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Digital Asset Management: delivering brand communications to the market after the rebrandIn 2011 Eurostar unveiled their new brand. As part of the strategic planning process for this rebrand, Eurostar looked at how the new identity and marketing communications would be distributed and managed across their multiple channels and stakeholders so that brand recognition and consistency were maintained. Eurostar share the key factors for a successful brand launch and the secrets of their brand management going forward.Lydia Shalet, Eurostar, brand teamJens Lundgaard, Brandworkz, CEO
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© 2011 GlobusMedia Ltd
Rebrand and roll out
Jens Lundgaard, Brandworkz & Lydia Shalet, Eurostar
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“The identity has been designed to adapt and evolve in line with our business and
is very much a symbol of change, not a change of
symbol.”
Nick Mercer, Commercial Director, Eurostar
“Our brand personality will be consistent wherever our customers interact with us.”
Emma HarrisSales and Marketing Director, Eurostar
TV advert
© 2011 GlobusMedia Ltd
Jens Lundgaard, BrandworkzLydia Shalet, Eurostar
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