Developer
MARCO BRONZI
INDEX Product Manager
GIANNI BECONCINIInbound Marketing Manager
FRANCESCO TERZINI
UX Manager
@mkl
@a_schiavelli
@pasqualestroia
@fterzini
@giuliomura
@marcobronzi
@giannibeconcini
@faustomag
@identitag
CORE TEAM
TECH TEAM
MATTEO SPAMPANISoftware Engineer
EDGAR GOMEZBack-end developer
Solutions ArchitectJACOPO CAPPELLI
MKTG TEAM
VINCENZO RIZZAFront-end developer
ALBERTO BINIFront-end developer
Natural Language EngineerLORENZO DE MATTEI
GIULIA MANTENUTOEvent & Communication Manager
@magiuliama
LEONARDO PIRASStrategic Marketing
@pirassic
ADVISORS / INVESTORS
GIANCARLO CARNIANIHotel Manager and founder of BTO - Buy Tourism Online
RICCARDO DONADONH-Farm Founder & Chairman
ROBI VELTRONIHotel manager and officinaturistica.it owner
ROBERTO BONANZINGA
MASSIMILIANO VENTIMIGLIAHead of Investment Division at H-FARM & Co-founder and Investment Partner at InReach Ventures
H-ART CEO & Founder
EFRAT JUDOVITSBusiness Development & Innovation at Playtech (former Deloitte, Xcuse, Ernst & Young)
it.linkedin.com/in/giancarlo-carniani-94a077a
it.linkedin.com/in/rdonadon
it.linkedin.com/in/robiveltroni
uk.linkedin.com/in/bonanzinga
it.linkedin.com/in/massimilianoventimiglia
il.linkedin.com/in/efrat-judovits-480b708
