Towards sustainability: Values on the Innovation Value Chain (and EU project funding)

© ACTIF-Europe – ISPIM 15/06/2011 – Towards Sustainability: Values on the Innovation value chain - EU projects

ACTIF-EuropeACTIF-EuropeACTIF-Europe

Sustainability in Innovation

Towards Sustainability:

Values on the Innovation value chain

(EU projects for Open Innovation & Sustainability)

XXII ISPIM Innovation conference

Hamburg – 12-15 June 2011

Yves Boisselier – ACTIF-Europe

Fabrice Mauléon – ESCEM

http://www.actif-europe.eu/



© ACTIF-Europe – ISPIM 15/06/2011 – Towards Sustainability: Values on the Innovation value chain - EU projects 2

TABLE OF CONTENT

1. Context and Rationale

2. Programmes, project ideas and capabilities

3. Discussion and Next Steps

EU projects for Open Innovation and Sustainability

Values on the Innovation Value Chain




How do we take (make) decisions ?

“So convenient a thing it is to be a reasonable creature, …

… since it enables one to find or make a reason for anything one has a mind to do.”

Benjamin Franklin




Context – Societal crisis & systemic mistrust

Source: troktiko.blogspot.com

http://troktiko.blogspot.com/





Source: troktiko.blogspot.com

http://troktiko.blogspot.com/













Source: 2010 - PIMCO, Bill Gross

http://www.pimco.com/





Puerta Del Sol occupation by citizens – manifestation des “indignés”

Source: Emilio Morenatti & Arturo Rodriguez - AP Photo

http://www.ap.org/





Greek crisis – already tagged in December 2008

Source: anonymous





Arab Spring.

Source: The Guardian

Interactive “the path of Protest”

http://www.guardian.co.uk/world/interactive/2011/mar/22/middle-east-protest-interactive-timeline







Source: Peter Schrank, the Economist

http://www.economist.com/





What about President Obama’s proposition to use

1967 borders as a basis for discussion?

(this initiative comes in the light as well of the Arab

Spring movement just started a few months before.









Bubbles, but still continuing to build on speculative bubbles? - Source: Leo Espinosa

http://drawn.ca/archive/leo-espinosas-blog/

http://drawn.ca/archive/leo-espinosas-blog/





Source: David Horsey

http://blog.seattlepi.com/davidhorsey/





Source: Calvin & Hobbes made after an idea from the World Bank

http://www.gocomics.com/calvinandhobbes/

http://www.worldbank.org/









Source: India festival - pollution: Marcela Fae

Source: the wonders of ice:

Caltech

http://marcelafae.com/blog/2009/06/trash-pollution-garbadge/india-festival/

http://www.its.caltech.edu/~atomic/snowcrystals/





Source: the wonders of ice: Caltech

http://www.its.caltech.edu/~atomic/snowcrystals/





Source: Human crisis - floods in Pakistan REUTERS

Source: Aral Sea desertification: Geoff Mackley

http://www.reuters.com/

http://www.geoffmackley.com/





Source: Anomaly dry EU forecast: JRC

http://ec.europa.eu/dgs/jrc/index.cfm





Source:

Crops in France

AGRESTE

http://www.agreste.agriculture.gouv.fr/





Source: Economic statistics (bar graphs & maps)

EUROSTAT

http://epp.eurostat.ec.europa.eu/portal/page/portal/eurostat/home/





Source: Economic statistics (bar graphs & maps)

EUROSTAT

http://epp.eurostat.ec.europa.eu/portal/page/portal/eurostat/home/





Source: David HorseyGreek crisis – already tagged in December 2008

Source: anonymous







Economic crisis societal crisis Clear mistrust from citizens / individuals, which affects democracies and societies in return.Globalisation not limited to markets / commercial areasSeveral publications at EU level on Ethics, privacy, deontology, democracy, security, safety, humanities, trust, confidence, responsibility, accountabilityPerformance of economies is not only in GDP: wellness and wellbeing terms of reference.




Context - Loss of references

Salary levels – economic crisis – bank bonuses (source:Les Echos)

http://www.lesechos.fr/





































































































































Media: bribes, affaires, abuse of power, transparent (gov, FIFA)Political groups references – shift nearly to all elections






Can Sustainable Development pertain without ethics, privacy, trust for its citizens and

stakeholders ?

Ethics - Incorporating sustainable business practices into company strategy (Fowler & Hope, 2006) – Patagonia Case.

Privacy – CSR 2.0 need a web 2.0 technology that gives a powerful and safe online experience to users. (looking forward to the FI-Future Internet).

Trust - Corporate responsibility, trust, and sustainable development : the case of St. Petersburg's industrial firms in 2004, (Blom et al, 2006).

The more there is Openness in the firm's contact with the external social environment, …… The higher the level of Social Responsibility of the management.




“Classical” Innovation Value Chain approach

INS T IT UT IO NSINS T IT UT IO NS

L ocal / R egional/ NationalL ocal / R egional/ National E uropean C ommiss ionE uropean C ommiss ion

P R IVAT E INVE S T O R S (VC – B ANK S )P R IVAT E INVE S T O R S (VC – B ANK S )

Fin

al M

ark

ets

C orporate/ IndustrialsC orporate/ Industrials

R esearchcentre

Innovation R elay C entre

R esearchcentre


T echnoparks - IncubatorsT echnoparks - Incubators

S ME s -S MIs

S ME s -S MIs

S tart UpS tart Up

INS T IT UT IO NSINS T IT UT IO NS

L ocal / R egional/ NationalL ocal / R egional/ National E uropean C ommiss ionE uropean C ommiss ion

P R IVAT E INVE S T O R S (VC – B ANK S )P R IVAT E INVE S T O R S (VC – B ANK S )

Fin

al M

ark

ets

C orporate/ IndustrialsC orporate/ Industrials

R esearchcentre


R esearchcentre


T echnoparks - IncubatorsT echnoparks - Incubators

S ME s -S MIs

S ME s -S MIs

S tart UpS tart Up

Expressed

key needs

Functions EXIST

Technological transfer, networking projectsTechnological transfer, networking projects

Applied R&D

Functions DO NOT EXIST

Fundamental

research

S&T collaborative projects’ creationS&T collaborative projects’ creation RESOLVE TECHNOLOGICAL / HUMAN LOCKOUT




Context – technological evolution

Technology or innovation are not the limiting factorWarp speed development, facility/omnipresence, especially in ICTs immediateness (disposable) fundamental values / principles well behind Digital gaps (multi-dimensions, including Generation Y)

Social Networks – initial (free zone)Usage came to tribes and new identity building + places to expressRevolt image against the system or outside establishment’s understandingSelf-express + recognition outside daily professional / usual environmentOpen abuses on privacy (Facebook) for expert users…so for novices…

Social Networks – extensionBusiness + Pro usage – trials for regulationCreativity pool + crowdsourcing + open / participative innovationQuestion for IPR? For Recognition? Business models? Peer valuation?




2.0

New uses with web 2.0…

Crowdsourcing (Howe, 2006)

Problem solving efficiency (Brabham, 2008)

Collaboration

The Key Role of the User

Participation of All

… that facilitates the emergence

of collective intelligence

Wikipedia Case(Giles 2005), Firefox case (Krishamurthy, 2005)

(+ the emerging web 3.0, Internet of Things, Internet of Content, Future Internet…)




Entreprise

Stakeholders

Before90’s 90’s- 2000’s 2010’s

No interaction Information /

Communication

Cooperation /

Collaboration

The CSR Report Firm/Stakeholders




Rationale

Sustainability: to be seen dynamic it doesn’t implies immobilism nor blocked in timeit requires innovation to pertain wellness, wellbeing, and societal and individual development.

(Open / Participative) Innovation can support sustainable development & society,only if founded on values supporting the context, e.g.:

to re-conciliate citizens/individuals with the society and democracy principles; with the systems (Values and principles are supported when basic needs are fulfilled).

to support wellbeing instead of mechanical performance only.




Small background on values

Values: fundamental references to specific groups /communitiesValues are non-negotiable (in general).Values can be shared/supported when basic needs are fulfilled.It is important to identify these values when building, acting in, or exchanging with communities: Values we can share and work jointly with, Values we may have difficulties for a common ground.A simpler or a pre-approach of values can be the definition of common terms of references, MoUs, internal rules (weak).Informal or non-formal set of values can also arise from a peer approach which can be transposed into etiquette and in tribes /community codes before being expressed and cultivated into a set of official / formal values.




TABLE OF CONTENT









EU background information (1/4)

Digital Agenda - Pilar 3: Trust and Security +Action 17: Stakeholder platform for EU online trustmarksDigital Agenda Assembly – 16-17 June 2011the EU road map for bringing the benefits of a digital society and economy to Europe's citizens.01. Open data and re-use of public sector information 02. What next for e-Identity and e-Signatures? 03. Interoperability and standards: making it happen 04. Cybersecurity: barriers and incentives 05. Financing and facilitating broadband projects

06. Partnership-based ICT research and innovation 07. Social networks, a driver for economic and political change? 08. Mainstreaming e-Learning in education and training 09. Access and digital ability: building a barrier-free digital society 10. Addressing demographic change: a socio-economic challenge and opportunity for Europe

11. Greening ICT 12. Towards smart mobility: increasing the speed of intelligent transport systems takeup in Europe 13. ICT and management of creative content 14. Building confidence for the digital single market 15. IPv6 deployment in Europe 16. Every European child safe online 17. Spectrum for wireless innovation in Europe 18. Towards a cloud computing strategy for Europe: Matching supply and demand 19. Future digital economy: a chance for competitive and innovative European entrepreneurs and organisations 20. Digital literacy and e-Inclusion 21. ICT for the Single Market: e-Government driving Innovation 22. Women for smart growth 23. The Digital Agenda for Europe: building an open and global marketplace 24. The Digital Agenda for local and regional development

http://ec.europa.eu/information_society/newsroom/cf/pillar.cfm?pillar_id=45&pillar=Trust%20and%20Security

http://ec.europa.eu/information_society/events/cf/daa11/item-display.cfm?id=5995


http://ec.europa.eu/information_society/digital-agenda/documents/daa/digital_assembly_2011_programme.pdf













































1st Digital Agenda Assembly on Trust

Trust is established and granted by an individual to a person or process.Trust contains a number of elements:1. An actor is vulnerable to the actions of another actor.2. The vulnerable actor has an expectation they will be treated fairly.3. The vulnerable actor can be harmed if their treatment is not fair.4. The vulnerable party has low or no control in the relationship.

Trust: usually between 2 people. Also seen in relationships within and between social groups like families, friends, communities, businesses, nations.Trust: usually presented in very personal and interpersonal terms. The recent rapid progress of Information technology has personal, social, and commercial consequences for giving and establishing trust. Especially true where the “trust” has to be given to remote machines, intermediaries or uncertified / unaccountable actors.Trust lapses are generally forgiven more easily and rapidly where they occur because of incompetence rather than a lack of fairness or honesty.





How to manage the planet within its limits:European Environment Agency (EEA) Executive Director participated to the 3rd Nobel Laureate Symposium on Global Sustainability:

Memorandum vision for sustainable development and prosperity, along with mechanisms for achieving this vision.Conclusions prepare 2012 UN Conference on SD + ongoing climate negotiations.

Social Innovation Europe (launched 16-17 May 2011)to create a dynamic, entrepreneurial and innovative new Europe.

http://www.eea.europa.eu/highlights/how-to-manage-the-planet

http://www.earthsummit2012.org/



http://ec.europa.eu/enterprise/policies/innovation/policy/social-innovation/social-inno-event_en.htm





Flagship: Innovation Union: turning ideas into jobs, green growth and social progress

Flagship: An industrial policy for the globalisation eraTo boost growth and jobs by maintaining and supporting a strong, diversified and competitive industrial base in Europe

Citizen's summaryCompetitiveness reports + Member States competitiveness performance & policies

Privacy Impact Assessment Framework for RFID applications endorsed by the Article 29 Working Party in February 2011

CSR and sustainable business (DG Enterprise)

http://ec.europa.eu/research/innovation-union/index_en.cfm

http://ec.europa.eu/enterprise/policies/industrial-competitiveness/industrial-policy/index_en.htm



http://ec.europa.eu/enterprise/policies/industrial-competitiveness/industrial-policy/files/citizens_summary_en.pdf

http://ec.europa.eu/enterprise/policies/industrial-competitiveness/industrial-policy/files/citizens_summary_en.pdf

http://ec.europa.eu/enterprise/newsroom/cf/itemlongdetail.cfm?item_id=3908&lang=en

http://ec.europa.eu/enterprise/policies/industrial-competitiveness/industrial-policy/files/member_states_competitiveness_performance_and_policies_en.pdf



http://ec.europa.eu/information_society/policy/rfid/documents/infso-2011-00068.pdf



http://ec.europa.eu/enterprise/policies/sustainable-business/corporate-social-responsibility/index_en.htm%23h2-3






EU FP7 and Ethics (1/4)

FP7 Ethics check lists: Informed Consent (children, patients, …) Research on Human embryos/foetus Privacy: genetic information, personal data (eg. health, sexual lifestyle, ethnicity, political opinion, religious or philosophical conviction), tracking location Research on Animals Research Involving Developing Countries (use of local resources, benefit to local community) Dual Use (potential military/terrorist use)

European Textbook on Ethics in Research

ftp://ftp.cordis.europa.eu/pub/fp7/docs/informed-consent_en.pdf

ftp://ftp.cordis.europa.eu/pub/fp7/docs/informed-consent_en.pdf

ftp://ftp.cordis.europa.eu/pub/fp7/docs/human.embryos.doc

ftp://ftp.cordis.europa.eu/pub/fp7/docs/human.embryos.doc

ftp://ftp.cordis.europa.eu/pub/fp7/docs/privacy.doc

ftp://ftp.cordis.europa.eu/pub/fp7/docs/research.animals.doc



ftp://ftp.cordis.europa.eu/pub/fp7/docs/developing-countries_en.pdf

ftp://ftp.cordis.europa.eu/pub/fp7/docs/developing-countries_en.pdf

ftp://ftp.cordis.europa.eu/pub/fp7/docs/dual-use.doc

ftp://ftp.cordis.europa.eu/pub/fp7/docs/dual-use.doc

http://ec.europa.eu/research/science-society/document_library/pdf_06/textbook-on-ethics-report_en.pdf

http://ec.europa.eu/research/science-society/document_library/pdf_06/textbook-on-ethics-report_en.pdf




EU FP7 and Ethics (2/4) – supporting doc

A comprehensive strategy to minimize research misconduct and the potential misuse of research in EU funded research Support on Ethics - The FP7 Health NCP-NETEthics review and the FP7 Ethics FrameworkEC Recommandation of 07/02/2008 on a Code of Conduct for Responsible Nanosciences and Nanotechnologies ResearchEthics for ResearchersThe EU gets tough on ethicsIntegrating Ethics in EU ResearchConcepts on EthicsICT Ethics in Healthcare PDFEthics in Animal Research Part 1 Part 2 Part 3Ethical Issues Report (EIR) Ethics of Children in Research DOC 1 DO 2 DOC 3Ethical Considerations for Clinical Trials on Medicinal Products Conducted with the Paediatric Population

ftp://ftp.cordis.europa.eu/pub/fp7/docs/misconduct-misuse_en.pdf





http://www.healthncpnet.eu/jahia/Jahia/pid/25

ftp://ftp.cordis.europa.eu/pub/fp7/docs/ethics-review-fp7-ethics-framework_en.ppt

ftp://ftp.cordis.europa.eu/pub/fp7/docs/ethics-review-fp7-ethics-framework_en.ppt

ftp://ftp.cordis.europa.eu/pub/fp7/docs/nanocode-recommendation.pdf




ftp://ftp.cordis.europa.eu/pub/fp7/docs/ethics-for-researchers.pdf

ftp://ftp.cordis.europa.eu/pub/fp7/docs/ethics-for-researchers.pdf

ftp://ftp.cordis.europa.eu/pub/fp7/docs/technology-ireland.pdf

ftp://ftp.cordis.europa.eu/pub/fp7/docs/technology-ireland.pdf

ftp://ftp.cordis.europa.eu/pub/fp7/docs/integrating-ethics.pdf

ftp://ftp.cordis.europa.eu/pub/fp7/docs/integrating-ethics.pdf

ftp://ftp.cordis.europa.eu/pub/fp7/docs/ethics-concepts.pdf

ftp://ftp.cordis.europa.eu/pub/fp7/docs/ethics-concepts.pdf

ftp://ftp.cordis.europa.eu/pub/fp7/docs/ethics-ehealth2007.pdf

ftp://ftp.cordis.europa.eu/pub/fp7/docs/ethics-animal1.pdf



ftp://ftp.cordis.europa.eu/pub/fp7/docs/fp7-ethics-eir.doc

ftp://ftp.cordis.europa.eu/pub/fp7/docs/fp7-ethics-eir.doc

ftp://ftp.cordis.europa.eu/pub/fp7/docs/ethicsresearch-children-1.doc



ftp://ftp.cordis.europa.eu/pub/fp7/docs/ethical-considerations-paediatrics_en.pdf







EU FP7 and Ethics (3/4) – ICT programme

Ethical Guidelines for ICT researchers in FP7 Related EU legislation and regulation

The Charter of Fundamental RightsDirective 95/46/EC (protection of individuals)Convention for the Protection of Human Rights and Fundamental FreedomsDirective 86/609/EEC (protection of animals)Directive 90/385/EEC (implantable medical devices)Decision No 1982/2006/EC (FP7)

ICT Ethics ResourcesEuropean Group on Ethics in Science and New Technologies (EGE)ETHICOLGlobal Ethics Observatory (GEObs)International Center for Information EthicsOnline Ethics Center for Engineering and SciencePrivacy and Data Protection Impact Assessment Framework for RFID

ftp://ftp.cordis.europa.eu/pub/fp7/docs/guidelines-annex5ict.pdf




http://www.europarl.europa.eu/charter/default_en.htm

http://www.europarl.europa.eu/charter/default_en.htm

http://ec.europa.eu/justice_home/fsj/privacy/docs/95-46-ce/dir1995-46_part1_en.pdf

http://ec.europa.eu/justice_home/fsj/privacy/docs/95-46-ce/dir1995-46_part1_en.pdf

http://conventions.coe.int/treaty/en/Treaties/Html/005.htm

http://conventions.coe.int/treaty/en/Treaties/Html/005.htm

http://europa.eu/comm/food/fs/aw/aw_legislation/scientific/86-609-eec_en.pdf

http://europa.eu/comm/food/fs/aw/aw_legislation/scientific/86-609-eec_en.pdf

http://europa.eu/eur-lex/en/consleg/pdf/1990/en_1990L0385_do_001.pdf

http://europa.eu/eur-lex/en/consleg/pdf/1990/en_1990L0385_do_001.pdf

http://eur-lex.europa.eu/LexUriServ/site/en/oj/2006/l_412/l_41220061230en00010041.pdf

http://eur-lex.europa.eu/LexUriServ/site/en/oj/2006/l_412/l_41220061230en00010041.pdf

http://ec.europa.eu/european_group_ethics/index_en.htm

http://ec.europa.eu/european_group_ethics/index_en.htm

http://www.ccsr.cse.dmu.ac.uk/resources/general/ethicol.html

http://portal.unesco.org/shs/en/ev.php-URL_ID=6200&URL_DO=DO_TOPIC&URL_SECTION=201.html



http://icie.zkm.de/

http://icie.zkm.de/

http://onlineethics.org/

http://onlineethics.org/







EU FP7 and Ethics (4/4) – and then?

And then?All these ethical guidelines mainly concern the RTD project itself.Very little is indicated to embed it in results, products, services, outcomes…Limited to some ethical and privacy issues, not much on integrated trust and confidence building mechanisms not much on peer and values building




Some EU call lines / programmes

FP7 - ICT 2011-2012 – Trustworthy ICTb) Trust, e-Identity and Privacy management infrastructuresc) Data policy, governance and socio-economic ecosystems

(Management and governance frameworks for trust and security policies, Technology supported socio-economics frameworks, Multi-polar security governance, Tools for trust measurement)

d) Networking and Coordination activities(Stimulating and organising interplay technology-law-society-economy, Promoting standards, certification, best practices, Coordination national RTD activities)

FP7 – SSH : to comeCIP – Competitiveness & Innovation / DG Enterprise: to comeERDFERDF – INTERREG IVCESF – European Social FundLLL – lifelong learning

ftp://ftp.cordis.europa.eu/pub/fp7/ict/docs/ict-wp-2011-12_en.pdf

http://ec.europa.eu/research/social-sciences/index_en.html

http://ec.europa.eu/cip/

http://ec.europa.eu/regional_policy/thefunds/index_en.cfm

http://www.interreg4c.eu/

http://ec.europa.eu/esf/home.jsp?langId=en

http://eacea.ec.europa.eu/llp/index_en.php




Example of project Ideas

Previous LLL project e.g. HERMES-OSRon Organisation Social Responsibility in the supply chain / SMEs Open (including transparency for trust/confidence building) Societal (belonging, community building, ethics, values) Responsibility (process, mechanism, reference, benchmark)

FromTriple Helix of innovation (University, Industry, Government) (Etzkowitz & Leydesdorff - 2000)Quadruple Helix ( CLIQ project - Uni., Industry, Gov., + Civil Society, 2009)Quadruple Helix (Carayannis & Campbell, 2009) + perspective of a media-based and culture-based public. Quintuple Helix (2010) frames knowledge and innovation in the context of the environment (natural environments) an approach in line with sustainable development and social ecology. towards Sextuple Helix to embed ethics for trust and confidence building for citizens in a societal vision/approach.

http://www.hermes-osr.eu/





LLL project which should be accepted in July: RESPECT - For more Responsible Purchasing PracticesInnovation Value chain mapping to include values identification on the value chain and on its segments.














TABLE OF CONTENT









Open discussion

Needs / Ideas of projects ?Collaborative R&D projectsTransfer of InnovationResearch or Market studiesTraining needs / joint Masters or DoctoratesMobility / Exchange of staff / teachers / students…

Experience / feedback from EU / other projects ?Example of EU networks or others ?Questions on programmes ?Which leverage effect of ISPIM network ?




Thank you for your Attention !

Contacts:ACTIF-Europe

11, rue Charles Meert B - 1030 Brusselswww.actif-europe.eu

Yves Boisselier [email protected] +32 485 800 009Pascal Echardour [email protected] +33 625 977 165

ESCEM 1, rue Léo Delibes F - 37100 Tours www.escem.fr

Fabrice Mauléon [email protected] +33 247 717 160


mailto:[email protected]


http://www.escem.fr/



