Top 5 Mistakes Entrepreneurs Make

Your role as an entrepreneur is to make sound decisions that will increase profitability for your business.

The choices you make today will have a major impact on the future of your organization, so tread carefully. You don't want to end up like the many entrepreneurs who make the following mistakes.

Ignoring your brand:Your brand should be the foundation on which you build your mini-empire.

Attempting to market to the masses:A small company doesn't have to advertise to a small group of people, but it does have to be a specific audience.

Not basing your marketing on hard data:Never make assumptions about your intended audience – get the facts!

Investing too much or too little:There should be a balance in how you decide to spend your company's money.

Not experimenting enough. The best way to get your marketing on point is to experiment continuously.

www.cbs-cbs.com/ www.facebook.com/CorporateBusinessSolutions www.youtube.com/user/cbsadvisers