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www.securetrading.com | [email protected] | 0800 028 9151 Trading Online – Getting started and how to grow your business Presented by: Matt Shooman Date: 24 th May 2011

Trading Online – Getting started and how to grow your business

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Our presentation at the Let's Talk Buiness event - part of Gwynedd Business Week - held at Bangor University. More details at

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Page 1: Trading Online – Getting started and how to grow your business

www.securetrading.com | [email protected] | 0800 028 9151

Trading Online – Getting started and how to grow your businessPresented by: Matt ShoomanDate: 24th May 2011

Page 2: Trading Online – Getting started and how to grow your business

www.securetrading.com | [email protected] | 0800 028 9151

High street is in decline Lowest sales growth in 2 years

Online growing 18% growth for 2010* Grew 19% year-on-year in April,

Estimated e-retail spend for the month reaching £5.2bn**

40% of SecureTrading merchants reported increased sales in the run up to Christmas ***

Reach more customers Overcomes logistical issues* IMRG Industry Report 2011** IMRG/ Capgemini Sales Index Report: May*** 2011SecureTrading Christmas survey

Why online?

Page 3: Trading Online – Getting started and how to grow your business

Getting started...

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Page 4: Trading Online – Getting started and how to grow your business

www.securetrading.com | [email protected] | 0800 028 9151

What do you need to trade online?

Website

Shopping cart

Internet Merchant ID

Payment Gateway

Getting Started

Page 5: Trading Online – Getting started and how to grow your business

www.securetrading.com | [email protected] | 0800 028 9151

Website

What are the options?

Do it yourself

Employ a Web Developer

Getting Started

Page 6: Trading Online – Getting started and how to grow your business

www.securetrading.com | [email protected] | 0800 028 9151

Shopping Cart

Web developer’s bespoke shopping cart

Purchase off the shelf

Are they integrated with your PSP?

Check with them...

Getting Started

Page 7: Trading Online – Getting started and how to grow your business

www.securetrading.com | [email protected] | 0800 028 9151

Internet Merchant ID

A vital component of any e-commerce operation.

Without this you are unable to trade.

What does it look like? Depends of the acquiring bank

PSPs now offer e.g. SecureTrading Merchant Account Service

Getting Started

Page 8: Trading Online – Getting started and how to grow your business

www.securetrading.com | [email protected] | 0800 028 9151

Payment Gateway

What is a payment gateway?

An e-commerce application service provider service that authorizes payments for e-businesses, online retailers, bricks and clicks, or traditional brick and mortar

Equivalent of a physical point of sale terminal located in retail outlets  Payment gateways protect credit card details by encrypting sensitive

information, e.g. credit card numbers, to ensure that information is passed securely between the customer and the merchant and also between merchant and the payment processor

Getting Started

Page 9: Trading Online – Getting started and how to grow your business

www.securetrading.com | [email protected] | 0800 028 9151

Integration & Products

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Banking Layer SecureTrading Merchant Account Service

Card Issuers

Acquiring Banks

Technical Layer SecureTrading Payment Gateway

API, Xpay or SOAPMerchant Site SecureTrading Payment Pages

American Express, Discover, JCB, MasterCard & Visa

AIB, Bank of Scotland, BMS, B+S, Elavon, EMSCard, HMS, LloydsTSB Cardnet, PostBank, Streamline, etc.

Online OnlineMOTO MOTO

DCCELVGE MoneyiDealIkanoMobilePayPalSofortüberweisungUkash

Page 10: Trading Online – Getting started and how to grow your business

www.securetrading.com | [email protected] | 0800 028 9151

Payment Processing

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Transactions Database

Reporting Database

Settlement Database

The Internet

Reporting and Counter-Fraud Services

SecureTrading Support

Real-Time Counter-Fraud Services

Multi-Currency

128 bit SSL

Au

thorisa

tion

s – A

PA

CS

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Settlements – APACS 29

Payment Gateway

Acquiring Banks

Settlement Delivery System

Debit & Credit CardsMail Order Telephone Order

PayPal & UkashELV, iDeal etc.

Mobile PaymentsRecurring Payments

MERCHANT

MOTO

Online Mobile

3-D SecureAVS & CVV2

Identity CheckAge VerificationCard BIN Check

Fraud Score

Page 11: Trading Online – Getting started and how to grow your business

www.securetrading.com | [email protected] | 0800 028 9151

Other things to think about

Fraud

2010 cardholder-not-present fraud down 10% Down year on year

BUT no reason to be complacent

What else

Page 12: Trading Online – Getting started and how to grow your business

www.securetrading.com | [email protected] | 0800 028 9151

Counter-fraud Services

The basics:

Address Verification System (AVS)

3D Secure - Verified by Visa and MasterCardSecureCode

Security Codes (CVV2, CVC2, CSC)

What else

Page 13: Trading Online – Getting started and how to grow your business

www.securetrading.com | [email protected] | 0800 028 9151

Counter-fraud Services

Additional Counter-fraud service 

Every Payment Gateway has individual counter-fraud servicese.g. SecureTrading’s: Quarantine Service - ability to quarantine suspect transactions

based on pre-set parameters IP banning & BIN range blocking Deferred settlement SecureTrading Identity Check SecureTrading Fraud Score SecureTrading Card Check

What else

Page 14: Trading Online – Getting started and how to grow your business

www.securetrading.com | [email protected] | 0800 028 9151

Logistics – How are you going to get the products to your customer?

Marketing – SEO, PPC, Social Media

Legal – Laws for trading online can be different, need to check

Mobile – Increasingly becoming popular

What else

Page 15: Trading Online – Getting started and how to grow your business

www.securetrading.com | [email protected] | 0800 028 9151

Want to expand your business into Europe? Cannot rely on accepting credit and debit cards to

maximise sales Lack of take-up of credit cards as a method of

payment in: Germany Netherlands Austria and Belgium

4 of the largest e-commerce markets in Europe

Expand into Europe

Page 16: Trading Online – Getting started and how to grow your business

www.securetrading.com | [email protected] | 0800 028 9151

 Why should you?

Access the largest markets in Europe Increase sales by allowing customers to pay with a method

they trust and understand Anyone with access to online banking with one of the

participating banks can use the payment methods straightaway and without charge. There is no need for them to register, download any files or open a special account.

Reduce the risk of chargebacks with iDeal and Soförtuberweisung. In fact payments made with iDeal are guaranteed and cannot be reversed.

Reduced risk of bad debt and lost stock from card fraud.

Benefits of European Payment Methods

Page 17: Trading Online – Getting started and how to grow your business

Who we are...

Overview

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Page 18: Trading Online – Getting started and how to grow your business

www.securetrading.com | [email protected] | 0800 028 9151

About SecureTrading

Established & Independent Established in 1997 One of the longest

established PSPs in Europe UK’s leading independent

PSP

Scalable & Flexible Fully scalable Fully hosted or client hosted

payment pages Multi-Channel Payments Systems process in excess of

25m transactions

Secure & Reliable 100% reliable – guaranteed PCI DSS Level 1 Accredited 3-D Secure across all

acquirers Blue chip merchant base

across a variety of sectors

Growing Fast Transactions processed

grown over 30% in last 12 months

Expanding into Europe & US Merchants growing faster

than industry*

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*Compared to IMRG E-Retail Index

Page 19: Trading Online – Getting started and how to grow your business

www.securetrading.com | [email protected] | 0800 028 9151

Payment Processing Accept credit cards and debit cards 100% guarantee on the availability of our payment gateway Reduced acquiring rates through Merchant Account Service

Alternative Payment Methods European methods such as ELV, iDeal and

Sofortüberweisung PayPal & Ukash

Counter-Fraud Services BIN range checks via Card Check Risk assessment via Fraud Score Identity & Age Verification

Reporting MyST - Real-time multi-user transaction management

system

Constellation of Services

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Page 20: Trading Online – Getting started and how to grow your business

www.securetrading.com | [email protected] | 0800 028 9151

Clients

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Page 21: Trading Online – Getting started and how to grow your business

Questions & Answers

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Page 22: Trading Online – Getting started and how to grow your business

Thank-You

Matt ShoomanCorporate Sales Manager

[email protected]+44 (0) 1248 672 070+44 (0) 7889 002392

Web: www.securetrading.comTwitter: @SecureTrading

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