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Knowyour mistakes and learn from it. This saying is very applicable totelemarketing. Knowing mistakes will allow telemarketers to avoid them to maketheir campaign successful.
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There are times when salespeople forget that their selling is not just
making sales it is to build a positive business-to-business or a
business-to-consumer relationship.
Common telemarketing mistakes they should know be aware of
1
2
3
Not being able to see how deep is the rabbit hole
Not building rapport
Being unfamiliar with the products and services
Not being able to see how deep is the rabbit hole.
1.
A lot of times prospects feel uncomfortable talking with telemarketers that they answer questions vaguely and without deeper meaning.
Not building rapport
2.
The most basic foundation of all sales transactions would be the trust between the salesperson and their customer.
Salespersons should not ask probing questions that would be too sensitive to the ears of their prospect customer like asking for financial status or
any other sensitive data. Telemarketers should show
interest when talking to their customers and not sound like
robots.
Probing is a great way to
build rapport. The
salesperson should ask
their clients questions
that would ultimately
lead to their main needs.
Being unfamiliar with the products and services.
3.
Telemarketers should have a great deal of familiarity with
the products and services that they are offering. This
would ensure them that they can answer any question or
even objections being thrown at them by their customers.
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These are just a few of the top mistakes that professional telemarketers do. Salespeople should have the capacity to learn from their mistakes in order to provide better service to their clients and their marketing campaign.