Tour 4-Events Management

EVENT AND EVENT MANAGEMENTDefinition and Framework

Chapter 2

“ Every human society celebrates with ceremony and ritual its joys, sorrows and triumphs.”

- Victor Turner, anthropologist

An EVENT is commonly understood as an occurrence; something that happens.

Special Events are:That phenomenon arising from those non-routine occasions which have leisure, cultural, personal or organizational objectives set apart from the normal activity life, whose purpose is to enlighten, celebrate, entertain or challenge the experience of a group of people.

• “ A special event recognises a unique moment in time with ceremony and ritual to satisfy special needs.”

- Joe Goldblatt-• “ To the customer .... A special event is an

opportunity for a leisure, social or cultural experience outside the normal range of choices or beyond everyday experience.”

- Donald Getz-

Categories of Special Events

Special Events

Leisure Events(leisure,

Sports, Recreation)

Cultural Events (Ceremonial,

sacred, heritage, art, folklore)

Organizational Events (Commercial, political, charitable,

sales)

Personal Events (Weddings, Birthdays,

anniversaries)

Characteristics of Special Events as a Service

SPECIAL EVENTS

UNIQUENESS

PEISHABILITY

AMBIENCE AND SERVICE

LABOUR INTENSIVE

FIXED TIMESCALE

INTANGIBLE

RITUAL OR CEREMONY

PERSONAL INTERACTIO

NS

“EVENTS ARE UNIQUE HAPPENINGS THAT BRING PEOPLE

TOGETHER FOR A PURPOSE”

EVENT MANAGEMENT

• A function requiring public assembly for the purpose of celebration, education, marketing and reunion; and

• The process that includes research, design, coordinating and evaluation of events.

- Goldblatt-

Categories of Events

• According to purpose• According to the number of participants• According to frequency• According to magnitude of impact

According to Purpose: The C’s of Events

CELEBRATE Life cycle events Religious rituals Commemorative ceremonies Socio civic vents

COMMUNE Reunions Hallmark events

CONVENE Meetings, Conferences, Conventions

COMMERCE Marketing events Exhibits and trade shows

According to the number of participants

• Few• Many

• Multitude

According to Frequency

Monthly• January• February• March• April• May• June• July• August• September• October• November• December

Quarterly • January- march• April-June• July-September• October-

December

Semestral• January- June • July - December

Annual

According to magnitude of impact

• Long lasting and far reaching events

Sub-fields of Specialization on events

• Civic events• Expositions• Hallmark events• Incentive travel• Retail events• Social life cycle events• Tourism

• Conventions• Fairs and festivals• Hospitality• Meetings and

conferences• Reunions• Sports events