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Top 3 Tips For Retailers From the Most-Followed Pinterest Users: Who we surveyed: Recently, HelloSociety surveyed 110 of the most-followed pinners to get a better understanding of their pinning habits and preferences. Retailers, listen up! When these Power Pinners (aka the most influential people on Pinterest) offer their advice on how to best optimize your product images on your website to make them go viral on Pinterest, you might want to take note. What we asked: What advice would you give to merchants who want to optimize their images for Pinterest? What, specifically, would you tell them to do (or not to do) in order to make you more likely to pin from them, and to get the most repins and traction on Pinterest?
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THE PREMIERE FULL-SERVICE PINTEREST MARKETING SOLUTION
Top 3 Tips For Retailers From the Most-Followed Pinterest Users.
Who HelloSociety surveyed:
What we asked: What advice would you give to merchants who want to optimize their images for Pinterest to get the most repins?
The 3 Pinterest Tips We Heard the Most…
1.) Show your product in a real life setting.
“If you sell vases, show not just the
vase “but a vase in a room on a table,” advises pinner
Rowena Murilla (1.6M+ followers). If you sell clothing, don’t show just “an empty shirt, but a shirt on
a girl down the street, looking
great.”
68.4% of top pinners agree merchandise displayed in lifestyle/editorial image get repinned more often than items on a plain white background.
2) Vertical images are better than horizontal
images…way better.“Sometimes I see
gorgeous images that are shot
horizontally, and I don’t pin them because I know they’ll show up
really small on my board,” says
Audrey Wagner (850K followers).
“Vertical stands out more.”Andrew von Rosenbach (290K followers) agrees, saying
that brands should “optimize width:height for about a 1:3
ratio,” which has the ”highest impact and the most
visibility.”
3) Avoid images with marketing copy like
logos, price tags and watermarks.
Sarah Fogle (3.8M followers) says that “one great pinned image (without logos) is better than four mediocre images with marketing copy – both for your brand and my following.”
Hilma Önnudóttir (1M+ followers) tells brands that things like “big price tags make pins look too much like marketing material.”
HelloSociety is a full-service Pinterest marketing and technology firm that helps brands optimize their efforts through strategic partnerships with influential pinners, robust Pinterest analytics, creative consulting and more. HelloSociety evolved from its roots in HelloInsights, a comprehensive analytics platform that launched in April 2012. For additional information, please visit www.hellosociety.com/ .