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Top Mexican
Companies in Quick
Service Segment
Serving Mexican-style fare to more than 35 million
U.S. consumers each week
Industry Overview
Ownership Parent Company Primary Distributor Produce Distributor POS Provider
Head Office Rank Average Check Segment Cuisine Type
Public Yum! Brands McLane McLane XPIENT
Irvine, CA 6 $5.35 Quick Service Mexican
Freestanding and nontraditional locations
2,000-3,500 square feet, 85 seats
Cobrands with other Yum! Brands concepts
Focus on community involvement
All dayparts served, including snacks
Tacos, burritos, quesadillas, nachos
Chef-inspired menu with upscale fare
Value-priced menu offerings
Concept Characteristics and Business Strategy
Key Events
2012 - Yum! Brands Sells Brands : Yum! Brands sold off its Long John Silver’s and A&W chains in early 2012
2002 - Tricon Renamed as Yum! Brands : Following acquisition of Long John Silver's and A&W
1997 - Hot 'N Now and Chevys Sold Separately : The Hot ‘N Now and Chevys holdings were sold separately at the same time
1997 - Spun Off Foodservice Division : In 1997, PepsiCo spun off all of its foodservice holdings into a separate publicly held
company operating under the umbrella of Tricon Global Restaurants Inc.
1993 - Acquired Chevys Mexican Restaurants
1993 - Introduced Express Format : Express format helps to expand into nontraditional sites
1991 - Acquired Hot 'N Now
1984 - Installed Drive-Thrus : Drive-thru windows were installed beginning in 1984
1981 - Established Franchise Program
1978 - Acquired by PepsiCo. Inc.
1966 - Went Public
1964 - Sold First Franchise
1962 - Founded - Downey, CA: Glen W. Bell founded Taco Bell in 1962 in Downey, CA
System Characteristics
AMIT KUMAR DASProgram Manager, CapgeminiE-mail: [email protected]
SOURCES:www.qsrweb.comwww.technomic.comwww.tacobell.com
