How to Create a Successful SEO Link-Building Campaign

For many companies, it becomes quite easy to make their sites to the top of search engine rankings

and traffic provided they have enough money. However, search engine optimization has made it

possible to gain search visibility pretty easily because users demand quality search results.

With many spammy inbound links, anyone could make their site appear credible and relevant in

search results. But price has to be paid. Read on to find how to implement a quality based strategy

and create a successful link-building campaign.

Here is a successful link-building strategy to follow:

Anchor text best practices: Anchor text is the most crucial element of inbound links. The best way

to practice is to use your desired keyword as the anchor text. It will be easily identified by Google

when its launched. But over-use of keyword can backfire if Google considers it manipulative.

Keywords in your anchor text can be vital for establishing topical relevance with the linked page.

Make sure it should be relevant, natural, and value-adding.

Don't use as a tool for increasing the search engine rankings.

Provide insightful information or resources for your reader.

Content Strategy: You can earn inbound links by publishing truly amazing and qualitative content

on your websites. Quality is dependent on who you ask. But it is important to analyze how search

engines and audience define high quality content. However, most business owners do a very

common mistake by publishing average or low quality content which may tarnish your brand's

image.

Following tips can help you make your website to the higher in search engine rankings.

Video, in-depth research and Info-graphic types of content are the fantastic way to attract

inbound links.

If you engage in content strategy then check whether the content is authentic and link-

worthy. If you are not, it’s time to get started.

Link-worthy content makes the authority of your brand more powerful. No wonder

conversion also rises subsequently.

Measure your efforts: Here are some tools that can help you measure the value through your links:

Google analytics: It is used to measure your organic search traffic which should gain from

your link-building campaign.

Majestic SEO: It offers a wide variety of services. You can determine the number of back-

links identified by Web crawlers. unregistered users of Majestic SEO have opportunity to

compare minimum five URLs at a time.

Google webmaster tools: It allows you to download and view a list of inbound links

discovered by Google along with the date. It helps to determine which links are being

counted by Google’s algorithm and when they were first detected by Google.

Screaming frog: It's handy list mode of view allows you to crawl a list of links. The output

related to each link contains every piece of data that you could ever dream of about your

website.

The marketing campaign is essential to gain online exposure. Follow these rules to achieve a

favorable SEO link-building campaign for your brand.

We help you determine where you need to make improvements for building your brand or a brand

new campaign. Contact our experts to help you build links by using a proactive marketing

campaign. We give you the right exposure to make your brand an authority in the industry.