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BRINGING YOUR BRAND TO LIFE REFLECTING YOUR COMPANY’S BRAND IN YOUR WORKSPACE

Torque brand workbook

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BRINGING YOUR BRAND TO LIFE

REFLECTING YOUR COMPANY’S BRAND IN

YOUR WORKSPACE

FLUTTER LTD | flutterltd.com | 312-850-8241

PINTEREST

IMAGE/MOOD BOARD

ARCHITECT / INTERIOR DESIGNER

TOOLS TO USE

BRINGING YOUR BRAND TO LIFEREFLECTING YOUR COMPANY’S BRAND IN YOUR WORKSPACE

BRINGING YOUR BRAND TO LIFE

REFLECTING YOUR COMPANY’S BRAND IN

YOUR WORKSPACE

FLUTTER LTD | flutterltd.com | 312-850-8241

PINTEREST

IMAGE/MOOD BOARD

ARCHITECT / INTERIOR DESIGNER

TOOLS TO USE

BRINGING YOUR BRAND TO LIFE

REFLECTING YOUR COMPANY’S BRAND IN

YOUR WORKSPACE

FLUTTER LTD | flutterltd.com | 312-850-8241

PINTEREST

IMAGE/MOOD BOARD

ARCHITECT / INTERIOR DESIGNER

TOOLS TO USE

PERSONALITYIt’s all about

LOGO

A logo should be carefully considered and created. It is a visual reflection of who the company is and effectively reflects the company’spersonality.

LOGOPERSONALITY OF BRAND

COLOR & FONTS

BRAND ELEMENTSThe logo has 3 main brand elements that are used to create consistency in all marketing.

GRAPHIC MARK

COLOR PALETTE

FONTS

PANTONE C — 0 M — 100Y — 100K — 0

PANTONE C — 100 M — 5Y — 20K — 15

PANTONE C — 35 M — 0Y — 100K — 10

MEMPHIS Bold GOTHAM Light

Your logo and brand colors can be a starting point, the props on a stage, for bringing your workspace to life and making it a true memorable experience.

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DESCRIPTIVE WORDS22

Flexible

Approachable

Fluid

Creative

EnergeticYour company’s logo mark is a visual description of your company.

DESCRIPTIVE WORDS OFYOUR COMPANY

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Flexible

Approachable

Fluid

Creative

Energetic

TOUCH SMELLSIGHT TASTE HEARING

WORKSPACE + 5 SENSES = AN EXPERIENCE 33

VISION THE EXPERIENCEUse the five senses and write the experience you want people to have when they visit your workspace.

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BRINGING YOUR BRAND TO LIFE

REFLECTING YOUR COMPANY’S BRAND IN

YOUR WORKSPACE

FLUTTER LTD | flutterltd.com | 312-850-8241

PINTEREST

IMAGE/MOOD BOARD

ARCHITECT / INTERIOR DESIGNER

TOOLS TO USE

BRINGING YOUR BRAND TO LIFE

REFLECTING YOUR COMPANY’S BRAND IN

YOUR WORKSPACE

FLUTTER LTD | flutterltd.com | 312-850-8241

PINTEREST

IMAGE/MOOD BOARD

ARCHITECT / INTERIOR DESIGNER

TOOLS TO USE