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Training Trends for 2010: How to Embrace the New Training Landscape

Training Trends for 2010: How to Embrace the New Training Landscape

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Hear Claire Schooley, senior analyst at Forrester Research, discuss how organizations are reassessing their training strategy to meet the needs of the current business climate. Topics include economic constraints, multigenerational and global trainees and making use of social media.

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Page 1: Training Trends for 2010: How to Embrace the New Training Landscape

Training Trends for 2010: How to Embrace the New Training Landscape

Page 2: Training Trends for 2010: How to Embrace the New Training Landscape

2010 Trends are about interaction

Low-end video

Social networks

Configuration

Finding appropriate

content

Podcasts and

blogs

High-end video

Virtual classroom/webinar

Mobile

Simulations and

virtual labs

Social learning

Expertise location

3D learning

Page 3: Training Trends for 2010: How to Embrace the New Training Landscape

3 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

Agenda

• Economic demands on learning will continue

• Multigenerational workforce is the norm

• Business alignment is critical to survival

• Social media is an essential part of learning

• Recommendations

Page 4: Training Trends for 2010: How to Embrace the New Training Landscape

4 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

Agenda

• Economic demands on learning will continue

• Multigenerational workforce is the norm

• Business alignment is critical to survival

• Social media is an essential part of learning

• Recommendations

Page 5: Training Trends for 2010: How to Embrace the New Training Landscape

5 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

Employees need to get smarter faster

• Curtailed travel, fewer face-to-face training events, decreased custom production, and fewer training staff present a learning challenge

• Technology helps address the problem– Classroom content moves online

– Virtual classroom and webinar experiences grow

– Internal webcasts or podcasts developed by subject matter experts (SMEs)

– Rapid eLearning becomes the authoring tool of choice

– Off-the-shelf content provides multimedia learning

– Online knowledge centers provide worker information

– Social tools allow almost immediate connections

Page 6: Training Trends for 2010: How to Embrace the New Training Landscape

6 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

The meaning of eLearning expands

Source: August 2007 “Informal Learning Connects With Corporate Training Programs ”

Page 7: Training Trends for 2010: How to Embrace the New Training Landscape

7 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

ASTD data shows average learning expenditure as a percentage of payroll

Source: 2009 ASTD (American Society for Training and Development) State of the Industry Report

Page 8: Training Trends for 2010: How to Embrace the New Training Landscape

8 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

ASTD report shows slight pullback in learning expenditure per employee

Source: 2009 ASTD (American Society for Training and Development) State of the Industry Report

Page 9: Training Trends for 2010: How to Embrace the New Training Landscape

9 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

Agenda

• Economic demands on learning will continue

• Multigenerational workforce is the norm

• Business alignment is critical to survival

• Social media is an essential part of learning

• Recommendations

Page 10: Training Trends for 2010: How to Embrace the New Training Landscape

10 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

The complexion of the labor force is changing• The pool for skilled workers has shrunk

• Demographics make managing employees different

» 30 million Millennials are here and 46 million more are coming

» 46 million Gen Xers cannot replace retirees

» 78 million Baby Boomers will be retiring

Page 11: Training Trends for 2010: How to Embrace the New Training Landscape

11 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

Workers today expect. . . • Dynamic technology with social networking

• Flexibility of working remotely or from multiple locations

• Challenging and collaborative work

• Learning specific to the job context and easy to find

• Choices in career paths

• Attractive benefits and a good salary

• Diversity in the workforce

• Commitment to social responsibility and volunteerism

• Work/life balance

Page 12: Training Trends for 2010: How to Embrace the New Training Landscape

12 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

Employees Drive Their Own Learning

Source ; November 2008 “Informal Methods Challenge Corporate Learning”

Page 13: Training Trends for 2010: How to Embrace the New Training Landscape

13 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

Agenda

• Economic demands on learning will continue

• Multigenerational workforce is the norm

• Business alignment is critical to survival

• Social media is an essential part of learning

• Recommendations

Page 14: Training Trends for 2010: How to Embrace the New Training Landscape

14 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

Learning Becomes More Central To Company Processes

May 2008 “How To Create A Comprehensive, High-Impact Learning Strategy”

Page 15: Training Trends for 2010: How to Embrace the New Training Landscape

15 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

The close affinity between Learning and Performance

November 2008 “Informal Methods Challenge Corporate Learning”

Page 16: Training Trends for 2010: How to Embrace the New Training Landscape

16 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

Learning is an ongoing process

Page 17: Training Trends for 2010: How to Embrace the New Training Landscape

17 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

A portal provides online resources

Page 18: Training Trends for 2010: How to Embrace the New Training Landscape

18 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

Many Components Make Up Blended Learning

November 2008 “Informal Methods Challenge Corporate Learning”

Page 19: Training Trends for 2010: How to Embrace the New Training Landscape

19 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

Agenda

• Economic demands on learning will continue

• Multigenerational workforce is the norm

• Business alignment is critical to survival

• Social media is an essential part of learning

• Recommendations

Page 20: Training Trends for 2010: How to Embrace the New Training Landscape

20 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

Enter . . . social networking for learning

•Communities•Expertise location•Internal-type twitter•Blogs•Wikis•Instant messaging

Page 21: Training Trends for 2010: How to Embrace the New Training Landscape

21 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

Ernst & Young responds on Facebook

Page 22: Training Trends for 2010: How to Embrace the New Training Landscape

22 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

Nike provides dualNike provides dual--purpose handheld technology purpose handheld technology

Product information

Learning

Page 23: Training Trends for 2010: How to Embrace the New Training Landscape

23 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

Viewing more informal learning content

Source: www.towardsmaturity.org

Page 24: Training Trends for 2010: How to Embrace the New Training Landscape

24 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

Employee-generated video learning

• Modeled after YouTube, employees can:

– Train sales, customers, and field service on product features.

– Share video with business partners

– Capture corporate knowledge through expert interviews

– Train on processes to distribute expertise

– Celebrate sales wins to inspire and teach

Page 25: Training Trends for 2010: How to Embrace the New Training Landscape

25 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

We will have more blends of formal and informal learning

• Developing formal learning with an attached blog, a forum, or a rating

• Using informal learning resources to support formal course work

– Ask your social networks like Twitter and Facebook for information

– Use Twitter as a back channel during a live or virtual class

– Search employees for people with specific expertise

• Using wikis to improve content by collecting knowledge from a large group

Page 26: Training Trends for 2010: How to Embrace the New Training Landscape

26 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

Recommendations

• Closely examine the trends and develop those that make sense for your business

• Work toward seamless integration among the strategic HCM processes

• Provide resources for people to find information and learn on their own

• Make Web 2.0 part of your learning strategy

• Address the cultural change through executive support and a team of learning champions throughout the organization

Page 27: Training Trends for 2010: How to Embrace the New Training Landscape

Give us a call1-800-372-6207

Send us an email [email protected]

Visit our Websitewww.gotomeeting.com/corp

Follow us on Twitter@gototraining

Give us a call1-800-372-6207

Send us an email [email protected]

Visit our Websitewww.gotomeeting.com/corp

Follow us on Twitter@gototraining

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