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SOLUTION OF IMPROVING BUSINESSFOR LEMON TEA SHOP
TEAM TOP
BUSINESS PLAN
IntroductionIntroduction
Analyzingthe problem
Analyzingthe problem
SolutionsSolutions
ConclusionConclusion
OU
TLIN
EO
UTL
INE
TEAM TOP
INTR
ODU
CTIO
NIN
TRO
DUCT
ION
“Tra chanh chem gio” (lemon tea for chit – chat) has become oneof the “elegant” hobbies of Sai Gon youths. It is not the traditionaldish, but it is more and more attractive to the teenagers, youngadults as well as tourists travelling to Sai Gon.
“Tra chanh chem gio” (lemon tea for chit – chat) has become oneof the “elegant” hobbies of Sai Gon youths. It is not the traditionaldish, but it is more and more attractive to the teenagers, youngadults as well as tourists travelling to Sai Gon.
We are TOP Lemon Tea Shop. Our lemon tea shop is a place to inspirefor stories in the most prosperous time. With fresh glasses of lemon teain our lemon tea shop, you can chat the entire evening and are notafraid of your health.
However, our shop has recently face to face a serious problem. There isa rumor that many owners of lemon tea shops have used unsanitarymaterials, chemicals instead of hygienic natural materials to makelemon tea. It has big effect on human ‘s health. So many people havebeen afraid of drinking lemon tea when coming to our shop as well asother shops, which made our revenue go down.
We are TOP Lemon Tea Shop. Our lemon tea shop is a place to inspirefor stories in the most prosperous time. With fresh glasses of lemon teain our lemon tea shop, you can chat the entire evening and are notafraid of your health.
However, our shop has recently face to face a serious problem. There isa rumor that many owners of lemon tea shops have used unsanitarymaterials, chemicals instead of hygienic natural materials to makelemon tea. It has big effect on human ‘s health. So many people havebeen afraid of drinking lemon tea when coming to our shop as well asother shops, which made our revenue go down.
TEAM TOP
ANAL
YSIN
G TH
E PR
OBL
EMAN
ALYS
ING
THE
PRO
BLEM
TEAM TOP
STRONGTHEN• Ensure quality, hygiene and food
safety• Shop’s product is lemon tea – a good
drink for health, suitable for Sai Gonweather
• High quality, professional, friendly youngwaiters and waitresses
WEEKNESS
• Don’t make customers believe ourlemon tea shop
OPPORTUNITY• Close relationship with customers• Shop holders have good relationship
with schools’ social clubs, so that wecan be easy to operate with them inorganizing events at TOP shop.
• Shop has being new decorated tomeet students’ style.
THREATEN• Appearing a rumor that many owners
of lemon tea shops have usedunsanitary materials, chemicalsinstead of hygienic natural materials tomake lemon tea
• Revenue of our shop has gone down• Customers come to our shop to drink
lemon tea fewer and fewer
SWOT
SOLU
TIO
NS
SOLU
TIO
NS
TEAM TOP
STEP 1STEP 1
We have to determine that our target customer are students,the youth and especially social clubs of schools or colleges sothat we can have suitable plan to serve them best.
We have to determine that our target customer are students,the youth and especially social clubs of schools or colleges sothat we can have suitable plan to serve them best.
SOLU
TIO
NS
SOLU
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NS
STEP 2STEP 2
To set customer’s mind at rest aboutthe origin of lemon tea ‘s materials, wewill paste the food hygienic certificateon the wall of our shop.
To set customer’s mind at rest aboutthe origin of lemon tea ‘s materials, wewill paste the food hygienic certificateon the wall of our shop.
A certificate is a good idea to prove ourproduct’s high quality. Seeing acertificate in the shop makes peoplefeel safe and confident to use lemontea.
A certificate is a good idea to prove ourproduct’s high quality. Seeing acertificate in the shop makes peoplefeel safe and confident to use lemontea.
TEAM TOP
SOLU
TIO
NS
SOLU
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NS
STEP 3STEP 3
We will redecorate our shop with fresh colors, models,photos about lemon teaWe will redecorate our shop with fresh colors, models,photos about lemon tea
TEAM TOP
We will design our shop with some games such as unocard games, seahorse chesses,….or with some books,novels….so as to meet our customer’s relax need, mainlystudents.
We will design our shop with some games such as unocard games, seahorse chesses,….or with some books,novels….so as to meet our customer’s relax need, mainlystudents.
SOLU
TIO
NS
SOLU
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NS
STEP 3STEP 3
TEAM TOP
Our shop also is equipped a projection screen to showhow to make fresh lemon tea of our shopOur shop also is equipped a projection screen to showhow to make fresh lemon tea of our shop
SOLU
TIO
NS
SOLU
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STEP 4STEP 4
We invite frequenters to drink our lemon tea and they willsupport us for the product launchWe invite frequenters to drink our lemon tea and they willsupport us for the product launch
In special occasions or “happy hour”, our shop has discountpolicies with membership card, promotions…to attractcustomers.
In special occasions or “happy hour”, our shop has discountpolicies with membership card, promotions…to attractcustomers.
TEAM TOP
SOLU
TIO
NS
SOLU
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STEP 5STEP 5
TEAM TOP
We have many plans to make our shop become a place toorganize contests “Make clean lemon tea” in order to makegood image and attract customers, increase sales.
We have many plans to make our shop become a place toorganize contests “Make clean lemon tea” in order to makegood image and attract customers, increase sales.
With our relationship, we will conduct to link to clubs inschools to help them organize or supply them with the placeto hold events…
With our relationship, we will conduct to link to clubs inschools to help them organize or supply them with the placeto hold events…
CON
CLU
TIO
NS
CON
CLU
TIO
NS
TEAM TOP
With some such ideas, we trust that our shop will relievecustomer’s mind. Customers will not worry about anything whencoming to our lemon tea shop. We hope that our lemon tea shopwill be a bridge between youths coming from other districts
With some such ideas, we trust that our shop will relievecustomer’s mind. Customers will not worry about anything whencoming to our lemon tea shop. We hope that our lemon tea shopwill be a bridge between youths coming from other districts
If you are a foreigner and want to study Vietnamese, come toour lemon tea shop and you will get a lot of interesting things.If you are a foreigner and want to study Vietnamese, come toour lemon tea shop and you will get a lot of interesting things.